Commonwealth Games: Industry Analysis, Management Strategies

This report provides a comprehensive analysis of the global events industry, focusing on its diversity, structure, and organization, with a particular emphasis on mega-events like the Commonwealth Games. It evaluates the factors influencing the development of the event industry at both local and global levels, including market demand, economic considerations, cultural influences, and the impact of social media. The report critically examines the techniques used to influence the industry, highlighting the role of events in promoting social, economic, and cultural growth. Furthermore, it assesses the value, impacts, and legacy of global events within their operating environments, discussing management strategies for responsible event development and evaluating the impact of these events on various levels of the environment, including strategies for improvement. The report concludes by emphasizing the significant role global events play in economic development and cultural promotion.

Global Events

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Evaluation of the diversity of global events industry, its structure and organisation along with
its types :-....................................................................................................................................3
Factors that influenced that developed of event industry on both local and global level...........5
Evaluation of the key factors that have influenced the development, structure and role of the
events ..........................................................................................................................................6
Critical evaluation techniques and factors that influenced the industry and the role they play in
society.........................................................................................................................................6
Evaluation that shows the value, impacts and legacy of a range of global events together with
the environment in which they operate.......................................................................................7
Discussing the management strategies used to support responsible event development............8
Critical evaluation of specific management strategies across range of global events................9
Critical evaluation of the impact of global events on various levels of environment and
evaluation of responsible event improvement strategies............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The global events may be defined as those events which are of limited duration and have
a global reach. These events directly impact on the economy of the country. In order to organize
a global event, different types of aspects have to be taken into consideration by the organisation
(Blood and et. al., 2019). The main purpose of developing these events is to attract more and
more audience all across the globe. Cricket world cup, Olympics, FIFA, Common wealth games
and many more are some of the example of the global events. The following report is based on
Common Wealth Games which was held in India in 2010. This global event contributes lots of in
the economical development of the country. Different types of opportunities has been developed
for the public and for the sports person by these global events. These events plays a very
important role in developing economic development of the country as these events carry image
of the nation and develop growth aspects of the economy. The following report is going to
discussed about the diversity of the global events industry with its structure and types of events
with in the society. This report also explain the different factor which influence the local as well
as global event. Afterwords this report produce an evaluation which shows the impact of global
events within the environment in which operate. In the end a discussion has been done on the
specific management strategies to develop this event.
TASK
Evaluation of the diversity of global events industry, its structure and organisation along
with its types :-
There are various types of global events and these events is being considered as an most
growing industry in the competitive market. These global events comprises of diversifying range
of events that are executed into the local as well as global market. Different types of events with
its structure has been discussed below :-
Hall mark events: these events are those kind of events which are held either one one time or
regular basis. The main function of these Hall mark events is to develop and provide different
types of opportunities for the host country in order to secure the prominence in the market
(Mboka and et. al., 2021). Hall Mark events are helpful in making fairs, exposition, sports
events and cultural events that are basically develop at international level. With the help of these
events awareness, profitability and many more has been spread within the tourism sector. These

events basically have extensive media coverage both at national and international level and
generate social, economical and cultural benefits for the region. The most famous examples of
the Hall Mark events are Groovin' the Moo and the Australia vs England Netball Test Match.
 Structure of the events :- the structure of the events is very useful for organising and
execution of the plans. Events are basically staged and hosted by different types of event
organisations which is very useful for the success criteria of the project(Rahmani and
McNamara, 2020). Hall Mark events are basically developed by event management
firms, as they comprises of skilful and professional group of people to make on the behalf
of their clients.
 How event is organised :- These events are developed at the international level in order
to attract large amount of audience. For example like Groovin' the Moo event was
organised by Cattleyard Promotions.
 Places of these events in society :- these Hall Mark event not only contribute to the
society for their growth but also assist them in their economic development. These events
are very helpful not only in managing the process but also helpful in determining the
global culture identity in various platform.
Mega events :- these events are basically those types of events which are organised at a very
large level and attract large base of audience all across the globe. The development of these
mega events with in the nation help in their growth and development. These events provide
systematic growth to the nation. These large scale events are organized by a special authority and
comprises of large number of investor, sponsors, nations, customers and many more. These
events are organised through bidding among the various nation. Olympic Games, Common
Wealth Games are some of the example of the mega events.
 Structure :-these events are basically organised at the international level and these
events are totally related to the event industries supplier. With the use of these events
large and very complex industry have been make which give led to wide range of
supplier(Shaldybin and Kondrashova, 2019). This is used to make strong integral part of
the industry.
 How these events are organised :- mega events are organised through competitive
bidding among the different nations and these events are basically organised by event
industry. For example like Common Wealth Games which is organised by India in 2010.

