Strategic Planning and Impact Analysis of FIFA World Cup Events

This report provides a comprehensive analysis of global events, focusing on their positive and negative impacts. It employs PESTLE analysis to evaluate the external environmental factors influencing these events, including political, economic, social, technological, legal, and environmental aspects. The report also presents a SWOT analysis of the FIFA World Cup, identifying its strengths, weaknesses, opportunities, and threats. Furthermore, it offers recommendations to enhance event profitability and minimize negative impacts, emphasizing the importance of effective planning, management strategies, and strong legacy creation. The analysis covers areas such as technological advancements, infrastructure upgrades, and legal considerations like visa policies and ambush marketing, concluding with key insights into successful event planning based on clearly defined goals and efficient resource allocation. This document is available on Desklib, a platform offering a wide range of study resources, including past papers and solved assignments, to support students in their academic endeavors.

GLOBAL EVENTS

INTRODUCTION
Global events are those events which are conducted globally
for limited time period, significant public investment is
required in these events. catalyst are provided by these
events for international environment, social, political and
economic change.

IMPACTS
POSITIVE
 Foreign exchange income
generation
 Increase investments
 Infrastructure is
developed in the host
country

CONTINUE…
NEGATIVE
 Increase pollution
 Inflation in prices
 Risk of disease

PESTLE ANALYSIS
It refers to the effective and strategic framework of external
environment which is mostly use to evaluate the business
environment which is dynamic in nature
 Political factors
 Economic factors
 Social factors
 Technological factors:
 Legal factors
 Environmental factors

POLITICAL FACTORS
Factors that are related to the policies and
actions of the government is known as
political factors. It has impacted negatively
due to ongoing conflict with Ukraine, workers
need to work in poor working conditions and
reports of death while preparing for World
Cup.

ECONOMIC FACTORS
Russia spend high amount of money
on hosting this global event, and
financial gains is very minimal in
long run. World Cup of Russia also
impacted positively, as their tourism
sector benefited long term revenue.

SOCIAL FACTORS
Factors related to the welfare of the
society like health care facilities,
employment opportunities, better
working conditions and many more.
This factor has positive impact due
to racial tension, increase gap
between urban and rural people.

TECHNOLOGICAL FACTORS
It has impacted positively and has
long term benefit from the World
Cup in Russia on the tourism and
infrastructure. Also upgraded in
existing technology like internet
service, transportation services and
telecommunications.

LEGAL FACTORS
It includes factors related to rules,
laws, and regulations. It has positive
impact by implementation of Visa
policy for visitors and Ambush
marketing. It refers to the form of
marketing where brand take benefit
from global events.

ENVIRONMENTAL FACTORS
It includes factors which are related to
environmental protection like natural disasters,
global warming, change in climate and pollution.
Global events need to take care of environment and
apply sustainability practices. They need to tackle
global environmental issues like climate change,
waste management and use eco-friendly methods.

MACRO ENVIRONMENT FACTORS
Functioning and
performance of events held
globally has affected by
various types of macro
factors like political, legal,
technological, socio-cultural
and demographic
environment.