Development and Influencing Factors in the Global Events Industry

This report provides a comprehensive analysis of the global events industry, examining its diversity, structure, and organization. It explores the roles of various event types, including corporate, private, and charity events, and discusses the factors influencing the industry's development at a global level, such as social media and diversity. The report also evaluates the economic value and environmental impact of global events on host environments, along with strategies for responsible event development. Furthermore, it assesses the impacts of the macro environment on the global event industries and includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats within the industry. Desklib provides this and many other solved assignments for students.

Global event

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Diversity of the global events' industry......................................................................................3
Structure and organization of global events.................................................................................5
Role of different types of events in the industry..........................................................................7
Influence of various factors on the development of events industry at a global level.................7
Economic value of range of global events in the host environment............................................8
Influence of different global events on the environment of host country..................................10
Impacts, legacy and value of a range of global events..............................................................12
Strategies for responsible event development............................................................................13
Impacts of macro environment on the global event industries..................................................15
Swot analysis ............................................................................................................................17
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Event industry is the industry in which interaction among the individuals takes place in
the form of live events. The industry generally form of live professionals, audience and the
public. Event planning includes large to small scale corporate or social events such as formal
parties, informal parties, exhibitions concerts etc.
The major events that an event industry organizes at the global level are Olympics and
world cup. Global events refers to the events which involves people from the different countries
at same place to take part in same event. Global event also helps in increasing the GDP rate of
the economy.
The report depicts about organisational diversity that has impact on the global event
industry. The roles of different types of events are there in the society. Further, it provides about
the factors that can influence the structure of the event industry. That eventually has impact on
the development of the event industry. In addition to this, the report provides for the impact of
micro and macro environment on the industry.
MAIN BODY
Diversity of the global events' industry
Diversity means conditions that have different aspects. Diversity is the difference in the
background, culture of the individual. The main aim of the diversity is to bring something new
and not generalizing things. The diversity in the event industry is low as it is highly dominated
by women and is considered as one of the major issues that have arisen in the business. This lack
of diversity in the industry is a cause of concern in order to improve equality in the sector. This
diversity may be useful for the sector in order to bring a substantial change in the innovative
ideas that are received by the people. It may be useful for the industry to grow with the help of
these inputs from different members.
Diversity is crucial for events industry and businesses in order to grow and develop a
better understanding of the different aspects that are crucial to achieve success. With the help of
diversity the event industry may be able to find better resources which are useful in order to
develop better strategies for the overall development. It is beneficial for the industry to have
people from varied backgrounds and perspectives. These people may provide their valuable

suggestions and opinions to the management which will be useful in order to organize the events
successfully.
Types of the events and their roles:
Global events refers to the event which are conducted at large that have a global reach
and are for limited duration and that impact the population on large scale. The event management
is considered to be most significant and intense part of the society that is used for managing the
events at both the local and global levels (Sampson, and Turgo, 2018.). Moreover, diversity also
plays an important part as it helps the industry to flourish to the extent and grow in the
sustainable environment.
There are various types of events in the society, that can be divided into 3 types these are:
corporate events, private or charity events. Below is the brief description of the events that is:
Corporate event
Corporate events mostly focus on the business related events. On the other side private
events are for relaxation and charity events are for collecting funds (McIntyre, and et. al., 2022).
The corporate events are organized by the employers for the employees for celebrating
achievements of the staffs and promoting them, to launch new goods and services etc.
1. Seminar: The seminars are arranged for the specific audiences with the purpose of
providing highly important information.
2. Conference: Conference involves more complexities than any other events as it includes
multiple speakers and sessions. Conference provides a stage for expressing and sharing
the experiences with the large group of people.
3. Trade shows: Trade shows are conducted for introducing new products and brands in the
market.
The corporate event are not the part of the diverse events. The corporate events are
generally for to improve the morale of the employees of the organization. Corporate events are
used to create loyalty among the employees and to create a professional relation between the
employees and employer. The role of the corporate event is to generate and spread the
information among their employees. The purposes of these shows is to reinforce the brand image
of the company.
Private event

