A Comprehensive Report on the Global Events Industry and its Dynamics

This report delves into the multifaceted world of global events, examining the industry's diverse structure and organization, including the roles of various event types within society. It identifies key factors that have influenced the industry's development, such as socio-cultural trends, global expansion, and economic growth. The report critically evaluates these factors and assesses the value, impacts, and legacies of global events on the environment, including social, cultural, political, tourism, and economic dimensions. Furthermore, it reviews management strategies employed within the event industry, highlighting the importance of techniques like SMART objectives and stakeholder engagement. The analysis uses the Excel Exhibition Centre as a case study, showcasing practical applications of these concepts and strategies.

Global
Events

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
Diversity of global events industry, including its structure and organisation and the role of
different types of events in society.........................................................................................1
Factors that influenced the development of events industry globally....................................3
Key factors that have influenced development, structure and organisation of the event industry
and role of different events within our society.......................................................................4
Critical evaluation techniques to present key factors that have influenced and shape the events
industry...................................................................................................................................5
Determine the value, impacts and legacy of a range of global events on the environment in
which they operate..................................................................................................................5
Review management strategies..............................................................................................6
Specific management strategies used within event industry..................................................6
Critically assess the impact that global events have on different levels of the environment. 7
PART B............................................................................................................................................7
Covered in PPT.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Global events are organised at international level to connect with brands &
people through the power of live events. It will affect or change the whole world
(Winsemius and et.al, 2016). A global event is something that all countries know of
such as World wars & Olympics. Events are generally local to program where they are
outlined. These events categorised into different parts and organised by the government
of particular nation. London's Excel Exhibition Centre is event organisation company
which has already hosted many international events. The company organised different
types of events like sports events, corporation events, education events and many
more. The Company have seen success of Olympic Venue 2012.
This report is depended on the represented information in the context of global
events as well as event industry. This report will consist of variety of the event industry
which categorised by size & forms. Different factors effect on the development of event
industry on global and local level. Determine the key factors that impact on the
structure, improvement and organisation of the whole industry.
PART A
Diversity of global events industry, including its structure and organisation and the role
of different types of events in society
Global event industry segmented based on type, revenue source, organizer, age
group and region. It was conceived and arranged by someone or number of people It is
also known as event management and event planning where consist of one person
parties planners to large companies. This industry conducts several types of event
which is categorised into size & form or content (Jarwar and et.al, 2017). Global
industry's volume in 2018 was estimated at £ 894.74 but is now allowed to develop by
2026 at CAGR by 10.3 percent. ExCel Exhibition Centre is located 100 acre north of
London's quay.
By size Local or community events: A community event is any organized government
property meeting comprising of 50 participants or greater or any large-scale
event that squares / deposits entrance to state property/way privilege. Such as
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of these events consist of but are not limited to pre designed
Marches/Presentation. It is beneficial for nation due to support in learning new
things, improve economy and many others. Hallmark events: It belongs to tourist events which are major fair, elaboration,
cultural and sporting events of international status that happen either a routine
basis or a one off basis. For particular function, hallmark event offers the host
community with a chance to safe high prominence in the tourism market place.
 Major events: These types of events will produce for more vehicle traffic that
can consume more than the overall number of paid parking spaces inside the
approved unit will be deemed major events. For example – A speech of minister
during to independence day.
By Form or content Cultural events: The particular event relates to specific culture which are
presenting of culture of particular nation. Such as music, art or other similar
things. It is important for every nation because it present their economic, social
and cultural aspects that help to improve economic growth.
 Sports events: When an activity consist of Physical effort and skill which is
based on set of rules or customs and often undertaken competitively known as
sport event. Every nation has own sport that presents by them in the sport event.
Such as Excel Exhibition centre conduct Olympic where different nations come
together and take part into different events (Tanaka and et.al, 2017).
The structure and components of the event industry
The event industry is broad industry where happen different types of event and
organised by the different types of organisation effectively. There are defining structure
and components of event industry: Event organizations: It is a part of event industry and become a clumsy
procedure when it does not take seriously. The structure of the organisation
hierarchical where delegates authority upper to lower. As a result, they are
effectively organising events. Nominating a big company for this will be costly,
but for smaller event companies to plan and run medium-sized events.
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 Event industry suppliers: Through this growth of the dynamic and large-scale
market, crazy vendors are developed. In the regions of direct activities such as
development, food, lighting, events etc., these distributors work.
