Analyzing the Macro Environment's Impact on Global Events Industry

This report provides a comprehensive analysis of the global events industry, focusing on the significant impact of the macro environment. It delves into various factors such as political stability, economic conditions (GDP, purchasing power), social values, legal regulations, and environmental considerations, exploring both positive and negative influences. The report examines how these factors shape decision-making and organizational behavior within event companies, particularly in the context of sports events. A key component of the report is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, designed to evaluate specific events and assess successful planning strategies. Furthermore, the report offers recommendations to improve event planning, emphasizing the importance of skilled personnel and effective task management to achieve positive outcomes. The conclusion summarizes the importance of management practices like training, development, and performance management to enhance the event industry and maximize revenue potential. The report references several academic sources to support its findings.

Global Events

Table of Content
• Introduction.
• Positive and negative impact the macro environment has on the global events industry.
• Conduct SWOT analysis for specific events to examine and assess the successful
planning for events.
• Conclusion.
• References.

Global events refers to that type of events which is based on international communications
for connecting the several brand and people by using the effective power by using the live
events. This require the high investments within the events that can majorly impact the
population and built environment. This report includes the positive and negative impact of
the macro environment on the global events. Further it involves the SWOT analysis to
examine the appropriate events so that it can be done successfully.
Introduction

Positive and negative impact the macro environment has on the
global events industry.
The macro environment refers to the integration of the several factors which are political, social,
technological, economic, environment etc. that can majorly impact the several industry. It can be shown
below:
Political factor- This factor includes the government stability, tax policies etc. that was followed within
the country. For global events it is very necessary to examine the political factor of the country in which
event is to be organized because so it gives successful results and also helps the manager to take effective
decision related to successful events. This factor majorly impact the global industry industry in two ways.
For example- In positive way The global event can be done within London where political consideration is
very stable and supporting towards the sport event due to which manager can handle it very successfully
and take decision effectively.

Cont..
Economical factor- This aspect is related to the GDP rate, purchasing power of customers etc. On the
basis of Global events this factor impact in positive and negative ways. For instance-The event can be done
within London, the positive impact of the event industry is the it will helpful to improve the economic of
the country by offering the job to many required person. It will negatively impact because these events can
offer the jobs only for short period of time and also it includes high investment that is majorly a large
negative factor because of this Pandemic attack.
Social factor- It includes the perception, values, attitude etc. of a person within the society. In this
organiser of global event can examine the several aspects of the society so that it can be done effective as
per the social values. It will positively impact the events industry. This helps in taking the decisions
effectively and it will also beneficial for smooth organization behavior At the same time it negatively
impact the global events industry at the time of decision making because in this they can take decisions as
per the social values and norms so that it will become successful.

Cont..
Legal factor- This aspect is related to the laws and regulations that is beneficial for the customers and
employees so that task can be done effectively and successfully. For example- Global Events industry
can follow the rules and regulations related to their workers so that they can effectively work and take
decisions effectively related to managing the event effectively so that organisation behaviour is to be
managed effectively. Further it will negatively affect the event industry because following all the rules
and regulations industry needs to includes major cost related to employees benefits which impact the
organisation cost and its decision making related to further investment.
Environmental factor- Global event related to sport event in which several activities are to be included
in which organizer can focus on reducing the noise pollution due to which they can face the issue
related to decision making. But effective decision making helps the companies to managing the work
effectively by the employees that gives successful results to company. It will also positively impact the
goodwill of the global event company.

Cont..
Evaluate macro environment which influence global events industry
From the above analysis it is to be analysed that the macro environment is very effective for the global
event industry that can effectively influence the decision making and organisation behaviour of the event
companies. For instance- the global event is based on Sport events in which these factors such as political,
economic, social, technological, legal and environment are majorly affect the events organisation in
positive and negative ways. In political factor,if government cannot support the events than it will majorly
affect the decision making and setting organisational behaviour effectively. In this if country can charge the
high expenses for events than they cannot offer the employment opportunities to the people effectively and
due to this managing the events is very complicated.

Conduct SWOT analysis for specific events to examine and
assess the successful planning for events.
It is very essential to analyse the Sport event strength and weaknesses so that high results can be enjoyed.
In this SWOT analysis is the best that can reflected below:
Strength Weaknesses
The major strength of this event is to attracts
the large number of candidates who are
highly focused on their health and major
interest on sports. The major strength is that
festivals can offers the right to communities to
celebrate the festivals related to culture which
is based on sports.
The major weaknesses that a sport event can
face is the high competition within market and
fluctuations in the rules and regulations of
government that will impact the sustainability of
event for longer term.
Opportunities Threats
The major opportunity for Sports event is that
the use of high technology and the high
interest of people to enjoy their leisure time
by participating within the sport event to feel
active.
Major threat for sports event is the high
probability of frauds related to sports events
related to the results announcement affect the
brand image of the companies.

Recommendations to improve
Highly focused on skills- In this event planner is majorly focus on the persons who are
beneficial for accomplishing the task in effective and efficient manner. In this they can
focus on recruiting the highly experienced candidates who can take decision effectively
and organisation decorum is to be maintained. In this manager can allot the task to their
employees as per their skills so that successful results can be enjoyed.
Managing task effectively- In this manager of Event is high focus on adopting the
friendly environment within the company so that task can be done accordingly without
any wastage. It can gain the high success for the organisation.
Continue….

From above report of Global Event is come up with describe about factor which can play
different impact and having various types of event in terms of corporate, sports and
fashion related to better attain outcomes. By discussing management practises which
helps to expand the event industry for further positive outcomes by human resource
are reliable better handling process of management activities like training and
development, performance management and other process for accomplish systematic
acquire positive results in perspective of revenue.
Conclusion

Akkerman and et. al, 2019. Surveillance of adverse events in the treatment of drug-resistant
tuberculosis: A global feasibility study. International Journal of Infectious Diseases.
83. pp.72-76.
Boulos, M.N.K. and Geraghty, E.M., 2020. Geographical tracking and mapping of
coronavirus disease COVID-19/severe acute respiratory syndrome coronavirus 2
(SARS-CoV-2) epidemic and associated events around the world: how 21st century
GIS technologies are supporting the global fight against outbreaks and epidemics.
Brunt, P., Horner, S. and Semley, N., 2017. Research methods in tourism, hospitality and
events management. Sage.
Gu and et. al, 2019. On-line regeneration of electrochemical biosensor for in vivo repetitive
measurements of striatum Cu2+ under global cerebral ischemia/reperfusion events.
References

Brychkov, D. and Domegan, C., 2017. Social marketing and systems science: past, present
and future. Journal of Social Marketing.
Duffett, R.G., 2017. Influence of social media marketing communications on young
consumers’ attitudes. Young Consumers.
References