Comprehensive Analysis of Global Events: Development and Management

This report provides a comprehensive analysis of global events, focusing on their development, impact, and management strategies. It begins by exploring the diversity within the global events industry, classifying events by size, form, and content, including mega-events, hallmark events, sporting events, and business events. The report identifies factors influencing event development, such as commercialization, industrialization, recession, and social-cultural elements, and assesses the value and impact of global events, highlighting both positive outcomes like enhanced community spirit and skill improvement, and negative aspects. Furthermore, it reviews management strategies to support event development, including recommendations for improvements, a SWOT analysis, and criteria for successful event planning. The report uses ExCel London as a case study to contextualize the discussion, emphasizing the importance of effective planning and management in maximizing the positive impacts of global events while mitigating potential negative consequences.

GLOBAL EVENT

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Diversity in industry of global events.........................................................................................3
Factors influencing the development of events...........................................................................5
Value and impact of global events..............................................................................................7
Review management strategy to support event development.....................................................8
CONCLUSION................................................................................................................................9
PART- B........................................................................................................................................10
INTRODUCTION.........................................................................................................................10
Positive effects of global events................................................................................................10
Negative effects of global events..............................................................................................11
Recommendations for improvements.......................................................................................12
SWOT analysis.........................................................................................................................13
Criteria for successful planning of events.................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Global events includes having limited duration of attaining global reach. It requires
public investment and have an impact on the population. Global events are helpful in conducting
events at such enormous level that will help in gaining the benefits that are related within
economic and social contexts (McCloskey, and et.al., 2020). Hosting global events helps in
producing many benefits for the country, it includes increasing the economy of the place, having
along- term investment, it even increases the opportunity of having jobs while enthusiasm. ExCel
London comes under the category of being a global event as it is an international convention
situated within Docks, East London. This exhibition includes various public as well as private
events while having many hotels and restaurants under it. This report deals with the areas related
to global events along with the key elements that will affect the role of various events conducted
within society.
PART A
Diversity in industry of global events
The concept of event management is related to a diverse areas such as live events based
on global and local level. Diversity is an important part in the event industry and helps in
developing a creative environment that will lead to flourish the business. Involvement of events
includes the involvement of competition and representing various nations. Global events can be
classified using various aspects including:
Size of an event: Global events can be classified based on its size and scale. Mega and
hall mark events are major form of events that are based on their size. Hall mark events helps in
building a strong sense of pride. It includes, major fairs, expositions and even sporting events
present at the international level and is conducted on regular basis (Duane, Castellnou, and
Brotons, 2021). The main purpose of hallmark events is to provide its community to gain the
opportunity in securing high prominence within the market place. Examples of hall mark events
are Edinburgh festival, carnivals and so on. These events expresses the spirit of town or the
region thus, helping it gain widespread recognition as well as awareness. Hall mark events are
made to explore the essence present at the place as well as related to its citizens. This will
generate good amount of tourist revenue and will build a strong sense of local pride while
gaining international recognition.

Major events includes the idea of attracting significant number of visitors while having
high amount of media coverage. Major events produces exceeding amount of economic benefits
(Ferretti, Bancroft, and Repetski, 2020). The examples of major events includes commonwealth
games and Opera. Major events must include competition between different teams and will have
spectator attendance and media coverage. In addition to this, it holds an international
significance related with the sport and featuring based on the international calendar.
Form and content of event: The base of the events conducted is yet another reason
related with the process of classifying the events. Religious and cultural events can be small
gathering or can be mega events. The aim of such events is to promote awareness about the
religious values and beliefs of a particular religion and draws attention towards the same. World
youth day is a type of religious event that takes place on annual basis within different parts of the
world. This event is large and includes a lot of people that will attend the final mass (Hao, and
Singh, 2020). Some of the events are common practices and in some cases it requires
participation of some specific people.
Sport events includes physical activities that is also a source of providing entertainment
within various areas of the country. These activities are represented on the basis of physical
athleticism and includes major completions such as Olympic games, world cup and even sporting
meetings. Sporting events includes the Council of Europe that precludes activities that does not
require any physical element related to the classification of sports. Activities including good
amount of competition but are non- physical also comes under the category of being mind sports.
Sports is one of the major source of entertainment and draws large crowds to the sport event
venues. There is a chance to reach out to large number of audience via sports broadcasting.
These events can take various forms and sizes for example Olympics includes hosting many
different types of sports with thousands of visitors. It includes world- wide coverage and is
hosted for a quite good amount of time period (Chatzopoulos, and et.al., 2020). Moreover, such
events require different teams in presence such as medics team to handle injuries from sports
along with a management team to mange such large crowds. These events are usually held in
large spaces with an access to large screens so the fans and audience can watch the sports
properly.
Local and community events is where the community will host some festivals that is
related majorly with the local people and is staged for the purpose of social activities, fun and

