Global Events: Macro Environmental Factors, Impacts, and Planning

This presentation provides a comprehensive overview of global events, exploring their positive and negative impacts on various external factors. It evaluates macro environmental factors such as political, tourism, legal, and environmental aspects, using the 1995 Rugby World Cup in South Africa as a case study. The presentation includes recommendations for improvements in event planning, emphasizing the importance of pre-established schedules and adherence to legal regulations. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats associated with global events, focusing on factors like sportsmanship, sponsorship, and potential for professionalism. Furthermore, it highlights criteria essential for successful event planning, including proper analysis of economic, environmental, and political factors to foster development opportunities. The presentation concludes that global events contribute to economic development and decision-making, while SWOT analysis helps in achieving growth in competitive markets. Desklib provides similar solved assignments and resources for students.

Global Events

Table of content
 Introduction
 Positive and negative impact of global events
 Evaluation of macro environmental factors
 Recommendations for improvements
 SWOT analysis
 Criteria essential for successful planning of events
 Conclusion
 References

Introduction
Global events are those which are of limited duration that
could have global reach and which require significant
public investments and have impact on population and built
environment positive. While hosting an global event,
creates growth opportunities for several countries. These
global events are world cups, Olympics, expos and other
cultural fest. Within current presentation, it highlights what
positive and negative factor does global event is on external
factors.

CONTINUE

Macro environment Factors
 There are some of the global events which can
impact the economy of a host country such as
1995 Rugby World Cup, south Africa. This is
discussed below :
 Political factor : The positive impact which
global events is providing on political is that they
have true and effective relations with south
Africa government which enhance their events
and they creates positive impacts on markets
also.

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Tourism factors : One of the positive impact of global events on tourism is that it
brings of people which enhance tourism sector of a host country. On the other hand, the
negative factor is that many of the people came which results in just making ugly places.

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 Legal factor : Legal factors like global
event is providing positive and negative
impact on legal factors such as it follows
rules and regulation imposed by
government which results in making good
relations.

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 Environment factors- Rugby world cup, 1995
south Africa, creates negative impact by having
air population, water population etc. further,
positive impact will be on making use of
traditional technologies and effective tools in
South Africa.

Evaluate the macro environmental factors
 There can be various factors which could
directly impact the global event and on
their functioning at national and
international levels. There are some of the
factors which could provide positive and
negative impact on global events. By
analysing, it is said that all of these factors
could influence behavioural ad decision
making functions of organisation team.

Recommendations for Improvements
 It is important to consider all the points of internal and external factors in order to
develop growth opportunities of a economy. However, some of the issues comes
while organising an event. For that, some of the recommendation are made. It
should be recommended that events should be made at pre-establish schedule for
completion of the project. Further, event organisers should follow all the legal and
government rules and regulations in order to maintain effective functioning of the
event.

SWOT Analysis
For a growth of a global event, it is
important to conduct SWOT analysis :