 Venues – It is essential feature for presenting event management service
(Sahoo and et.al, 2016). To organise any event required to select venues as per
the current market trends that helps to make event more attractive and simple to
perform all the activities.
Factors that influenced the development of events industry globally
In a challenging environment, there are many factors that influence world event
production in both positively and negatively ways. Growth and emergence – In present time the global industry is showing
significantly growth at regional and national level. The company conferences in
further than 180 countries put together several than 1.4 billion people. Mostly
north America people spend money on global industry with $381. Value and contribution – There is identifying a global indicator of business
events. Through spending money global events earned money approx $1.06
trillion. If organise separate event so calculate money about $524.4 billion of
direct GDP. This sector identify as greatest sector at global level. Demand – It is one of the major factor that impact on the economy. In present
time people like to perfect place and arrangements for event that made
memorable in such way and leads to develop such demands in future. Demand
for arrangements of event at global level is high to organise any function. Event history and socio culture developments – Developments are affected
by the event history and become famous and successful event that carry out
growth in the event industry. As community culture arranges more and more
community gathering activities, more desire for events and their successful plans
will be generated.
 Global expansion – Different types of event organisation expanded at
international level in order to get chance of growth at global level. When
company conduct activities at highest level so they gain many opportunity to
meet new people and expand activities at global level.
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Key factors that have influenced development, structure and organisation of the event
industry and role of different events within our society
There are different types of factors that influenced of development, structure and
organisation in direct manner on the event industry such as Socio cultural events – These types of events impact on the development and
organisations in positive manner. In this event mainly concentrate on study of
anthropology that impact on the event policies of Olympic. For instance, of
sociocultural is knowing about the people around the people and their family
backgrounds. Global expansion and opportunities for events – It is defined as planned
expansion which is conducting different business activities into different nations
in various location throughout the world. Global expansion defines more than
investing activities in country outside of the country's home and consist of the
concept arranging actual business presence in those countries. Future trends in the event industry – In present time many future trends follow
by the event industry in order to organise effective event that remember by
people year and years. It will influence many times and make event industry
more flexible. Economic growth – The economic growth of the country impact on the
development, structure as well as organisation in direct manner. It influence to
these factors very closely as a result economic growth plays essential role in
global event industry (Horne, 2017).
Different role of events in society: In present time event industry plays
important role and help in economic growth as well as society development. Through
events nation promote their country activities and interact with people at broad level.
Events pays significant role in the society and provide knowledge regarding to different
cultural, festival, sports and many others.
Critical evaluation techniques to present key factors that have influenced and shape the
events industry
Major factors like competition, continued growth, innovation and background of
events are defined by the use of various methods (Brannagan and Rookwood, 2016).
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Different factors has affected to profitability as well as productivity of event industry.
Through advanced amount of income and development support of the industry to
become fastest growing industry. The event management companies plays significant
role that affected by these factors. As a result it direct show impact on the global
industry while supply the services of customer as per the desire.
Determine the value, impacts and legacy of a range of global events on the environment
in which they operate
Value, impacts and legacy of events impact in short and long term manner in the
following perspective such as - Social and cultural: Both are important activity that impact on the global events
because when UK organise Olympic in their country so many tourists come for it.
As a result, they know about the cultural of UK and interact with people. After that
many businessman wants to expand their business activities (Cui and Schubert,
2017). Political: These types of activities impact on the global events due to rules and
regulations of other countries. When UK wants to organise Olympic so that time
required to follow all the rules and regulations of those countries otherwise it
impact on negative manner.
 Tourism and economic: Due to organise global event increase tourism after
that it helps to improve economic condition of the country in positive manner.
Event legacy: It is consisting of recognising the stakeholders and discussing
with them which type of legacies are possible. This allows them and who they will
impact. Measuring long term events – Through event legacy measure the long term
events that influence to country activities regarding to event.
 Impact on stakeholders – It is direct impact on the interest on the stakeholders
so it is required to discuss with stakeholders who is connecting with this global
event.
The ExCeL Exhibition Center's primary value and reputation is that the
organization continues to believe in the conservation of products that are not only
advantageous to themselves, but also to the community. To promote Olympics at
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greatest level Excel excite Centre promote events and encourage to different countries
to participate female in different types of games and provide good facilities. As a result,
the legacy phase focused on the several types of event and cultural and sport event that
depend on various resources such as land of stadium to play all the games and other
activities.
