A Comprehensive Analysis of the Global Events Industry and Strategies

This report provides a comprehensive overview of the global events industry, examining its diversity, structure, and organization, as well as the place of different types of events within society. It explains the factors that have influenced the development of the events industry on both local and global levels, contrasting these extremes. The report evaluates key factors influencing the development, structure, and organization of the events industry and the role of different events within society. It also assesses the value, impacts, and legacy of a range of global events, along with the environment in which they operate, and reviews management strategies used to support responsible events development across a range of global events. Furthermore, it critically evaluates specific management strategies used within the events industry to deliver responsible events and assesses the impact that global events have on different levels of the environment, evaluating the strategies used by the industry to support responsible event development now and into the future.

Global Events
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Table of Content.
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.....................1
Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes.........................................................................3
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society..............4
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society.........................................................................5
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate..................................................................5
Review management strategies used to support responsible events development, across a range
of global events............................................................................................................................6
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events.................................................................................................................8
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future...............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
There are various events which are held on the national and international level. Global
event can be represented as the event which is designed and managed with the participation of
various individuals from all over the world. Moreover, in an effort to raise the participation of
people from the various countries, it contains participants, viewers, judge and many more. The
global events can be conducted in the form of Olympics, World Cup, American Super Bowl etc.
Furthermore, these events add value in the society as well as in economy and this also assists in
increasing tourism and engagement of people socially from various countries (Bauer, Rooney
and Lepl and 2020). In addition to it, Global events are planned and organised in a international
platform that includes tremendous officer in executing various action and application. In 2018,
FIFA world cup organised which was a worldwide football tournament contested by men's
national team. This tournament was held between June 14 to July 15 in Russia. This tournament
had 32 teams and 64 matches were played in 12 venues. This particular report will deal with the
wide knowledge of global events and their effect on micro as well as macro environment. In
addition to this, the report will be also include several component and aspects that results in
determining development and arranging these global events. Moreover, different plan of action
will be observed which assists in management of these events.
MAIN BODY
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society
Mega Events
The global events are conducted over a large scale and is conducted for the individuals of
various countries. In this events individual participate in an effort to get pleasing experience and
opportunities to show their ability, talent and skills (Mueller and et. al., 2018). Moreover, In this
events many people from different countries are engaged as a participants, viewers as well as
judge. In order to carry out the event huge cost is involved as it consists of various number of
operation and activities that need to be carried out. Through this events managers can assure that
the assigned task are completed in an appropriate manner.
Structure: Mega events are organized with the help of several factors and activity which
are crucial to execute. It also involves visitor, participants, media, finance and cost of
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transformation which should be taken into the consideration while organizing global events. In
relation to this, each activity is managed with a particular team who are capable, skilful and is
answerable for carrying out the task and controlling the specific operation. Beside this, the
workforce run the task with effectual coordination and with mutual cooperation among them
while executing the task and operation which are assigned.
How the event is organized: These mega events which are arranged with the
engagement of several representatives such as officer, organiser, executive head and many more.
For example, it also includes immense manpower to organize these events with special and
specific tasks that needs to be performed.
Place of the event in society: These types of events are basically arranged on vast sites
or places with adequate capacity of people and space for different action and activities.
Hallmark events
These global events are represented as cultural and social events that describes the cultural norms
and tradition of a particular geographical location. These events are rooted in a place or culture
of defined society. The recognition of these events is straightly associated to the place where it is
hosted and organized with the purpose to encourage and promote the culture of that specific
economy. Moreover, it includes the engagement of people from various countries, that assist in
increasing of tourism for that specific state (Douglas and et. al., 2022). These global events are
represented as continual events that repeat more than one time with a definite and set time
period. For instance; Tour de France, La Tomatina, Asia World Cup etc., repeated every year.
Structure: Hallmark events are organized as per the intent and cause of the social event
in society, taking into account several element and features. It is made up of people of a definite
culture involved in executing these activity and action to encourage their culture and promote
culture among the people of other country.
How the event is organized: this is arranged with different officer involved in executing
these activity and action of the similar culture and geographical place. Moreover, these events
are arranged on a basis of non-profit as they are founded on the publicity of culture and
encouragement of tourism.
Place of event in society: These type of global events are organised within host country
with people who are following same culture.
Major Events
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These events are defined as events where gathering of people is of more than 200 as a part of an
organized event or occasion. For example, this includes function, concerts, tournaments etc. that
includes the involvement of various group in a specific place. Additionally, group within
national geographical boundaries and international participants are involved in global events.
