Analyzing Global Events: Macro Impacts & SWOT of FIFA World Cup 2018

This presentation analyzes the positive and negative impacts of global events on the macro environment, using the FIFA World Cup 2018 as a case study. It explores the event's influence on tourism, economic growth, and infrastructural challenges. A SWOT analysis is conducted, examining the strengths, weaknesses, opportunities, and threats associated with the event, including issues like racism allegations and resource allocation. The presentation concludes that global events significantly affect the host country and emphasizes the importance of careful planning and financial management. Desklib provides access to this and other solved assignments for students.

GLOBAL EVENTS

TABLE OF CONTENTS
• INTRODUCTION
• DETERMINING THE POSITIVE AND NEGATIVE IMPACTS OF
THE GLOBAL EVENTS OVER THE MACRO ENVIRONMENT
• ANALYSING THE SUCCESS OF THE EVENT BY USING
SWOT ANALYTICAL TOOL
• CONCLUSION
• REFERENCES

INTRODUCTION
• Global events refers to those events that takes place on the global
level. These events enable the different countries in the world to
make interaction with each other.
• This PPT will describe the positive and negative impacts of the
event.
• Apart from this, the SWOT analysation will be done in terms of
making event successful.

CONTINUE
• The PPT will describe the
FIFA WORLD CUP 2018 as
an example of global event
in terms of making this
concept more clear

DETERMINING THE POSITIVE AND NEGATIVE IMPACTS
OF THE GLOBAL EVENTS OVER THE MACRO
ENVIRONMENT
• The global events are organized with the aim of increasing the
global connectivity.
• These events has been proven positive and negative for the
macro environment.
• These events lead to influence the decision-making power of the
country.

POSITIVE IMPACTS
• Tourism- This is the most important benefit that has been enjoyed
by the homeland where the world cup is organized.
• Large number of people came in order to enjoy the event. It has
been found from various studies that an average tourist spends
$130000.
• That comes from the various countries stays in the host nation.
They stay in the hotels and restaurant.

CONTINUE
• ECONOMY BOOST UP- The FIFA
WORLD CUP 2018 boost up the
Russia's economy.
• This has been found from various
source that, this event boost up the
economy by the hundreds of billions.
The economy becomes more stable.

NEGATIVE IMPACTS
• Infrastructural damage- The biggest
impact of the FIFA is that it has been
organized on that place which can
be used for the poor people of the
country.

CONTINUE
• More expenditure- In order to organize the
event, the large number of expenditure is
required.
• This expenditure has to be made before
gaining the profit therefore, the economy has
to face these expenses.

Analysing the success of the event by using SWOT
Analytical tool
• SWOT tool refers to the strength, weaknesses,
opportunities and threats. These helps in
analysing the internal and external factors that
can affect the event.

STRENGTH ANALYSATION
• In order to make an event successful.
It is i9mportant to analyse the strength
of the events. So, it can be used in
order to add glory in the event.
• For example: FIFA WORLD CUP 2018
has been considered as one of the
successful event in the history.

WEAKNESS ANALYSATION
• The biggest weakness of the global event is that many events has
been seen as unfair.
• For example: in FIFA WORLD CUP 2018 has an allegation in
regard of racism.
• This factors influences the upcoming events in the global event
industry.

CONTINUE
• And this can be done by promising the fair
practices to the public.
• The public gets influence by the role model.
Therefore, the event management team
has to focus on increasing the brand value
of the event by using famous face.

OPPORTUNITIES ANALYSATION
• There are large number of opportunities
present for the global events. As this
event results in gaining large number of
profit.
• Therefore, large number of people like
to invest in the event.

THREATS ANALYSATION
• The global events focuses on the tourist
rather than the people living in the host
country.
• This is one of the biggest threat for the
global event industry.
• And the large number of resources are
requires in order to maintain the
satisfaction of those tourist.

CONTINUE
• For example: The FIFA WORLD CUP which has been organized in
Russia has been result in spending of large number of money
towards the participants.
• Therefore, it is important to have a sound financial budget.

CONCLUSION
• The report comes on a conclusion that, the global events provides
the positive and negative impacts over the macro environment.
• And this impacts highly affects the country where the event is
taking place.

REFERENCES
• Gursoy, D., Nunkoo, R. and Yolal, M. eds., 2020. Festival and
Event Tourism Impacts.
• Nelson, R.D., 2020. Evoked potentials and GCP event
data. Journal of Scienfific Explorafion. 34(2). pp.246-267.
• Meier, et.al., 2021. Politicization of a contested mega event: The
2018 FIFA world cup on twitter. Communication & Sport, 9(5),
pp.785-810.