Exploring Diversity, Development & Management in Global Events

This report provides an in-depth analysis of the global events industry, focusing on its diversity, the factors that influence its development, and the management strategies employed. It examines various types of events, including mega-events, hallmark events, and cultural and sporting events, highlighting their economic and social impacts. The report also evaluates the key factors that shape the event industry, such as growth, globalization, and future trends. Furthermore, it discusses the impact and legacy of global events on the environment and assesses management strategies for supporting sustainable event development. The report uses examples like the Commonwealth Games to illustrate the concepts and emphasizes the importance of considering various aspects, including environmental, political, social, cultural, and economic factors, in event planning and management.

Global events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK...............................................................................................................................................3
Diversity of global event industry with different types of events...............................................3
Factors influence on development of event industry...................................................................6
Evaluation of key factors that gives an influence on development, structure and organisation of
events...........................................................................................................................................7
Critical evaluation of techniques that shapes and influence event industry................................7
Evaluation of impact, legacy and value of global events............................................................7
Management strategies that supports event development...........................................................9
Critical evaluation of specific management strategies..............................................................10
Impact of global events on environment and evaluating strategies for supporting event
development...............................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books & Journals:......................................................................................................................12

INTRODUCTION
In today’s business environment, an event industry is growing at a very fast speed. An
event is refers to the planned occasions which is organised by an organisation or individuals.
Everyday the business of event management organisations is increasing and giving a great
contribution in the economy of country (Clark and et.al., 2017). There are many reasons for
organising events such as cherishing moments, celebrate happiness, success, etc. In the event
management industry, there are many different types of events on the basis of scope and size are
organised which include charitable, personal, corporate, etc. These events play an important role
in the country as they are becoming a strategy of international communication with other
countries. This will assists in better connection with different brands and peoples of different
countries. In this context, Excel Central London is undertaking which is an international
convention centre that organising events is undertaken. They are organising many types of events
such as Olympic, commonwealth games, etc. This report is focusing on the diversity of global
events and also includes the factors which give an impact on development of events. It also
covers impact and legacy of global event on the environment of country. There will be a
discussion of management strategies which helps to support event development.
MAIN BODY
TASK
Diversity of global event industry with different types of events
In the business environment, event industry is growing very fast. Events are defined as
the planned occasion which is organised for the public gathering with the specified time and.
Some important objectives of event organising are business profitability, entertainment, celebrate
happiest moments, etc. These are the main reasons for organising events. In addition to this,
events include seminar, corporate event, conferences and exhibition, festivals, music and art
performances, trade shows and product launches (Ranasinghe and et.al., 2020). This shows that
event industry has a high diversity as there are many reasons identified. Event has categorised
into many ways such as form, content and size. In this event size is one of the important type in

which events are conducted on the basis of their size and scale. Event size includes local
community events, hallmark and mega events. These are the important events types on the basis
of events size.
It is identified that local community events are concerned with posting of festivals which
are targeted only for local audience. It is found that these types of events are very beneficial for
country as they are strengthening belongingness, engendering pride, and creating a sense of place
for the society. For example, Asian Mela-Waltham Forest as one of the important example of
local community events. Whereas mega and hallmark events are the important part of major
events which are targeted a large number of populations of different countries. This can be better
understood with the help of below explanations:
Major event
Major events are the events that focusing on large number of population or visitors. It
includes mass media in order to attract large number of visitors for attending events (Bukar and
Ibrahim, 2021). In order to organise such type of events, there are three important elements
which are mentioned below:
 To involve a large number of teams and individuals so that they can create competition
between them which is very helpful to represent their nations such as sports events.
 It is necessary for a event organiser that they should have a capability to attract people
and generate interest on national and international basis.
 The main focus should be communication with other countries in order to organise an
event on international level.
In addition to the above important elements, it includes important types of events that are
discussed in below sections:
Mega events
These types of events are very large in their size and providing a great impact on
economy. It is identified that these mega events are very helpful in order to generate a
competitive bid within nations (Yang, Henthorne and George, 2020). Examples are World Fairs,
the FIFA World Cup, and Olympic Games. It is found that in order to organise mega events

