Global Events Industry: Development, Strategies, Impacts & Evaluation

This report examines the global events industry, focusing on its structure, development, and management strategies, particularly in the context of the Winter Youth Olympic Games (YOG) in Innsbruck, Austria. It evaluates the diversity within the industry, including mega-events and hallmark events, and analyzes factors influencing development at local and global levels, such as transportation, weather conditions, sponsorships, and increasing incomes. The report critically assesses management strategies for delivering responsible events and evaluates the value, impacts, and legacy of global events on the environment, highlighting promotional practices and cost reduction measures. It also reviews strategies for responsible event development and assesses the environmental impact of global events, emphasizing the importance of tourism and economic development.

Global
Events

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.....................4
Explain the factors that have influenced the development of the events industry on both a
local and global level, contrasting these two extremes...............................................................6
Undertake an evaluation of the key factors that have influenced the development, structure
and organisation of the events industry and the role of different events within our society.......7
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society........................................................................8
Critically evaluate the specific management strategies used within the events industry to
deliver responsible events and how these have recently developed; show these across a range
of actual global events.................................................................................................................8
Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate.................................................................8
Review management strategies used to support responsible event development, across a range
of global events.........................................................................................................................10
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future............................................................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
A global event refers to an event which is organised and planned to involve people from
different parts of the world. Participants from various countries take part in these events to show
their skill or activity to the audience who came to see their performance from all around the
globe. This process helps in better engagement among the different countries altogether. Events
like these helps to inculcate various values among the participants. Also different activities
contribute to the welfare of the economy such as enhancement in tourism which plays an
important role in the economy of any country. This report is made in the context of Winter Youth
Olympic Games (YOG) which was held on 13 to 22 January, 2012 in Innsbruck of Austria which
is an multi sport events for participants from al over the world. This report provides a brief
insight into global events and their impact on the micro- and macro-environment. Various
aspects and factors influencing the development and organization of global events are also
highlighted. Some of the different strategies are discussed in order to manage these epic events
(Wang and et, al., 2020).
MAIN BODY
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society
Mega Events
These occasions are decided as large-scale occasions organised for people of various
international locations to take part and perform their activities. These kind of occasions are
organised with a big potential of human beings to be engaged as members for spectators who
engaged in the event in order to support their favourite teams or participants.
It includes big value as it is constructed from widespread sports and operations to be finished by
assigned teams or people in order to fulfil their responsibilities or duties.

Moreover, these occasions consist of worldwide sports activities occasions, cultural occasions,
political fairs, Olympics and Commonwealth, etc.
Structure - Mega occasions are dependent upon numerous concerns which are critical to
be accomplished. For instance, it consists of tourist attractiveness, mediated reach, fee, and trans
formative fee in order to achieve these occasions. Moreover, each characteristic is organised
with selected assigned group which are responsible for tracking and controlling their respective
duties or work. Furthermore, this staff operates with powerful coordination and
collaboration among themselves in wearing out their assigned responsibilities and operations.
How the event is organized - These mega occasions are organised with involvement
of numerous distinct representatives as organisers and control officials. For instance, it consists
of massive staff for wearing out those occasions with precise and precise responsibilities to be
performed (Wang and et, al., 2020).
Place of event in society: These events are generally organised at huge grounds or places
with sufficient capacity of people as well as space for various operations and activities.
Hallmark Events
These events are described as social and cultural events related to the culture of the
geographic location. These events are, for example, embedded in a particular place or culture in
society. The identity of these events is directly related to the place where they are held and
organized to promote and promote the culture of that particular economy (Wise and Harris,
2019). In addition, people from different countries participate, so it is easy to increase the
number of tourists from those countries. These events are often described as recurring events that
repeat multiple times over a defined, fixed duration. For example; Tour de France, Edinburgh
Festival, La Tomatina, etc., which repeats every year.
Structure - Hallmark events are structured as per purpose and occasion of particular
event in society considerately of assorted factors and aspects. It is comprised of
individuals from a selected culture engaged in polishing off these practices and activities so as to
push their culture further as promote their culture among people from alternative countries (Wise
and Harris, 2019).