Review management strategies
Management strategy is defined as technique which is applied by the different
companies for guiding, supervising addition to control business activities to acquire set
objectives (Raj, Walters and Rashid, 2017). There are recognised several management
strategies like leadership, administration etc. Every business wants to get success in
their event so it is required to analyse different strategies. There are affecting on the
business in positive manner and help in organisation of activities. The Excel Exhibition
centre apply SMART objective strategy to achieve good results where consist of KPI in
order to measure efficiency. The business organise different types of event to get
growth and development and establish good relation with arrivals in order to increase
brand awareness. As a result management strategy helps to build good image in the
market and contact with more customers for event. They are taking effectively more
decision and bring out resources to used extra activities effectively.
Specific management strategies used within event industry The corporate environmental management model (CEM): The particular
model direct to students how to private sector introduce environmental activities
and natural resources due to promote shareholders value and connecting with
the objective of business. It mainly develops to manage different activities which
is related to event and enhance to competitive strategy and incorporate
environmental objectives (Eitel and et.al, 2018). Balance Scorecard (BSC): The particular tool used by the company to measure
the performance strategic management. It is utilised by Excel company to
recognise and improve several internal operations of a business and their
resulting external outcomes. There is organisation provide feedback which is
important for quantitative results.
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 Role of the event industry in balancing in the impacts of events: The global
events impact in positive as well as negative manner. So Excel company wants
to get success in their event. It is required to identify role of event industry to
maintain balance between different event activities effectively.
Critically assess the impact that global events have on different levels of the
environment
Large-scale incidents contribute to the huge impact of individuals, services and
local people on the economy or the external atmosphere where the company operates
(Konisky, Hughes and Kaylor, 2018). There are also some activities that have an effect
on the environment because of the use of energy contributing to carbon emissions.
Hence, the event planner is thus liable for enhancing the event and creating awareness
and support through the implementation of an effective CSR strategy that makes
reasonable use of the asset that does not affect our society and contributes to
sustainability. This is primarily the convergence of social and environmental
responsibilities, which helps to maintain existing interests. Therefore, it is important for
event manager to understands the need and interest of several stakeholders so that
together and it will contribute to rational decision-making.
PART B
Covered in PPT
CONCLUSION
As per the above report it has been concluded that global event is playing
important role for the economy of the country. It is influenced by the different factors that
impact in positive as well as negative manner. It is required to aware for negative
activities and apply effective strategies that helps top effectively conduct event activities.
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REFERENCES
Books and Journal
Winsemius, H. C. and et.al, 2016. Global drivers of future river flood risk. Nature
Climate Change. 6(4), p.381.
Jarwar, M. A. And et.al, 2017. CommuniMents: A framework for detecting community
based sentiments for events. International Journal on Semantic Web and
Information Systems (IJSWIS). 13(2). pp.87-108.
Tanaka, T. and et.al, 2017. Global simulation study for the time sequence of events
leading to the substorm onset. Journal of Geophysical Research: Space
Physics. 122(6). pp.6210-6239.
Sahoo, S. K. and et.al, 2016. Oceanic oxygenation events in the anoxic Ediacaran
ocean. Geobiology. 14(5). pp.457-468.
Horne, J., 2017. Sports mega-events–three sites of contemporary political
contestation. Sport in society. 20(3). pp.328-340.
Cui, Y. and Schubert, B. A., 2017. Atmospheric pCO2 reconstructed across five early
Eocene global warming events. Earth and Planetary Science Letters. 478.
pp.225-233.
Eitel, I. and et.al, 2018. Cardiac magnetic resonance myocardial feature tracking for
optimized prediction of cardiovascular events following myocardial
infarction. JACC: Cardiovascular Imaging. 11(10). pp.1433-1444.
Konisky, D. M., Hughes, L. and Kaylor, C. H., 2016. Extreme weather events and
climate change concern. Climatic change. 134(4). pp.533-547.
Brannagan, P. M. and Rookwood, J., 2016. Sports mega-events, soft power and soft
disempowerment: international supporters’ perspectives on Qatar’s acquisition
of the 2022 FIFA World Cup finals. International journal of sport policy and
politics. 8(2). pp.173-188.
Raj, R., Walters, P. and Rashid, T., 2017. Events management: principles and practice.
Sage.
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