approximate cost of capital should be 5 million dollar and visitors should exceed above 1
million.
Hallmark events
This type of events is focusing on the places which assist in awareness of games and
widespread recognition. For example, Edinburg International Festival in Scotland, Kentucky
Derby USA, Oktoberfest, and Chelsea Flower Show, etc. They are very helpful in order to create
International recognition of country.
Events based on content or form
It includes two important events which are sports event and cultural events. Cultural
events are concerned with the festivals which are pre-determined and organised on pre date
events. They are found in every city and society and some of the important examples are
Edinburgh Festival, Phantom of the Opera and Sound of Music (Albuquerque Junior and et.al.,
2021). This event shows the culture of society and country and also assists in remembering the
old traditions. On the other hand, sports events are the most important part of event industry as
they are contributing many benefits the country. Sports events include Olympic Games,
Commonwealth games, etc. It just not attracts visitors but also generate a great economic impact
on the country such as it provides job opportunities. For example, Commonwealth Games 2010
in India is found to be very beneficial for their GDP growth. Estimated economic impact was
approximately $4940 million and also generated employment opportunity approximately 24.7
lakh. Sport events are categorised into 4 parts which are mentioned in below points:
 Type A is considered as a mega events that includes large events such as the FIFA World
Cup, Paralympic Games and the Summer Olympics.
 Type B is considered as the calendar events that provide a significant economic impact
on the country. These are organised on a regular basis that means it is the part of annual
domestic cycle.
 Type C is one of the spectator and major competitive events that generate a great
economic activity such as Grand Prix Athletics.
 The type is D which comes under showcase events and they are the part of annual cycle
such as National championships.

These all events should follow a proper structure in order to organise as they are big
events which cannot easily manageable (Barkey and Morgan, 2019). It is found that some
specified bodies that help to organise events are BBC Haymarket Exhibitions, Harrogate
International Festival, etc. One thing that should be kept in mind of organiser i e. a venue size. In
UK, some important venue areas are The London Eye, Alton Towers Resort, Windsor and
Warwick Castle, etc.
Factors influence on development of event industry
In event industry, there are many factors which give a great influence on the development
of events. It includes value and contribution, growth and emergence, global expansion, demand
and motivations, future trends, socio cultural development, etc. These factors are providing an
influence on the development of events which can be better understand with the help of separate
explanation that are mentioned below:
Value and contribution of events
In local and global events, it is found the global events are the great source of income. In
this way they are contributing in the economy of a country (Ghadge, A., and et.al., 2020). For
that purpose, countries are focusing on organising community projects and they also funding
them so that they are able to increase the contribution of events. Beacon Millennium Project had
an investment over 1.3 billion GBP for 200 new buildings and environmental projects.
Growth and emergence of event industry
It is identified that everyday the growth of event industry is growing. The reason is
increasing industrialization in the countries where people are attending events so that they can
relax them from the busy life and celebrate special moments. That's why it is very necessary for
an organizing committee of events to include this factor while they are developing an event. In
development of event, country enjoys many benefits on the local land international level such as
employment, income generation, Global collaboration, etc.
Future trends

In the development of event industry, future trends are playing an important role as it
gives a great impact at global and national level. This is necessary for organising committee to
consider all the future upcomingtrends such as use of digitalization, enhance globalisation, etc.
Demand and motivation
It is found from the past events that organising committee of event industry should
analyse the demand in present time so that they can able to organise accordingly (Chen, McCabe
and Hyatt, 2017). There are many past events which become very successful and act like a
motivation factor for the development of event industry.
Evaluation of key factors that gives an influence on development, structure and organisation of
events
It is analysed from the above discussion that there are some important factors which gives
an impact on event industry. In order to organise and develop and event industry in an effective
way, it is necessary to consider all important factors which include future trends, global
expansion, value and contribution, growth and emergence, etc. For example, growth expansion is
necessary to consider as it gives a great impact on development and organisation of events. Event
management companies need to make the structure by considering growth expansion factor.
Critical evaluation of techniques that shapes and influence event industry
There are many factors which already discussed in about section and it is analysed that
influence event industry and also plays an important role in order to shape them. This can be
better understood with the help of example which is Commonwealth Games, 2010. It is a mega
event that gets affected by many factors such as demand in motivation, future trends, growth
expansion, etc. It is analysed that India who is hosted an event enjoyed many benefits such as
employment opportunities and economic impacts.
Evaluation of impact, legacy and value of global events
Global events are very important for the country which can be understand from the legacy of
events. It is found that events are touching every aspect which includes environmental, political,
social, cultural and economical aspects (Dženopoljac, Muhammed and Janošević, 2019). Impacts
are considered as the immediate effects on the country which include communication between
different nations of people, inviting collaborations, etc. On the other hand, legacies are

considered as the long term effects. It is found that organised events showed both immediate as
well as long term effects on the society and country. In order to make a successful event, it is
necessary for it event management company that they should well researched and documented.
Impacts in legacy can be better understood with the help of given points which are mentioned
below:
 The Commonwealth Games 2010 was the first major hallmark event which was hosted
by New Delhi after Asian games in 1982. It is found at hallmark events have the
capability and ability in order to transform urban landscape of a city.
 According to the games organising committee, they figured out thatIndia was enjoyed
and overall economic impact which is close to $4940 million. This shows that how they
are enjoyed and economic impact (Wolniak, 2019). In addition to this, there are more
impacts founded by India that include transportation, telecommunication system,
housing, sports facility structure and urban culture. These all areas are get impacted due
to the Commonwealth Games 2010.
 It is found in 2010 the transportation system of India was changed by new improved
infrastructure and concept of public transportation. This shows that how India is focused
on their infrastructure as they organised hallmark event.
 It also found that India was focused on improvement and standard in telecommunication
system as they know it is very necessary in order to attract new enterprises. On the other
hand, this hallmark event provides a great impact on the athleticsas they get attracted
towards sports and get a motivation that they will be playing sports on international level.
It was a big opportunity for the athletics in order to show their talent and career.
 Due to the Global events, countries are able to interact with other countries for the
purpose of collaboration and build up friendship with other Nations (AKGÜL, 2020).
This is considered as a strategic alliance which plays an important role for the purpose of
growth and success of nations. It just not increases reliability but also scale of available
information. But in order to manage these kinds of Global events, it is necessary to use
right leadership and effective partnerships so that they will not face any hurdles.
 Legacy as found as a long-term effect on the society and country. In the Commonwealth
Games 2010, it was found that there was a negative legacy as India won only one solitary
individual Olympic gold medal. That shows that’s not enough and competent in