good source of entertainment. It includes producing a wide range of advantages and brings pride
to the community. Moreover, such events will strengthen the feeling of belonging as well as
creating sense of place within the community. Local events works towards exposing local people
to new ideas and gain experiences therefore, encouraging their participation.
Business events are the activities that are related with the industry such as hosting a
conference, hosting an event for the purpose of networking, meeting along with engaging with
the analytical and research matters (Zhang, and et.al., 2019). These can occur at any time and
includes business related transactions. Different types of business events includes meetings,
conference and even exhibitions along with corporate events. It can be held on international level
or can be domestic. The areas included in conference is very diverse with participatory meetings
with a purpose of solving problems. It involves exchanging views and conveying message with
the area open for opinions.
Factors influencing the development of events
Development and planning of events is influenced by various factors that will stand in the
way. The event industry is known for commercialization and celebration of wealth and
participation that is involved within the process of selecting suitable elements related with any
traditional festivities. The work related to this industry is increasing with industrialization and
reasons for celebration. Event industry are opportunity for relaxing from working life as well as
developing a government perspective that forms the foundation for ensuring celebration along
with traditional pleasure. The growth and emergence of events is at rapid pace. Moreover, events
play a major role in producing long- lasting effects on the economy of the country. These
impacts can be positive or negative. Hosting events will the company to open up with the
opportunities of bringing in new market segments in the venue region (Borisov, and et.al., 2019).
Events help in gathering people together that holds same interests, while some are of limited
duration.
Development of events is depended on the demand and motivation related with the
various events. Foe example, the modern exhibition events is structured and related on the venue
owners. The organisers and contractors of such events depend on the side of supply while the
demand for these events is generated based on the exhibitors and visitors. In the case of
conference events taking place in the major cities of the countries and regional centres are
thriving within the event industry. Global management tools helps in providing exceptional

experiences for the events while motivating its participants to raise their level of performance in
accordance with the organisational goals. In addition to this, recession has a major impact on
hosting events as there are many companies that will be going through the receivership and
organisational downsizing. This leads in having major redundancies along with increased
integration within the organisation present in the market place (Hao, and et.al., 2021). Various
sectors such as automotive and financial institutions are affected from their respective sources of
funding and playing an important role in producing the value in development of events being in
questioned. There are many individuals showing an interest in the ideas related with the return of
investment will focus positively on development of events as it helps in gaining clearer
understanding regarding the objectives in the case where the funding is based on events. These
funding events includes a more sophisticated evaluation in their offers.
Moreover, the social and cultural factors have a direct impact on the participants along
with the host communities. It is related with the shared form of experience for the purpose of
entertainment such as a sports events or a concert. The level of events can be intense that helps
the community in gaining pride. Impact of these factors includes increase in the pride that
includes community and local events along with celebration of national days that will validate
some particular groups present in the community. Some of these social and cultural events leave
a legacy that helps in gaining greater form of awareness and high participation in these activities.
An example of these legacy events include the commonwealth games that broadens the cultural
horizons for people along with exposing them to overcome new challenges and ideas. The event
such as hosting cricket team during world cup, will generate many benefits from having a social
inclusion (Rowe, 2017). Events with world media coverage will lead to provoke the emotions
that ranges between the feeling of pride and sadness. The events taking place in Edinburgh will
tend to find innovative alternatives. In most cases, events holds the power to challenge
imagination while exposing various possibilities.
Millennium festivals and related events develops various social benefits such as making
the communities much mobilised and involved with higher level of integration. The organisers
from the event will gain advantage to the areas of personal development and related
opportunities. Moreover, there are a high number of individuals that take part on volunteering by
giving their time for such activities.