How the event is organized - It is organised with diverse representatives engaged
in sporting out those practices and sports of identical tradition and geographical locations.
Furthermore, those activities are organised with non-income motive as it's far primarily based
upon selling tradition and attract tourists from all over the globe.
Place of event in society: These events are organised within host country with people from the
same culture.
Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes
Factors Influencing events industry on Local Level
Transportation- Transportation facilities are essential in order to organise an event so
that it can easily be accessible for the people which are interested in attending these events as an
participant as well as spectators who can enjoy these events and learn various cultures. Locations
which fails the criteria of inefficient transportation or which are not easily accessible are
avoided or do not considered while choosing locations. In addition to
that, top transportation offerings facilitates more in better quantity of crowd collaborating in
these kind of events. Furthermore, loss of good transportation regularly results in less crowd
attention or participation of participants in the organised event.
Weather Conditions – Weather of geographic place is an other main aspect that can
result in influencing the activities in a particular event. For instance, severe climate situations of
a place outcomes in being a cause of the prevention of the attention of people of
that specific area so that is is important to take into consideration for establishing a event.
Moreover, humans regularly select activities in place with appropriate climate situations so one
can have a suitable environment in order to enjoy the activities which are taken place in a event.
Furthermore, activities which are taken place in the places with severe weather conditions can
result in less individuals and spectators becoming a member of that specific event. Therefore,
it performs a primary function in attention of area for undertaking and establishing event (Wong
and et, al., 2021).

Factors influencing events industry on Global Level
Sponsorships for fuelling up these events – With a view point of promoting sports and
its activities which are important for an organisation, agency, sponsorships
for those international is majorly considered which enables in growing recognition of a particular
event among the human beings engaged in those social activities (Wood, 2020). Furthermore, it
contributes heavily or majorly in
in elevating finances for establishing activities for wearing out diverse operations and sports.
It results in useful for each enterprise proprietors in addition to organisers and workers
of activities because it contributes values for them altogether. Because of that sponsorship
element has additionally ended in influencing activities of enterprise with elevating and
allocation of enough quantity of finances.
Increasing income of people - With the rise in income of people, it results in increasing
pocket allowance and affordability. For instance, it allows people to spend more on their
personal expenses as being a part of these global events as a participant or spectator. In order to
generate higher profits as well as contributing towards society with enhanced social engagement,
there have been a rise of global events. Referring to political perspective, it facilitates in
economic development of nation with increasing tourism culture as well as global events being
organised in different economic nations. Furthermore, with increasing income of people,
participation of people in these global events has been increasing.
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society
The events industry is a huge industry with many different types of factors and aspects
influencing it. These factors facilitate, for example, the development and determination of the
event's organizational structure at the local and global level. These factors and forces depend on
the defined specific geographic location where a particular event is held. Additionally, effective
event management practices are included for effective delivery of community events.
Furthermore, it becomes easier to strengthen the social commitment of people from different

economies or from the same economy. As a result, it provides a suitable platform for people in
society to interact with each other and develop effective coordination and cooperation.
Using critical evaluation techniques show the key factors that have influenced and shaped the
events industry and the role they play in society
Different types of promotional practices which are done by the organizers and
management helps in spreading the awareness related to the particular event among people in
society. Because of this there is an increase in people's participation in these global events which
are held by the organisers (López-Carril and et, al., 2020). Another main factor of which plays an
important role is cost reduction which is kept in mind by the organisers in order to get maximum
or return on their global event investment. In addition, the primary purpose of organizing these
cultural events is to provide several belief or values and earn profit for their efforts and
investments. Also it facilitates in increasing tourism to the place, which contributes to the
economic development of the host country where the event is fixed to took place.
Critically evaluate the specific management strategies used within the events industry to deliver
responsible events and how these have recently developed; show these across a range of
actual global events
The above strategies play an important role in ensuring the success of the global event. It
facilitate the implementation of activities and practices for a successful event, taking those
considerations into account so they can get the desired outcome from the particular event. For
example, all of these strategies are designed to improve the overall planning and execution of
operations and activities required to deliver that particular event. Also in addition to get the most
out of it, it makes it easy to attract the target audience to organized events with the maximum
number of people (Shoffner and Koo, 2020). All these positive initiatives therefore lead to the
efficient organization and execution of global events.