Commonwealth games. It is found that the decision of hosting a Commonwealth game in
2010 was came to prematurity in 2003. But still India wants to host Commonwealth
Games 2010 as they considered as a stepping stone towards the 2024 Olympic Games.
 Another example of legacy of event which can be understands with the help of Olympic
Games in London 2012. It was very beneficial and becoming a legacy for London as Dev
improves their infrastructure and also increased housing and amenities around the venue
which was Olympic park. At that time, there was a boost in economy with approximately
£14.2 billion in just two years.
These are the legacy and impacts which founded in global events. Legacy and impact is
depend on the successful and failure of organising an event (Rice and et.al., 2020). It provides
positive as well as negative impacts which should be analysed by the country and take actions
accordingly. It is found that tourism and hospitality industry is playing a very important role in
the Global event as they can easily generate their business.
Management strategies that supports event development
It is already know that Global events are very big and responsible for the country as well
as people. This is the reason that country always wants to organise a successful event in order to
enjoy benefits. In this case, this should not forget about responsible even development which is
concerned with the accomplishment of goals and objectives with sustainability (di Biase and
Onorato, G., 2020). For example, an event becomes a successful when they are able to generate
employment opportunities, better collaboration with other Nations, generate income
opportunities, etc. But it is necessary to focus on responsible even development in which they
should improve their performance with the consideration of sustainability. Sustainability plays a
very important role as it impacts on the life of every individual. This can be done with the help of
some management strategies which are discussed below:
 Understanding of resources: This is very important foreign event management
companies who are responsible for organising an event that they should understand their
available resources. In simple words, they have to understand that what are the available
resources and how much they can use in their events by optimum utilisation. Resources
should not be waste and for that purpose, they need to formulated list in which dimension
every resource with decided amount in order to develop an event.

 Determining target audience: It is necessary for the event development that organising
committee should know their goals which are their target audience. This will helps them
to achieve their goals and objectives (Dychkovskyy and Ivanov, S., 2019). If they know
about the target audience then they can easily formulate strategies accordingly and able to
achieve their goals and objectives. In this case, STP approach will be very effective
which the acronym of segmentation, targeting and positioning is. With the help of this
approach they are able to determine their target.
 Budget: One of the most important strategy in which company needs to make a budget
that includes an estimated cost of organising an event. With the help of expected budget,
event management companies able to manage their resources accordingly and use them in
sustainable manner.
 Marketing: This is very important for promoting an event. Marketing is about to spell
the information about the event which can be done by many ways (Silova and et.al.,
2020). In today's time, social media marketing is very important and this can be done
with the help of social media platform which include Twitter, Facebook and Instagram,
etc.
Critical evaluation of specific management strategies
It is analysing from the discussion of management strategies that event industry should
use these strategies so that they will able to manage big events effectively and efficiently. In their
management, it is necessary for event management organisation that they should consider
sustainability in their strategies so that they will accomplish their goals and objectives
effectively. Some important management strategies are optimum utilisation of available
resources, effective marketing strategies that include social media platforms, planning and
blueprint of an event, budget, etc. These are the important strategies which is necessary for
delivering a responsible event.
Impact of global events on environment and evaluating strategies for supporting event
development
It is analysed that Global events are not just impact on the economy but also provides
many impacts on different levels of environment (Jeyaprakash and et.al., 2020). It includes
cultural, social, environmental, etc. These are the major impacts which found in different levels

of environment. Organising events can be providing positive as well as negative impact so that’s
why it is necessary for country that they should use some strategies in order to manage and
deliver a successful event. Strategies include management strategy such as effective planning
with a deep research.
CONCLUSION
It can be concluded that event industry is playing very important role in the country as
they contribute in GDP as well as many different levels of environment. That's why it is
necessary to organise and develop an event industry in an effective way so that country enjoys
benefits. Global events are generally big events that provide many advantages such as income
generation opportunities, brand recognition of country, maintain harmony with other Nations,
etc. This report also covered important factors that influence on development and structure of an
event at National as well as global level.

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