Evaluating Global Events: Impacts, Macro Factors, & Improvement Plan

This report provides a comprehensive analysis of global events, examining their positive and negative impacts, and the influence of macro-environmental factors such as political, economic, social, technological, legal, and environmental aspects. It uses the Commonwealth Games 2010 as a case study to illustrate these points. The report includes a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats associated with such events. Furthermore, it offers recommendations for improving event planning and management, emphasizing effective strategies, strong legacy development, and robust management practices to minimize negative impacts and maximize benefits. The report concludes that global events significantly affect a nation's growth and success, supported by academic references.

Global Events

Table of content
 INTRODUCTION
 The positive and negative impact of global events.
 Macro environment factors
 Recommendation for improvement and solution for a specific event.
 SWOT Analysis
 Critically evaluate the criteria that are essential for the successful planning of events
 CONCLUSION
 REFERENCES

INTRODUCTION
Different types of opportunities has been
offer by these global event in relation to the growth
and development of the nation in which the event is
going to be conducted. The example of the various
global events which generate different types of
opportunities are Olympics, World Cups, Common
Wealth Games and various cultural festivals.

The positive and negative impact of global
events
 Political factors
 Economic factors
 Social factors
 Technological factors
 Legal factors
 Environmental factors

Continued…
Political factor:- this factor is totally related to the rules,
regulation and policies which are made and developed by
the government of the nation.

Continued…
Economic factor :- this factor is related to the interest
rate, GDP and many more. The common wealth games
which was held in India in 2010 attract large number of
audience to attend the event not only from the domestic
but also from the international.

Continued…
Social factors :- this factor comprises of behaviour,
preference and many more of the audience. This event
make huge impact on the social environment of the
country.

Continued…
Technological Factor :- this factor is related to the
innovation and technology. The mega event of common
wealth games directly impact on the technological
environment.

Continued…
Legal factor :- this factor is related to the rules and
regulation which are made by the council of the nation in
relation to the welfare of the society. The legal environment
of the country is highly effected by this event.

Continued…
Environmental factor :- this factor is related to the
protection of the environment. The event of common
wealth games 2010 highly impact on the
environmental factor.

Macro environment factors
Performance as well as the functioning of the global
event at the international level has been affected by
the different types of the macro factor. These factor
comprises of political, economical, social, legal,
environmental and technological factor which affect
the external as well as internal environment of all
across the globe.

Recommendation for improvement and
solution for a specific event
The suitable recommendation has been offered to Common
Wealth Games organiser to increase the profit and minimize the
impact has been discussed below :-
 The organiser of the event have to focus on the effective
plan, strategies and structure for the success of then event.

Continued…
 It has been suggested that, the organiser have to
follow and implement strong legacy and paid focus
on effective management strategies.

SWOT Analysis
 Strengths
 Weakness
 Opportunity
 Threats

Strengths
 Common wealth games has large media coverage
worldwide with the participation of different culture
and countries.
 Not only the successful business man but famous
personalities and top brands also attract towards this
event to sponsor.

Weakness
 Due to the flexible completion of this event other
mega projects of the hosting nation have to be
delayed.
 High level of financial losses as well as scam has
been seen in the common wealth games 2010.

Opportunity
 Due to the flexible completion of this event other mega
projects of the hosting nation have to be delayed.
 High level of financial losses as well as scam has been seen in
the common wealth games 2010.

Threats
 Due to the attraction of large number of audience
towards the event, this increases threat for the
environment.
 After the huge scam in the Common wealth games
the host country have to face high amount of
financial losses.

Evaluate the criteria that are essential for the
successful planning of events
As the mega events are organised in the large scale so the
successfulness of the event is highly affected by the various
factors.

CONCLUSION
From the above presentation it has been concluded that the event which are organised at the
global level highly impact on the growth and success of the nation.

REFERENCES
 Chiang, F., Mazdiyasni, O. and AghaKouchak, A., 2021. Evidence of anthropogenic impacts on global
drought frequency, duration, and intensity. Nature communications, 12(1), pp.1-10.
 Footitt, S., Hambidge, A.J. and Finch-Savage, W.E., 2021. Changes in phenological events in response
to a global warming scenario reveal greater adaptability of winter annual compared with summer
annual arabidopsis ecotypes. Annals of botany, 127(1), pp.111-122.