Private events are the events which are organized for: wedding, birthday parties,
celebrations, festivals etc. Private events are not classified under the diverse events as they are
majorly booked for the events like wedding (Lock, and Adams, 2022). Private events are for the
group of the people who wants to conduct the events for a group of a people and that is not open
for the public.
There are many organizations which are involved in the event industry and many organizes their
events themselves. Private events can be further classified in different categories. These are:
1. Family event: These events are the events in which family, relatives and friends join
together to celebrate a function for example: birthdays, marriages, religious functions,
house-warming etc.
2. Community events: Community events are organized by the particular part of community
to celebrate the occasions related to their community. For example: Christmas.
The purpose for conducting private event is to enable the persons to connect to their close
ones and celebrate their occasions with the family. Community events are for the recognition of
the members forming the community.
Charity events.
Charity events are highly diversified able events. Because charity is open to all the people
of the society and it is a system like anybody can come and contribute to the charitable funds.
For attracting more and more charity from the people, it is required to create a goodwill in the
society. Creation of goodwill benefits a charitable trust over a long span of time (Wise, and et.al.,
2022). Charity includes fund-raising events for a particular section of the society for their growth
and improvements. Charity events are generally organized by the organization that are collecting
funds from the public or institutions for the benefits of the public.
The main aim of conducting the charity events is to collect fund for the non-profit
organization. This will generally have no impact on the society as a whole (Dell and et.al., 2022).
Charity events are generally conducted by the person who are raising funds for promoting some
kind of charitable activities and for the unprivileged section of the society.
Structure and organization of global events
Global event industry is divided on the basis of the revenue source, age group, organizer
and region. By the revenue source it means selling of ticket, sponsorship etc. The area of the

events are categorized into corporate, sports, education, entertainment etc. The sponsorship of
an event has contributed the highest level of the share in the event industry (Nhamo, and et.al.,
2020). The number of the sponsors are increasing as the society wants to celebrate all the
occasions. The sponsors of the event industry are considered to be the backbone of the event
industries. Market of the event industry is divided into corporate and entertainment education.
Corporate segment of the industry is the largest organizer of the events in the world. Increase in
the IT sector has lead to the increase in the trade shows, conference, seminar by the corporate has
boosted the growth of the event industry (McCloskey and et.al., 2020).
Practitioners
They are the large event organizers which cooperates with different aspects of the events
which needs due attention. Crucial tasks like accommodation of travel, event sites etc. are
analysed by the practitioners in order to enhance the productivity of the event which is taking
place. They are in charge of every detail which is related with the competition of the events (Qie
and et.al., 2019).
Suppliers
They are the dealers which provide various services and materials at the events for its
successful completion. The equipment and raw material which is required in events is purchased
from the suppliers in order to fulfil the needs of the events (Sufi and Alsulami, 2021).
Professional associations
Professional associations are the groups of professionals which act as an umbrella for the
overall management of the tasks and activities which are related with the events (Maneenop, and
Kotcharin, 2020). Their major focus is to provide a strong network for improving the quality of
output achieved in the event.
Components of events
Venue of the event is a highly considerable component for any event which highlights
the place where the event is going to take place. It becomes highly crucial for any person or
organization to decide a suitable and attractive venue which can amplify the reach of their event.
Food becomes a crucial part in any event in order to maximize the satisfaction levels of the
people who have attended the event. Quality and taste of food develops an image of the overall
image of the event and the people associated with it.

Role of different types of events in the industry
Evolution of the community is one of the most important role which is played by
different events in the industry. People who participate in these type of events are tended to
become more interactive and social in their personal and professional lives. Positive changes in
the behaviour of these people can be experienced significantly.
Providing employment opportunities is another special feature of different types of
events as they increase the chances of gaining employment for the people from specific regions
(Kasperson, and et. al., 2022). Temporary to permanent job roles are assigned for a large pool of
candidates on the basis of the nature and requirement of the event.
Attracting tourists is a major contribution of events in the overall development of the
tourism sector of the particular regions. These events create a feeling of joy and willingness
among people to explore new places and gain a wholesome experience.
Influence of various factors on the development of events industry at a global level
Diversity: Diversity is considered as a relevant sector for influencing the event
management. Because the people involve in this industry are from different background. It refers
to the creation of that industry in which people really want to become the part of it (Lock, and
Adams, 2022). It helps in fulfilling the needs of the people by doing the things from their
perspective. The factors that have a major influence on the events industry are as follows:
1. Social media: It has been crucial for increasing the popularity of the events' industry at a
global level which may have a positive influence on the overall success of the businesses.
It has helped in reaching out various customers to encourage event industry. By using
different hashtags and tagging people on the post related to the specific topic in which an
individual is interested is the best of marketing. If the use of these sites decreases, the
interest of people will be discouraged. Facebook is the one of the platform which is used
for marketing and for spreading awareness about that platform in the society. So, any
compromise in using that platform will lead to low effectiveness. Social media provides a
stage to reach the audience to build a relationship among the audience. It has helped in
attracting new clients and creating a brand image of the event industry. This has
influenced the development of the event industry.