Produce an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate.
Global events are the events which are not organised on a regular basis. These events
needs a huge capital to be invested in them, need the investors who can afford the huge amount,
and with that the organisers of the event can afford to book the venue and other activities that
needs to be done. It includes several kinds of sports which are related to education, indoor
games, outdoor games, athletics and swimming etc. Most of the population is interested in
participating in the Olympics due to their level of proportioning and advertisement.
Values – Value of winter Olympic in Australia was ethical due to it is not a event which
occurs or take place on a regular basis and happens very less. Thus it holds a very crucial value
in the hearts of the general public as well as the hosting country and the investors as well. Their
are several essential parts which elaborates the aim and the target of winter Olympics such as
excellence, courage, respect , friendship and equality (Studer and et, al., 2020).
Legacy - Legacy a event is a positive and negative, planned or unplanned , fixed or
moveable structures are designed for long term effects . Legacy of winter Olympic game
includes a long term benefits in various terms like tourism sector and nature, infrastructure of
the country. Every addition of this event gives and provides the essential legacies that are needed
to be followed and helps and promote the Olympic value of the Olympic in the whole world.
Legacy is cultural activity which includes to aware the public and the youth of the country that
what are its cultural values and what are the values that people of the country holds dearly. In
this it can be included that the legacy was made by the players of the Olympics who have played
well and made records in the Olympics and gained name and wealth in that area and have
specialised and make it their aim and they have ga8ined perfection in their field. Therefore the
legacy that was made by the previous players.
Impact - Impact is a permanent effect which was beard by the countries who are
organising the winter Olympics like in the case of this winter Olympics was organised by
Innsbruck, Australia, it gave them the benefit of media coverage and financial resources like due
to Olympics the country can earn a recognition for itself, if it is not that famous around the globe
(Susanto, 2021). The country can take attention and it results in enhancing the tourism and can
promote the local market and cultural values in all over the world. Financial resources can help

enhancing the infrastructure and the facilities that the country can provide to its visitor's that can
further enhance the economy and the tourism sector as well. The great facility that a country can
probably can provide to its visitor's then the visitor can reconsider planning their trip to the
country which is Australia. Thus these are the impacts that a country can majorly bear in the
terms of growth.
Review management strategies used to support responsible event development, across a range of
global events.
In order to make sure that the event is going to be a successful event there are several
strategies that can majorly effect its level of success and afterwards the reach of the event to the
public who is interested and who is not. For example, these factors can facilitate the segment of
complex practices and activities. And there are several strategies that can effect the success of
the event as well as can be implemented as detailed further.
 Budget – In organising the event the financial resource and the budget plays a huge and
very important role. Without including or considering the budget and the financial
resources it can be hard to organise the event on a high level because that money is
invested by the sponsors and the organisers of the event. If there is no effective planning
that how and in what activities the money is going to be invested, because through that
investment they need to earn profit from that. Every investor and sponsor invests with
the only target to earn profit from that ( Taskar and Paradkar, 2020).
 Team building – This aspect is another major strategy to be implemented in the
workplace of organising a global level event. For example, in a global event which
happens on a large scale and require a huge number of people in carrying out various
kinds of activities. Team building can ease the pressure that can probably made on the
team members by other teams playing in the event. Team can also increase the efficiency
of the team members because they can increase their level of efficiency by doing regular
practise and keep motivating each other.
 Venue – Venue is determined as a specific and a non moveable factor which have a
very critical role in organising the event and it also includes a major factor which is
essential from the perspective of the general public and reachability which is a essential

part from the point of view of organising the event. It is critical factor because if it is not
decided then the event cant take place because it is one of the few several first steps.
 Date – This factor is a very major part of a successful event. For example events
organised and conducted on the weekends have a greater chances of having more
audience and greater amount of people that can attend the event because of the fact that
who are employed and earn the living for them and for their loved ones. They have a
holiday from their offices and they can probably spent that time with their families and
friends and due to that their are more chances of having more audience as compare to the
week days.
 Sponsor – Sponsors are the primary factors of the events because without them it is
impossible to organise the major event as this winter Olympic. The sponsor will invest
in the event which is not bearable for a single person and for some investors. A huge
amount like organising for winter Olympic, it cant be beard by some several people
investing in it. This event needs the investors who can afford to bear the amount. By this
investment they have a sole target of earning the profit out of it.
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now
and into the future
Global events are big and reach out to the people all over the world. For example, global
events have a significant impact on the host country as they offer multiple opportunities to
promote the culture and the cultural practices of regulated countries within their economic and
borders. In addition, this particular event has great participation of people from different
countries, which also contributes to the financial support of the country. Therefore, you can
easily improve the engagement of people in different geographical locations through one
platform or venue (Séraphin and Nolan, 2018).
CONCLUSION
From the above evaluation report, we can conclude that the organization and operation of
an event is a broad concept consisting of various factors and forces that influence it. For
example, the main findings of this report include different types of events and their structure and

organization. Also included are the macro-environment impacts values and legacies of global
events, and strategies to support the development of global events. In addition, various strategies
are developed to maximize participation from inside and outside the host country and make the
global event a success.

REFERENCES
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