Analysis of Global Events: Micro Environment Impacts on Business

This report provides a comprehensive analysis of the micro-environmental factors influencing global events, focusing on both positive and negative impacts. It examines how political, economic, and social factors affect event planning and execution, using Excel Enterprise as a case study. The report delves into the importance of analyzing government regulations, taxation policies, inflation rates, consumer income, and cultural values. It also highlights the role of digital technologies and provides a SWOT analysis of the London Olympics 2012, emphasizing strengths, weaknesses, opportunities, and threats. Recommendations include the need for flexible working environments and effective strategies for event development, concluding with the importance of environmental analysis for long-term business growth in the event industry. The report emphasizes the significance of proper planning, strategic development, and adapting to the changing environment for maximizing profitability and success in the global events market. Furthermore, the report highlights the importance of organizational behavior and the impact of both internal and external environments on the overall success of an event.

GLOBAL EVENTS

P5 Positive and negative impacts micro environment has on
global events.
 When a company going to organize their business at global level.
Company needs to know that business has both positive and negative impacts
over the working of the organization.
 Pestle framework
 Political
 Excel enterprise needs to analyze government roles and regulation of
the territory where they are going to operate. Taxation policy of the territory
on events helps company to set budget for their business. Political factors are
in favor of an event then it plays a positive impact and when not in favor then
it puts an negative impact.

Macro environment of business plays an important role in decision making
of an organization. Business needs to develop plans according to the
territory where they are going to organize their event.
Decision are made on the basis of rules and regulations and prevailing in
the economy. Changing environment can effect the organizational of
event. Organizations behavior like culture of their employees as they are
not able to work effectively in that environment, employees need to
become flexible to work in a changing environment.
Influence on decision makingInfluence on decision making

 Company needs to analyze the inflation rate, economic growth rate, income
of the consumers. Income is analyzed to know if the individuals of the
territories are able to buy the tickets of event. Economic factors is analyzed to
know the interest rates prevailing in market of a territory.
 Social
 Excel needs to analyze the social factors to know the culture and values of
people of a territory(Panitz and Glueckler, 2017.) . This analysis is required to
prepare the strategies for the business that did;not effect the values and feeling
of people in a territory.

 Impact of digital technologies
 Event management companies are increasing day by day. Due to increase
in use of social media companies can market their facilities over their
easily(Banerji, Bhushan and Jull, 2019.) . Due to increase in online platforms
an individual is able to books tickets online. Digitization helps companies to
share information about their events and helps them to engage large number of
customers.

Excel is going to organize a music concert in a territory they have to
analyze the laws and rules prevailing in territory where they are going to
organize their event. They have to analyze the abilities of their workers to
know that they are able to perform in the environment.
Suitable Examples

Global event industry is developing day by day. Excel organization works
on different countries organizes events in different territories.
The environment like political influence and culture values, weather
and climate, economy, living standard plays an important role in
success of an event because they have to analyze the effectiveness
of their events to adapt changing environment. The environment helps
them to take serious decision for success of their events.
Organizational behavior like workers require for events,
unemployment rate , standard of living people.
Macro Environment factors on
Global industries

Events company needs to analyze environment and work according to
requirement of the environment and people of the territory where they are
going to organize their event. Make their working flexible so that they are
able to work in a changing environment. Excel is going to organize the
music concert then they have to analyse the influence of people on the
concert. Company needs to develop an effective strategies for
development of their event. Proper planning and strategies helps business
maximize their profit.
Recommendation and solution for
improvements

P6 SWOT analysis for a specific event
 SWOT analysis of London Olympics 2012 . Olympics is one of the
biggest events all over the world and business needs to analyze those events to
know their effeciency to attract people.
 Strength
 Olympic is one of biggest events all over the world. Each and every
person knows about the event. Due to legacy and sustainability of Olympic
games they are able to attract people. Different types of games are played in
the event. Event is able to engage large number of customers with their
facilities. Many countries participated in this event and engage viewers if
different states. Olympics helps to increase income of a small business.
Provide employment opportunities to local people. Sponsorship from big
brands all over the world. Such type of big event helps country to increase
flow of money in their territory.


 Opportunities
 Olympics is one of the biggest sports event all over
the world and different type of sports are played in such
events(Mishev, Poluianov and Usoskin, 2017.) . Event
have an opportunity to engage many more different type
of sports with them different activities like dance,
singing. Opportunity to innovate team games in a
handicap category.

Excel enterprise is going to organize Olympics games. They have
use SWOT tools for success of their event. They need to analyse
the strength, weakness, opportunities, threats for their event. Need
to know the places where they are going to organize event,
analysis of competitors in market, people attraction towards their
event.
SWOT analysis tools

Company needs to analyze the preference of people of the area where
they are going to organize event. The rules and regulations prevailing in
territory. Income level of people of the places are require for profitability
of an event. Company needs to know the place is applicable to organize
such big event.
Criteria for successful planning

Internal environment like workers or employees are required for organize
an event. If workers are not able to work effectively and accordingly in
changing environment. They are not able adapt culture of the company
then it effects the overall success of an event. External event like rules and
regulation by government are strict on the organizing an event then it
becomes a problem for company in the territory. Environment is not
suitable to internal working of business then it effects the working of event.
Impact of both internal and
external environment

CONCLUSION
 The report helps to suggest different methods that helps in
development of the event industry. Event industries plays an
important role in development of the business globally. Event
industries helps in development of economy of the territory.
Helps to motivate people with cultural events and use of digital
platforms help business to grow at a large scale. Event companies
needs to analyze the environment of territory to develop at large
scale. Event industries needs to prepare management strategies
for development of their company.
