Global Events: Analyzing Impacts, Macro Factors, SWOT & Improvement

This report provides a comprehensive analysis of global events, focusing on their positive and negative impacts, relevant macro environment factors, and a SWOT analysis in the context of the Commonwealth Games. It delves into political, economic, social, technological, legal, and environmental factors influencing global events. The report offers recommendations for improvement, emphasizing the need for effective planning, audience engagement, and cost-effectiveness. It also highlights the importance of considering internal and external factors that may impact event management and provides key criteria for successful event planning, including budget considerations, values, and action planning. The report concludes by emphasizing the significant role of global events in driving growth and development and underscores the importance of careful planning and management to maximize their benefits.

Global Events

Table of content
 Introduction
 The positive and negative impact of global events.
 Macro environment factors
 Recommendation for improvement and solution for a specific event.
 SWOT Analysis
 Provide varied criteria which are considered essential for the successful planning of
events
 Conclusion
 References

Introduction
Global events are the events which are organised
in global level but for limited duration. Different form of
opportunities that are offered when global event are being
organised as it provides enriched growth opportunities.
Varied aspects are being taken under consideration when
planning the global event. Different form of events which
are organise are world cups, Olympics, cultural festivals
and common wealth games.

The positive and negative impact of global events
 Political factors
 Economic factors
 Social factors
 Technological factors
 Legal factors
 Environmental factors

Continued…
Political Factor: The factors
symbolize primarily the manner in
which government impacts the
economy of the event. The factor
primarily includes political stability,
tariffs, tax policy or labor
law(Alanzi, 2018).

Continued…
 Economic factor: They are the
factor which support the event host
to determine competiveness in
environment that is operated by the
firm. It includes laws, wages and
government policies. factor is
related to the interest rate, GDP
and many more.

Continued…
Social factors: They are the factors which
impart habit or spending of the customers.
They comprise of trends which impact the
growth. the . This event make huge impact
on the social environment of the country.

Continued…
 Technological Factor:
They are the factors which
contributes the innovation
or technological
advancement according to
market trends

Continued…
Legal factor :- They are the factors which
states the policy or regulations which hare
need to be followed b y the host who organise
the event. The host need to analyse them
effectively (Isphording, Lipfert and Pestel,
2021).

Continued…
 Environmental factor :- They are
the factors which symbolise the
action in which resources are being
protected. The common wealth
games 2010 highly impact
environmental factor as they make
sure that actions are being performed
in humanity mode.

Recommendation for improvement and solution for a specific
event
The effective recommendation that are need
to be implemented by Common Wealth
Games organiser to enhance the hosting
benefits and making it more cost effective.
The recommendation are:
 The host need to plan the actions in more
effective manner to engage new audience
for active participation and the gathering

Continued…
 To incorporate it,
host need to plan the
effective strategies
in structural manner
to ensure the success
of the event

SWOT Analysis
 Strengths
 Weakness
 Opportunity
 Threats

STRENGTH
• Common wealth games incorporate
the wider source of media which
helps them to promote awareness for
varied culture in creative manner.

Continued…
• They supports the country to enhance
their local, regional or national GDP
in progressive manner.

WEAKNESS
• The host has experience the varied controversies
during the management of the event.
• During 2010 event, they have witness huge
level of financial losses.

OPPORTUNITY
• Geographical expansion or enhanced
marketing opportunities provide event host
to attract more audience..

Continued…
 To enhance the audience
encouragement for the event
the host need to incorporate
the new or advance sports
regularly

THREATS
• Since the large amount of audience
gathers together, it must delays the
environmental conditions.
• The planning of the events need to
made while ensuring that it must
contrast with any other sports event as it
will reduce participation.

Provide the varied criteria which are considered essential for the
successful planning of events.
Common wealth event is organised in the large scale
the accurate planning need to made to ensure the
success. However, it is the type of mega event budget,
values or actions planning need to be done before
hand. The host also need to analyse internal or
external factors which might impact management.

CONCLUSION
From above presentation report, the role of organizing in global event
is been concluded. These global events impact the growth and
development of firm in effective manner. Report recount about the
positive and negative impact of the events and varied micro
environment impact in reference to common wealth games.
Additionally, it also recount about various criteria which are need to be
taken in account when managing the event.

REFERENCES
 Alanzi, S., 2018. PESTLE Analysis. Project Management.
 Isphording, I.E., Lipfert, M. and Pestel, N., 2021. Does re-opening schools
contribute to the spread of SARS-CoV-2? Evidence from staggered summer
breaks in Germany. Journal of Public Economics, 198, p.104426.
 Wu, Y., 2022. Netease Company Analysis Based on SWOT Analysis Theory.
In International Conference on Business and Policy Studies (pp. 53-63).
Springer, Singapore.

Thank you…