Analyzing Global Events: Macro Impacts & SWOT of FIFA World Cup 2018

This presentation analyzes the positive and negative impacts of global events on the macro environment, using the FIFA World Cup 2018 as a case study. It explores the event's influence on tourism, economic growth, and infrastructural challenges. A SWOT analysis is conducted, examining the strengths, weaknesses, opportunities, and threats associated with the event, including issues like racism allegations and resource allocation. The presentation concludes that global events significantly affect the host country and emphasizes the importance of careful planning and financial management. Desklib provides access to this and other solved assignments for students.

GLOBAL EVENTS

TABLE OF CONTENTS
• INTRODUCTION
• DETERMINING THE POSITIVE AND NEGATIVE IMPACTS OF
THE GLOBAL EVENTS OVER THE MACRO ENVIRONMENT
• ANALYSING THE SUCCESS OF THE EVENT BY USING
SWOT ANALYTICAL TOOL
• CONCLUSION
• REFERENCES

INTRODUCTION
• Global events refers to those events that takes place on the global
level. These events enable the different countries in the world to
make interaction with each other.
• This PPT will describe the positive and negative impacts of the
event.
• Apart from this, the SWOT analysation will be done in terms of
making event successful.

CONTINUE
• The PPT will describe the
FIFA WORLD CUP 2018 as
an example of global event
in terms of making this
concept more clear

DETERMINING THE POSITIVE AND NEGATIVE IMPACTS
OF THE GLOBAL EVENTS OVER THE MACRO
ENVIRONMENT
• The global events are organized with the aim of increasing the
global connectivity.
• These events has been proven positive and negative for the
macro environment.
• These events lead to influence the decision-making power of the
country.

POSITIVE IMPACTS
• Tourism- This is the most important benefit that has been enjoyed
by the homeland where the world cup is organized.
• Large number of people came in order to enjoy the event. It has
been found from various studies that an average tourist spends
$130000.
• That comes from the various countries stays in the host nation.
They stay in the hotels and restaurant.

CONTINUE
• ECONOMY BOOST UP- The FIFA
WORLD CUP 2018 boost up the
Russia's economy.
• This has been found from various
source that, this event boost up the
economy by the hundreds of billions.
The economy becomes more stable.

NEGATIVE IMPACTS
• Infrastructural damage- The biggest
impact of the FIFA is that it has been
organized on that place which can
be used for the poor people of the
country.

CONTINUE
• More expenditure- In order to organize the
event, the large number of expenditure is
required.
• This expenditure has to be made before
gaining the profit therefore, the economy has
to face these expenses.

Analysing the success of the event by using SWOT
Analytical tool
• SWOT tool refers to the strength, weaknesses,
opportunities and threats. These helps in
analysing the internal and external factors that
can affect the event.