Global Events and External Environment: Presentation Analysis

This presentation examines the critical aspects of event planning, emphasizing its role in enhancing awareness and managing various functions within a business context. The analysis centers on the London Excel Exhibition Centre, delving into how the external environment influences decision-making and behavior. It meticulously explores the positive and negative impacts of political, economic, social, technological, legal, and environmental factors on event planning. Furthermore, the presentation incorporates a comprehensive SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats associated with event management, culminating in a conclusion that highlights the importance of analyzing both internal and external factors for successful event planning and brand image management. The presentation includes references from various academic sources on cross-cultural management and global business environments.

Presentation on Global Events
(Lo3 & LO4)

Introduction
Event planning is crucial for firm that leads to increase within
awareness among people as well as manage different
functions. Events refer to ways by which ideas can be shared
for completion for conducting peculiar tasks and managing
overall performance. The presentation is based on London
Excel Exhibition Centre and covers influence of external
environment that affects behavior and decision making.
Further, it covers necessary criteria associated with planning
of peculiar activities by carrying out internal analysis.

Affirmative and pessimistic influence of macro
environments in decision making
Political factor:
Positive impacts: The government of different countries has allowed London Excel
Exhibition Centre to carry out events and create awareness among people with respect to
peculiar aspects.
Negative impacts: By analysis of present situation any kind of events are not conducted
in any part of the world so that social distancing can be maintained.

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Economical factor:
Positive impacts: Excel Exhibition is taking edge from
factors like budget associated with organising event along
with rendering financial resources that are utilised by
members for development of events in effective manner.
Negative impacts: Continuously changes in inflation rate
in different country can create concern for event organiser
because it affects the budget and decision negatively.

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Social factor:
Positive impacts: When Excel Exhibition is liable for taking contracts by conducting event
across distinct country along with managing event by carrying out it with respective values.
Negative impacts: In case organisation cannot acknowledge values and culture of distinct
person then this will create negative impact on decision making.
Technological factor:
Positive impacts: Within altering environment, organisation opts for new technologies while
carrying event as well as makes people aware about decision making
Negative impacts: If firm is not able to bring innovation or make use of new procedures for
creating awareness then it will be critical for them to target audiences due to lack of audiences.

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Legal and Environmental factor:
Positive impacts: While hosting different events,
firm have to opt for distinct regulations that are
crucial and will lead to amplify performance.
Negative impacts: In case regulations are not
appropriately followed then this will have adverse
impact on the environment by creation of noise
pollution, wastage, etc.

SWOT Analysis
Strengths Weaknesses
 Building extensive awareness among the
people regarding the changing environment.
 Development of the interest of the participants
along with the audience.
 Mobile events move in between the
destinations to gain higher reach among the
people.
 Development of extensive brand image leading
to the increment in revenues as well as profits.
 The ineffective and insufficient
infrastructural facilities act as hurdle in
the way of paving success for the event.
 The size of country is another weakness.
 The alterations of political and economic
factors.
 The alterations in consumer interests acts
as yet another weakness.

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Opportunities Threats
 The occurrence of event leads to growth and
development of tourism sector.
 It leads to the development of employment
opportunities in the nation.
 It provides employees with the opportunity
to showcase their creativity.
 The occurrence of natural disasters is one of
the biggest threats.
 The constant alterations of the values and
cultures is yet another threat.
 The cost of event is another risk for the
entity.

Conclusion
From above presentation, this can be concluded that global business environment
there exist ample of factors that takes place while delivering their operating
business as well as manage tasks.
For organization, it is crucial for them to analyze a factor that creates affirmative
and pessimistic influences.
Furthermore, successful planning for event needs to analyze different internal
factors that are liable for supporting peculiar events as well as manage brand
image.

References
 French, R., 2015. Cross-cultural management in work organisations. Kogan Page
Publishers.
 Gehrke, B. and Claes, M. T. eds., 2014. Global leadership practices: A cross-cultural
management perspective. Macmillan International Higher Education.
 Johnson, J. L. and Cullen, J. B., 2017. Trust in cross‐cultural relationships. The
Blackwell Handbook of Cross‐Cultural Management, pp.335-360.
 Moore, F., 2015. An unsuitable job for a woman: a ‘native category’approach to
gender, diversity and cross-cultural management. The International Journal of Human
Resource Management. 26(2). pp.216-230.
Patel, T., 2013. Cross-cultural Management: A transactional approach. Routledge.
Thomas, D. C. and Peterson, M. F., 2016. Cross-cultural management: Essential
concepts. Sage Publications.
Thomas, D. C., 2015. Cultural intelligence. Wiley Encyclopedia of Management, pp.1-
3.

References
Tran, B., 2016. Communication (intercultural and multicultural) at play for cross
cultural management within multinational corporations (MNCs). In Handbook of
research on impacts of international business and political affairs on the global
economy (pp. 62-92). IGI Global.
Serfointein, E. and Govender, K. K., 2020. Stakeholders’ views regarding macro-
environment impacts on commercial flight operations in South Africa. Journal of
Transport and Supply Chain Management. 14. p.11.
Wu, F., 2020. Stock market integration in East and Southeast Asia: The role of global
factors. International Review of Financial Analysis. 67. p.101416.