Global Events: Macro Environment, SWOT, and Recommendations

This report provides an in-depth analysis of global events, examining their impact through a macro environment lens. It explores the positive and negative impacts of political, economic, social, technological, legal, and environmental factors. The report includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats within the event industry. Recommendations are provided based on the macro environment analysis to enhance event planning and execution. The report also considers internal and external environments, emphasizing the importance of a strong event concept for success. The conclusion summarizes the key findings, and the references section lists the sources used in the analysis.

Global Events

Table of Contents
 Introduction
 Positive And Negative Impacts Of The Global Events On The
Macro Environment
 Recommendations
 SWOT Analysis
 Critical Evaluation Considering Internal & External
Environments
 Conclusion
 References

INTRODUCTION
 Global Events are those events with limited duration, world
wide recognition, large amount of investment and implies its
impact over the people and created environment globally.

Positive And Negative Impacts Of The
Global Events On The Macro Environment
Political
Factors
Economic
Factors
Social
Factors
Technology
Factors Legal Factors Environment
al Factors

Political Factors
 Tax Policy
 Tariffs
 Political Stability
 Environmental Regulations
 Trade Reforms & Restrictions

Economic Factors
 Economic Growth
 Interest Rates
 Exchange Rates
 Inflation
 Unemployment Level

Social Factors
 Cultural Norms and Expectations of Society
 Health Consciousness
 Population Growth
 Career Attitudes

Technological Factors
 Technological Advancements

Legal Factors
 Legal Compliance

Environmental Factors
 Concerns

Recommendations
 On the basis of the macro environment factors using the pestle
analysis model following are the recommendation to the global
event industry:
 The firms should develop & implement such a network that
enables the maximum utilization of all the positive factors
effectively.

SWOT Analysis
Strengths Weaknesses
Opportuniti
es Threats