These events are considered for coverage of media to publicize these events in society.
Structure: Major events are organized according to activities and application that are
executed by definite and designated officer. For example, it aims to get the most out of the
investment in arranging these events. Also, it involves the designing, carrying out the action and
controlling of current action by designated officer with allotted duties and obligation(Dedusenko,
2019).
How the event is organised: It starts with the planning, taking into account all the
necessary element and component to create a characterized plan of action. Moreover, this
includes the implementation of the draft strategic plan, as well as the supervision of activities and
operations to control the entire event.
Place of event in society: These events are basically arranged at social location which
involves party halls, society hall, presentation stores, auditorium, clubs etc.
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes
Factors Influencing events industry on Local Level
 Transportation: This facilities play an important role while organising a event in a place
or locality. For example, a geographic area with appropriate facility of transportation is
more likely to host events and occasion (Swathy and et. al., 2018). Beside this, places
with ineffective transportation make them unable to consider the location for hosting the
event. Furthermore, it is also associated with reaching the people at events where it is
organized. Moreover, proper facility of transportation assure that more people will attend
the event. In addition to this, the lack of proper facility of transportation will often results
to less participation of the public or people in the event which is organised.
 Weather conditions: The another important factor which affect the event is the climatic
condition and weather of a particular location where event is going to be organised. For
example, intense condition of weather at location will have consequence in that particular
event as the audiences of the event will not enjoy the organised event in a proper manner.
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Therefore, people frequently like events in those location which have suitable weather
conditions with the purpose to have a enjoyable experience without any disruption.
Additionally, events held in locations which have extreme bad weather conditions often
faces problems with fewer participants and viewer attending that specific event.
Therefore, weather plays an important role while organising a event and choosing a
location while conducting the event(Peng and et. al., 2019).
Factors influencing events industry on Global Level
 Sponsorships for fuelling-up these events: With the purpose to support the business
organization activities and operation, sponsorships are mainly considered of these global
organizations, that assist in developing good brand image of the business concern among
the individual involved in these social events. In addition, it helps in fundraising for the
organization of events for the implementation of various operations and activities. It is
advantageous for the owner of business and event organizers as it helps in gaining overall
value. Hence, this component has also impacted the event in increasing and allocating
adequate funds.
 Increasing income of people: With increasing financial gain of people, this leads to
increased pocket money and affordability. For example, it allows people to spend more
on personal expenses in order to be a part of these global events when attending these
events as participants or viewer (Zumla and et. al., 2018). In order to generate high
profits and to contribute in society with increased commitment, global events have
multiplied. From a political point of view, it assist the development of the nation with
growing number of tourist, society as well as global events held in various nations of
world. Also, as people's incomes have increased, people's participation is increasing day
by day in these global events.
Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events within our
society
The event industry is one of the huge industry that is made up of several part and
components that affecting it. These factors assist the improvement and determination of the
organizational structure of events nationally and globally. These element and components vary
and depends on the specified geographic place where the event is going to be held. Additionally,
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it also includes effective event management practices to ensure the efficient delivery of events.
In addition, it assist in strengthening of engagement of people from various country or from the
same nation. The results is in giving the people with suitable platform for members of society to
have interaction with every individual involved there and create effective coordination and
cooperation among themselves.
Using critical evaluation techniques show the key factors that have influenced and shaped
the events industry and the role they play in society
The promotional activities help the representatives to develop the awareness among the
individual that leads in increasing participation of the various members. Cost reduction is other
important factor taken into the account by event agency in an effort to get high returns.
Moreover, the main objective is to organizing these social events is to supply several belief and
generate profit for investments. Furthermore, it leads to extra tourism for that specific place,
which contributes to the growth of the country hosting the event.
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate
Global events are organised for a specific period in the international platform and it
requires a lot of money or investment while organising. Besides this, it has consequence on
individual, social group. Olympic Games, World Cups, cooperative events, and cultural fests are
few illustration of global events. The examples of the value, legacy and impact of global events
as well as the environment in which they function are mentioned below: -
The FIFA World Cup is one the most popular and the largest international tournaments. It
basically refers to the football match among the various international team of football (Wise and
Harris, 2019). This event was observed by the various people in the world and a various people
from several countries took part.
Demonstration, cultural fest and many teaching events are the examples of cultural events. The
cultural festival is one of the occasion of a particular culture or tradition which includes cultural
norms, custom, or beliefs(Eilander and et. al., 2018).