Value and impact of global events
Global events are powerful channels when they are planned in a proper and management
efficient way, these events can produce many positive impacts. It helps in generating profits and
are planned to reach an objective. The scope of this objective is to reach out for some social
impact within the country these events are hosted. Global events have a long- lasting impact on
the society that will stay there even after the event is completed. It helps in developing
communication and building social networks within some certain communities while improving
social cohesion in the same. Positive impact of global events includes have enhanced community
spirit and working on building networks that are outside the scope of a single community. It
helps in improving the skills of people involved within the various processes of events. Along
with this, global events helps in fostering the sense of place and pride among the residents while
developing a vision for the community. It also helps in building unity among different countries.
Global events touch various aspects related with the lives of people (Thomas, 2017). It
produces many benefits and positive outcomes in order to gain popularity and support of the
events. The explosion of events that will increase the involvement of government and related
businesses. In addition to this, it puts an emphasis on analysing the benefits generated from these
events. Due to this, government will consider the investment within taxpayer funds as well as the
outcomes of these investments in comparison with other sources of investments. Events in this
modern era are developed with the help of various sophisticated techniques that will assist in
conducting economic analysis along with its evaluation. Moreover, events also produce some
unintended consequences that will affect the public obscurity and will gain a lot of media
attention in a bad way. In the case where an event is a failure, produces many disastrous results
such as negative publicity and lawsuits that are expensive. The responsibility of an event
manager is to identify the areas that will have some impact on the host communities. They will
mange these impacts into generating the best outcomes for the individuals related directly or
indirectly with the global event. This will help in balancing the negative impact and making it
into positive results. In order to attain this, the organisers and managers of events can work on
maximising positive impacts that will counter the bad influence.
Every type of event on global scale have direct connection with the social and cultural
factors on the participants along with the wide range in the host communities. This influence of
the events includes sharing an experience of entertainment as in a sports event. Events will

generate the feeling of pride at national or community level leading to various emotions. This
pride feeling will lead to celebrations along with validating some groups present in a community.
In addition to this, other impacts associated with the global events includes leaving a legacy of
greater awareness and participation. Positive influence of social and cultural events includes
sharing an experience, learning traditions, validating some groups, introducing new ideas to face
the challenges, increased participation and many more while on the other hand, negative impacts
include, alienation of community, high level of manipulation, negative image of the community,
bad behaviour, social dislocation and even loss of amenity. Events related to tourism and
economy, helps in promoting the place for tourism and will increase tourist visits, however, it is
associated with exposure towards many risks of event failures due to misallocation of the
available funds. These events on global level will produce higher yields and many business
opportunities along with the rise of commercial activities in that place (Colombo, and Marques,
2020). The negative impacts associated with such events includes, having a lack of
accountability and loss of community ownership. It can damage the reputation of the people and
community living there along with inflation in the prices. With no proper management of
finance, these events can lead to having financial losses.
Review management strategy to support event development
There are various strategies that will support any event. It involves, determining the
finance required within the event along will analysing the levels of appropriate funding for the
same. Government will consider the complete costs involved in these events along with the
return on this investment produced. There will an evaluation of the economic impact as well as
identifying various expenditures involved in its different levels. These global events include the
expenditure from the visitors that come from outside the region and this can be used in the
process of conducting the event. This expenditure is incurred by the event organisers and
managers in order to stage the same. This process includes calculating the economic impact for
example money spent by a visitor on food and meals will produce flow in business and continue
the supply of the food in the restaurant. Moreover, conducting a research will help in analysing
various factors that are complex and are undertaken with the help of special researchers having
experience in the economics backgrounds. Valuable tools helps in identifying and addressing the
concerns of the community in the process of planning the next event. Survey helps in accurately
determining various perceptions as well as tracking challenges over some period of time. The

benefits from global events includes local accommodation and retail outlets and transport
providers.
Government plays an important role in the growth of events, thus, being a general part of
the economic trend. Government will help in staging the event for the purpose of generating
benefits and values. Events are made in consideration with the desirable commodities and its
ability to deliver economic benefits. This is done with the help of promotions, increase in
expenditure from visitors and creating several opportunities for job. Some of the major events
that stand on international level such as sports in the UK and are conducted on annual basis. It is
a possibility that less value is recognised from these events but with the help of large media
coverage that gathers its evidence, a value was created for UK sports in establishing major events
strategy. Governments will push the even strategies to be held on annual basis and does right for
the city and country to host the same (Otto, and et.al., 2018). Building strong port folios for such
events on annual basis will lead to aggressive biding for that city. It produces long- term benefits
including promoting the destination and increasing the spending done by visitors and tourist.
Government helps some small event companies by funding and producing some generalised
benefits. UK government is an example for this in the case for underwriting Olympic 2012 that
was held in London. Some regional agencies play a role of supporting the events and work with
the potential of promoting the same.
CONCLUSION
It can be concluded that there are various categories of events. It can be based on its size
of the purpose. The classification of events is very large. A lot of organisations uses events as an
opportunity to develop awareness regarding the traditions or the aim of the event. Cultural events
holds a precious values in increasing the feeling of pride within the community while on the
other hand events such as sports can be physical or non- physical and are developed with the
purpose of competition and entertainment. It can be seen that there are various factors that will
influence process of developing an event on local as well as global level while on the other hand,
there are some key factors and different management strategies that will support an event that is
responsible and for a good cause. Government plays a major role in helping setting up some
events based on the return on investment generated from it.

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