 Place of event in society :- the mega event which are developed by event industry,
contributes to the development and growth of the society. Along with this , these events
also help in promoting the diversifying or different culture among the nation as this bring
different culture at single platform.
Factors that influenced that developed of event industry on both local and global level
Different types of events has been organised by the countries in a very proper manner
which assist them in their overall growth and development. These global as well as local events
are highly influenced by the different factor which are present in front of them (Bartholy and
Pongrácz, 2019). These factors also affect the social, economical, technological, environmental
and employment growth of the host as well as other country. Factors that influenced the
development of the event industry has been discussed below :-
 Market demand :- this is being considered as one of the most important factor which
directly impact on the event industry at the local as well as global level. High amount of
market demand has been gained by the nation who is hosting the hall mark events or
mega events. This help in developing a good knowledge and directly impact on the local
as well as specific audience. In addition to this, these events also impact on the global
level. If the events are organised in a proper manner then demand has been created within
the nation at a very higher level.
 Economic factors :- this factor also affect directly on the different global event industry.
Different factors like travelling cost, international level team and better audience to make
travel good comprise of huge amount of cost which affect the local as well as global level
events. On the other hand, international market is also affected by the economic factor,
by increases the number of participation of different nation in order to reach to the
different audience. Not only the decision of the event organisation has been influenced
but also make a huge impact on the society (Dentale and et. al., 2020).
 Cultural factors :- this also being considered as the most important factor which has a
huge impact on the event industry at the local as well as the international level. The
organiser of the mega events work in a very effective manner and also manage the
impact of growth through the audiences and different culture factors. The culture events
are used to make the effective audience and effective culture within the nation which

impact directly on the international level. A huge impact has been seen all across the
globe by different work culture.
 Social media impact: it has been observed that the use of the social media platform has
been increases nowadays and these platform plays a very important role in achieving a
successful position in the market(Montiel-González and et. al., 2021). The use of social
media platform, help the event organisation in spreading and developing information all
over the globe and along with this, this also help in attracting the more audience. A strong
impact has been paid by the these media platform at the global level.
Evaluation of the key factors that have influenced the development, structure and role of
the events
Different types of events has been organised at the international level which not only help
in promoting the culture but also help in growth and development of the economy. In addition to
this, these events also influence the large amount of audience and also affect the tourism industry
in a very immense manner. From the above discussion it has been observed that there are
different types of events and all these event organisation use different structure and place with in
the nation. The structure of the management companies are used in the Hall Mark events which
are work in promoting the event in various platform and structure of supplier industry are used
in the Mega events like Common wealth games in India. This structure play a very significant
role, as this help the event organisation to work in a very effective manner and mange the growth
and development at the global level. In addition to this, the events which are developed in the
society are basically used to major the events that are take place in the community in which the
event is hosting in order to generate the interest. Generally a concerned has been developed by
these events with wide impact of events.
Critical evaluation techniques and factors that influenced the industry and the role they
play in society
The number of global events can be organised in order to gain and fetch the attraction of
the large number of customers lying from the various factors. Further, such kind of scenarios
makes a major impact on the economy on the global level with respect to its further development
and growth(Picotti and et. al., 2019). Moreover, there lies the number of events by which with
the use of several techniques some crucial factors can be influenced such as the social, technical,
economical, etc. Each such measures play a very crucial role for the effective growth of the

social group while promoting the destinations and culture. Furthermore, for ensuring the growth
rate of the company the said mentioned aspects are required to be taken into consideration by the
company for its effective existence in the market.
Evaluation that shows the value, impacts and legacy of a range of global events together with the
environment in which they operate
At the global level stages the entire value and impact of these international events are
considered. Different types of factors are comprises in this which assist in organising these
international events in a proper manner. These events operate in different environment in order
to make their own value, impact and legacy. The impact, values and legacy of these
international has been discussed below :-
Mega events :-
Mega events are basically organised on a very large scale and these events manage the
growth of the organisations in order to promote the effective growth and development of the
nation. Global events work all across the globe and these global events are associated with each
other in order to work and manage the impact in size, media and different industries(Silva and et.
al., 2021). The Common wealth games of 2010 which was organised in India is being
considered as a successful mega event. This event are organised in such a manner which attract
the large number of audience.
Value :- increasing the profit, investment for a long period of time, generating
enthusiasm within the society and many more are some of the values of the organising the mega
event. The some of the value which are associated with the common wealth game in India are
humanity, equality and destiny. The organised of this mega event embrace all the athletes,
citizens and communities and along with this they promote the fairness and non discrimination.
Impact :- the mega events which are organised within the nation is totally associated to
the high efficiency of work and make both positive and negative impact. The positive impact of
the Common Wealth Games in India is result in an over all economic impact of $ 4,940 million
on Indian GDP and generate employment opportunity around 24.7 Lakhs.
Legacy :- the legacy of these events is totally related to work in a very effective manner
and manage the position of the event in order to provide a systematic growth of the nation. This