2. Social factor: Social factor refers to the way it affects individual's lifestyle. Social factor
comprises the wealth, education, religion, population, society etc. change in the living
standards of the individuals helps in the development of the event industry. Before this
people were arranging their events by their own (Maneenop, and Kotcharin, 2020).
People are becoming more aware about celebrating each and every occasion. And due to
their busy lifestyle they tend to shift to the event industry for the arrangement.
3. Technology factor: The technological development in the society has enormously
benefited in the development of the event industry. Various apps has helped the event
industry to manage the event and organize events more accurately (Dobos, 2018). It
makes it more convenient for the event management industry to keep the details of their
event in hands at all the time and it provides flexibility to the industry in managing their
events. It also helps an industry to increase its brand value, as it provides better
opportunities for networking and attracting other attendees. Technological development
has also helped many big organization to increase their attendees in the organizational
events. Sometimes, some events are for the large group of people and it becomes difficult
for the people to attend it. Live streaming of the events has helped in increasing the
gathering of the people the event. Live streaming of an event has the potential to bring
physical and virtual world together.
Economic value of range of global events in the host environment
Mega events
These type of events usually seek attention of a massive population due to their large
composition in comparison with other events. There are some examples of mega events which
are as follows:
World Cup
World Cups are popular events which are watched in many countries on a regular basis.
The host countries which are engaged in organizing these world cups get various economic
benefits as it is helpful in increasing their overall growth at the global level. FIFA World Cup
increases the profits of various countries, draws attentions of the tourists and helps in improving
the overall development of a particular destination.
Olympic Games

Hosting the Olympic Games is beneficial for the host nations as it is the most popular and
wide sport which is popular among all over the world. It provides various development and
employment opportunities to the people of the countries in which they are organizational. People
who visit to watch these events in different nations often increases the overall efficiency of the
nations to enhance their economic conditions. The revenue generated by an Olympic event is
huge which can improve the overall effectiveness in the global business environment.
Major events
These type of events include activities of the public involved which are of a crucial
significance to the nations. Wimbledon and Tour de France are one of the most popular major
events:
Wimbledon
The Wimbledon has been an attractive and traditional event which has always increased
the interest of participants in visiting it regularly. This is a major factor in the overall economic
development of Britain as this is a country specific championship. The tennis event encourages
people to visit the country and spend their time and money which is a major contribution in the
economic growth of the country (Som and et. al., 2022).
Tour de France
This is a bicycle racing sports event which takes places in France every year. Due to this
event, France has experienced a major gain their overall economic growth from a significant
period. The participants from across the globe willingly take part in this event and explore the
nation for their overall satisfaction.
Hallmark events
The hallmark events are considered as the festivals or cultural events which are popular at
an international level and recognized by people around the globe. The values of these events
strongly replicate the community and culture of the regions where it is organized which one of
the major reasons for them in being successful. These events are as follows:
Glastonbury