Values
The important ethical and moral value that regularizes the FIFA World Cup in the 11
cities. Here the team members have good coordination and spirit to win the game (Bush, 2022).
The purpose of organising FIFA world cup is to develop leadership quality, honesty, bravery,
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respect and coordination among the team members and within the individual. It is arranged on
the foundation of principles to advance culture, sports, and education with the goal of rising the
environment of world.
The values of a cultural festival are encouraging the culture, belief, and traditions of the
place to the people over the world. By bringing people together and connecting them to their
various heritages and traditions in order to foster social values or global harmony.
Legacy
Constructive or destructive, touchable or non-physical planned or unplanned structures
are configured to last after event are accountable as a part of the event's legacy.
The legacy of the FIFA World Cup considers long-term advantages for the host country.
It has the power to provide advantage to the people, social group, and infrastructure. Every group
of this event leaves behind crucial memories to support and advance the values throughout the
world.
In order to encourage the values of cultural events, the legacy of the cultural festival
consider increasing relation or cognition among group from various nation that includes
education, encouraging pride of community, and boosting the system of the host country.
Impact
A gain in hospitality and tourism facilities, an alteration in trade or foreign investment, a
change in discrimination, and addition in harmony between people from various countries have
some of the positive effects in the FIFA World Cup.
A global event's impact is long lasting even after it has been completed. There are
numerous kinds of consequence, considering economical, societal, political, and environmental
impact.
The impact of cultural events includes developments of culture and increasing public
consciousness of the need to protect the environment (Yamaguchi, 2021). Moreover, cultural
festivals encourages participation of community and communication, give individuals with fresh
data, and change to the improvement of integrity and relation between nations(Jones, 2020).
Review management strategies used to support responsible events development, across a
range of global events
Various plan of action is essential to be accountable with the purpose to pledge the
event's success. For illustration, these component form it easier to cut down complex activity and
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action into small portion and form them easier to execute out in a manner that is much effectual,
resulting in the achieving wanted outcomes. Some of the tactic that an circumstance organizer
can use to run and organise an event are as follow:
 Sponsor: Sponsors are essential thing to consider about when planning at large-scale
global events because they requires cost which is too much for a single representative
(Dentale and et. al., 2020). Sponsorships are beneficial to capitalist and recipients for
sponsorship funds. It makes easier for the administrative unit that form the global event
to hike money and use it as a promotion.
 Team Building: Some other essential plan of action for putting together a global event at
work is building a team. For illustration, large-scale global events requires the
engagement of a ample figure of people in a assortment of operations and action.
Moreover, a variety of officers and individuals participating in creating these events share
duty.
Budget: The numerous activity and action that go into creating an event requires lot of
cost. For instance, making a budget helps in identifying and calculating the approximated
budget sum needed to form and spend in the organising of an event (Vanipriya and et. al.,
2021). Global events are planned on a large scale so cost of planning activities and
facilitating for people from internal and external the host country. Moreover, it
contributes to the increasing of excess costs connected with large-scale global event.
Date: The happening rate of the global event is also determined by this component. For
example, compared to case held on weekends, those held on weekdays have a better
chance of attracting crowds. In addition to this, the reason for creating these global events
determine the date.
Venue: The particular place of an organized event is famed as the venue, and its
attainment is influenced by it. For example, it consider the simplicity with which
associate of society can go the event place. Due to the big amount of people will be active
in the global event, the position of the event must be easily approachable and large.
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Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a
range of actual global events
The plan of action are important to the attainment of the global event. With these
circumstance, it makes easier to execute action and activity to assure a prosperous event and
accomplish desirable results (Bartholy and Pongrácz, 2019). For example, all of the plan of
action intent to alter the total provision and performance of that specific event's operations and
action. Besides this, it form easier to acquire the people to participate in event. As a result, by all
of these positive initiatives, the organization and completion of the global event will be made
successful.
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future
Global events are large-scale events that impact individual all over the globe. For
example, worldwide events have a important effect on the hosting country as they furnish an
opportunity to encourage domestic culture and to regularise ethical activity inside the domestic
borders (Arnold and et. al., 2019). Moreover it furnish financial help to country that give
advantage from the big number of international participants in that particular event.
CONCLUSION
From the above report it can be concluded that creating and carrying out events is a wide
concept which is impacted by a various of element and aspects, For example, the most crucial
aggregation is the composition and arrangement of several kinds of events. It also consider plan
of action to assist the development of global events and impact, value, and legacy of global
events on the macro environment. Moreover, a variety of plan of action are ascertained to assure
the successful organization of a global event with the greatest possible participation.
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