assist in analysing the worth and managing the perspective of different types of the mega events
at the internation level.
Discussing the management strategies used to support responsible event development.
The management strategies may be defined as those effective planning which help the
firm in defining and setting up the goals. These strategies nor only help the organisation in
improving their performance but also help in promoting the productivity within the organisation.
These management strategies allow the firm to be highly creative for a long period and help them
in setting up the effective marketing budget. In addition to this, these strategies also help the firm
in planning the nature of goods and services in order to attract more and more customers. This
result in growth, development and expansion of the organisational operations. It has been
observed that, the global events are organised at a very large scale and along with this, this
consist of immense number of audience from all across the world. To ensure the success of the
global events, it is very important for the global event industry is to generate an effective
structure in order to set management strategies. Different types of strategies which support the
organisational development has been discussed below :-
Analysing economic impact :-
This strategy plays a very important role in effectual management within the event
industry. With the help of this strategy the success and growth of the global events can be
achieved as it determines its economic effects. This strategy is being considered as the most
valuable technique for this industry. This assist in understanding the required changes in a very
effective manner which effect the whole event economically such as urgent need of fund in order
to conduct the event in effective manner. In addition to this, with the help of this strategy the
organiser of the event get the crucial detail which are linked to the events like return on the
capital which is invested and how to use the capital(Chen, 2021).
Role of government :-
In order to organised a successful event with in the nation then it is very important for the
event industry to get the permission form the higher or legal authorities of the country. The role
of the government affect majorly to the global event like social, cultural, sporting and many
more. The government who is ruling the country put all their efforts in order to the success of the
entire event and also make sure that event organiser don't get the lose. So it is very essential to
have a help of the government.

Community perception :-
The various strategies which are used by the event industry permits them in doing the
effective surveys of the society and also allow them to evaluate all the understanding which is
related to the global event. In addition to this, this make the organiser capable to understand the
whole aid of the society which help in conducting the event in a very prosperous manner. For
example like Common Wealth Games in India, which done a survey in order to get the
information about how the society feel about the event which is being conducted.
Critical evaluation of specific management strategies across range of global events.
The management strategies plays a very important role for the firm as it help them in
setting up their goals and objectives in a very effective structure way. These strategies assist the
host of the event by offering assistance to them which make sure that that all the functioning
which is related to the is done in efficient as well as effectual manner (Deluermoz, 2019).
Different types of strategies can be used by the event organiser which help in the success of their
international events. Strategy like community position help the event industry in order to gain the
supporting knowledge related to nation in which the event is going to host and about the success
of the event. In addition to this, strategies like economic effect help the organiser in getting
information about the role of authorities in which the event is hosting and role of capital in the
event. With the help of these strategies, the organiser of the event are capable to make sure that
the event which is organised is more prosperous and lead to development.
Critical evaluation of the impact of global events on various levels of environment and
evaluation of responsible event improvement strategies.
The global events are conducted in a very large scale at the international platform. These
events attract more and more people from local as well as global market. An essential impact has
been seen on the people's point of view from the hall mark and mega events on the bases of their
culture. In addition to this, the participants and the society in which the event is going to be
conducted is effected by cultural and social factors. Intercultural communication among the
people of the nation is assist by global events (Chao and et. al., 2020). The organiser of the
event utilized different types of strategies in order to understand the point of view of the people,
in which the event is conducted and these strategies also help them in understanding the role of

funding and role higher authorities of the host nation in the event. So it is very important for the
event industry to paid focus on these elements in order to overcome from the impact on the
functioning.
CONCLUSION
From the above report it has been concluded that, the events which are hosted at the
international level assist the nation in which the event is going to conducted. The organiser make
sure that the event achieve high level of economic success and have optimistic effect on the
society. These events attract more and more people towards the host nation in order support it
economically. This report concluded the different types of events like hall mark event and mega
events with proper example and knowledge regarding their structure which help in operate. This
report also concluded the brief understanding in regarding to the demand of market and
economic elements with culture.

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