This is an England based musical festival which is organized for a five-day holiday in the
country. Different types of music genres and art forms are showcased in this event which reflects
the significance of the traditional music of the country. It has a significant contribution in
England economy as a large number of visitors regularly take part in the completion of these
events which is one of the major reasons for it being popular over the world. England has been
benefited with the help of the effective composition of this event which is attractive to people.
London New Year celebration
It is a successful event which is related with the display of fireworks which is performed
near the river Thames on a yearly basis. This event is aimed at uniting the Londoners to
experience the diversity and the integrity which is present in the culture of England. It is the
largest display of fireworks in Europe which is used to celebrate New Year’s Eve in London.
This has been one of the primary event which has provided immense support to the government
to boost up their economic stability.
Influence of different global events on the environment of host country
There are several affects of events all over the globe on the environment of the ghost
country. This impact can be positive as well as negative for the country which will be shown as
follows:
Economic impact
Global events are beneficial for the enhancement of the monetary conditions of a place
where the activities under that even are undertaken. The expenditures conducted by tourists on
travel accommodations, stays, exploring, food etc. contributes towards the overall economic
development of that particular region. They have a significant impact on the enhancement of the
economic policies and procedures which are decided by governments for the benefit of the
people.
Tourism and Economic (commercial) impact
Huge events like the World Cup have an ability to provide business opportunities to the
population of the specific nation for example England. These businesses provide more and more
job opportunities for the people which leads towards the overall development of the industry
significantly. These organizations motivate tourists and customers to visit the events in their
nations and enjoy their time by attaining their services which is referred a positive factor in

increasing their profitability in the country. Organizations are able to grow and achieve success
in the competitive business environment by managing these events on a regular basis.
Physical and Environmental impact
This is a negative factor which is not appropriate for the environmental sustainability of
the host country where the events take place. A large number of people migrate to these people
in order to enjoy the events which increases the global warming and pollution in these areas.
People who visit these places often contaminate them for leisure and leave a dirty environment
after the events is over in the nation (McIntyre, and et.al., 2022). In order to reduce the
possibility of these risks, organizations might require different ways and techniques to mitigate
them and achieve better quality of output. It is crucial for them to minimize these challenges in
order to increase their quality of environment with effectiveness.
Social and cultural impact
The cultural and social factors of a nation can be affected by events taking place as there
is an exchange of different traditions, backgrounds and ethnicity in these type of events. The
attitudes and beliefs of the visitors are different which can have a deep influence of the host
country. Several unethical and inappropriate practices might increase in the social environment
such as drugs, prostitution, harassment which can have a negative impact in the communal
harmony of the country. On the other hand if appropriate measures are taken to reduce these
risks, this exchange of cultural may also enhance the cultural diversity of the country
significantly.
Psychological impact
These global events have a major contribution in improving the overall psychological
importance of the host country by promoting public strategies regularly. Investments in sporting
events is beneficial for countries in order to bring joy and satisfaction among population. People
take pride and interest when such events take place in their country. This is beneficial in
increasing the satisfaction levels of the population as certain events are entertaining and keep
people engaged.
Political impact
Government policies and procedures must be considered by the organizations in order to
conduct the global events in the environment successfully. These rules and policies are crucial
for the planning and execution of events which are helpful for a successful completion of the

events. Controversies in these events may have a direct or indirect influence on the political
image of the company which can have a negative impact on the overall efficiency of the event in
the host country. Several challenges may arise for the host countries due to political instability in
the environment which can harm its overall image.
Impacts, legacy and value of a range of global events.
Global event industry plays a significant role in contribution towards the environment.
The global event's industry is the expected to witness the remarkable growth and development
during the forecast period. The global event management add value into the economic factor of
the growth and development of the environment (Zhao, and et.al., 2022). These events are
considered as limited events which develop a massive reach in the global environment. It
requires investment of the public and different sources in order to manage the daily activities
and achieve the desired outcomes.
Value of global events:
Global events are significant in order to create awareness among people about a specific
brand or any information that needs to be given to the audience. With the help of creative and
innovate events, various organizations are able to attract customers towards their brand and
increase their sustainability. They are beneficial for improving interaction between the customers
and the organizations. By preparing different strategies and practices in the events, different
organizations are able to target their potential customers effectively and increase their motivation
levels. Global events provide better value to the organizations which are associated with it by
amplifying their customer reach and providing better alternatives for improving their overall
success. These global events have a prominent engagement from different viewers which gives
competitive advantage to the company which try to advertise their brand with the help of these
events.
Impacts:
Along with each global event like Olympic, games come a range of benefits including
the opportunities to promote the sport participation and encourage the sense of national identity.
These global events' organization, hosts the events on global platform which creates a
opportunity platform for all .
This is most negative impact which is recorded by the surveys and studies. Studies
examines that the individuals faces lot of inconvenience in travelling in order to attend the global