Global Events: Industry, Diversity, Impacts, and Future Considerations

This report provides a comprehensive overview of the global events industry, defining global events and exploring their significance in generating revenue. It delves into the diversity of events, classifying them into mega, hallmark, major, and local events, and discusses the factors influencing this sector. The report examines the impacts of events from various perspectives, including social, economic, environmental, and political impacts. It also explores the legacy of events and future trends within the industry. The report concludes by summarizing the key findings and emphasizing the importance of events in tourism development and their role as motivators for tourism. The report also includes references to academic journals and books to support the findings.

GLOBAL EVENTS

Table of Contents
INTRODUCTION...............................................................................................................3
Task 1................................................................................................................................3
Global events industry...................................................................................................3
Diversity of events.........................................................................................................3
Mega events .................................................................................................................3
Hallmark events.............................................................................................................3
Major events .................................................................................................................4
Local events...................................................................................................................4
Impacts on global events...............................................................................................4
Motivation for different types of events..........................................................................5
Future trends in the events............................................................................................5
impacts and legacy of events........................................................................................5
Impacts by various perspective.....................................................................................6
Environmental impact....................................................................................................6
Political impact ..............................................................................................................6
REFERENCES..................................................................................................................7
CONCLUSION...................................................................................................................7

INTRODUCTION
Global events can be define as the event which is happening all over the world.
In this types of event people from all over the world can participate. Event industry is the
wider sector that contributes well in generating revenue in the country (George, Ray and
Kumar, 2018). These type of event can consist of music show, light show and many
more. This study will explain values of range of events and will describe the diversity of
range of events. Furthermore, factor influences this sector will be discussed in this
report.
LO 1
Global events industry
Global events is an agency of international communications which is made to connect
brands and people via power of live events. Events for a limited time which have global
reach and require public investment and put an impact on people’s life and built
environment.
Diversity of events
There are different ways to classify events. The basic ones are planned and
unplanned events. Planned one are the study of management in events and they need
to set, executives, management and the length of time. There are different kinds of
events according to their scope and size, which are of four types Mega events,
hallmark, major and local event. (Horne, 2017).
Mega events
Mega event has huge impact on the whole economic activities of the foreign
countries and it is totally covered by global media. Mega event has huge impact on
tourism and economic infrastructure of the foreign country. These events are basically
combined to a sports events. In this Paralympic games, Olympic games, FIFA world cup
and world fairs but sometimes they will face difficulties for many different events which
will comes in this category. Mega events are huge and at high level of tourism, prestige,
media coverage or economic impact for the foreign community, organization and venue.
Mega events are known for their size because their target market, public level and
political effects and their impact on social and economic of the foreign community
(Zhang and et.al., 2019).

Hallmark events
Hallmark events are extraordinary quality programs. Hallmark events get special
attractiveness and importance for both visitors and participant, they will attract huge
people towards them, to maintain the tradition and image of destination and give a
contribution. Some best examples of hallmark events are the tour de France, carnival in
Rio etc. these popular events are easily identified with their places and their citizens and
this will help them to earn huge amount because of attraction of tourism and also
international recognition. The main function of these events is to provide benefits to the
host country. The publicity or quality that event will provide host venue, destination or
community with an aggressive advantage (Nanni, Ponzetto and Dietz, 2016).
Major events
Major events is based on large scale with a powerful interest of public and media
coverage. Major events pulls huge amount of visitors and this will help organizers to
achieve better economic results. These events are sports oriented, with a huge
international image and it will explain competition structure (Long and et.al., 2016).
Local events
This event is for basically local audiences and execute primarily for their fun, social
and entertainment value. These events also get a huge benefit, including pride in
community and make a strong feeling of creating a sense of place. Helping people to
expose new ideas and encourage them to participate in sports and various art activities
and encouraging diversity.
Impacts on global events
Impacts by various perspective
Social impact-
Events are strong platforms and when they planned well, they will create positive
impacts for a long time. If any events leave print of positive social impact, it means
because of that event peoples who are living in that society are hosting the event or
visitors at the events are benefit socially from that event. Social impacts are not
calculated against numerical or fixed outcomes, for all that it is possible to give delivery
evidence and outcomes for social impacts in both the ways which are qualitative and
quantitative (Hudson and Hudson, 2017).

Economic impact-
Positive impacts on economic for the event of economic area which is resulting in tourist
are spending in terms of jobs, income and taxes. These economic impacts are varies on
the collection of base primary data an approach will be used to organise the primary
data collection and data. Sometimes direct and indirect economic impacts are negative
and can be associate to the tourism development. Tourism industry has pinched the
public attention for a long time and only to the positive economic impacts and the
tourism can claim responsibility (Claar and et.al., 2018).
Environmental impact
Organisation legacy state of cultural and sports events which are all involve in
environmental impacts. Some of these are accurate, for example emission made by
travel of visitors or from events. It is more important that event managers should
appreciate the distinct impacts that events held on the environment and taken as more
sustainable events. Environmental impacts is support of social responsibility and
represents strategic management. By understanding about environmental impacts
which is also helpful to organization ti be more cost effective (Long and et.al., 2016).
Political impact
Every country has a different political conditions and global events is greatly affected by
countries political s conditions. For example if one country has to organise an event of
FIFA world cup then country must have flexible political factors. so that the event will be
held comfortably. If it doesn't happen then it will be a problem for an event organisers
(George, Ray and Kumar, 2018).
Economic impact on major events is a total amount of added expenditure created under
a defined area. For most of the events visitors spend in local areas is the largest factor
for generating impact on economy. When tourist visit some place for the purpose of
attending an event they stay before and as well as after the event (Van Dijk, 2019).
Events are helpful to increase the level of normal businesses, capacities of hotels and
long term perspective it will enhance infrastructure, quality life of the local population
and add value to the destination. One more consideration that it is spent by event
organizers. Impact on economy studies is difficult to establish the change in net for a

foreign country- in simple words cash outflows and inflows are calculated to create the
net outcome. By observing all the events it is clear that they will offer so many benefits
related to economic and social factors. Managers of destination use this an effective
tool for the tourism development in the destination and they will plan for development
and approach to event tourism in this field to realize the full capability of the destination.
Events are important motivator of tourism. Planned events are all build for a
purpose. Behavior can be control by motivation and the motives are the internal factors
that gives energy towards a goal. Motivation from tourist are satisfaction forming factor.
There are two types of motivation internal and external. Internal factors are direct and
accommodate a behavior of a person and affect his traveling decisions. External factor
motives tourism which will affect tourists and attracts them towards positive motivation
(Gunningberg and et.al., 2019).
LO2
impacts and legacy of events.
A broad range of events are exists and involvement of environmental, cultural
and social impacts. Every impact has its popularity which helps them to categories their
shape and size. Olympic games are known as largest sports events in the world which
allow economic, political and social benefits for the nation of host and local community
(Gosselt and et.al., 2017).
Demands which are related to the satisfaction of Olympics, required resources and
some of that resources may be amused from other uses. To expand that demands
which are related to the Olympics resources which are not absorbed otherwise it will be
utilised, for example labour resources they will add this to both total output and the
employment of the economy. Impacts are not limited to economic, environmental
political, and social impacts. Impacts should be positive or negative also
Social impacts have consequences to population of any private and public options that
will change the way in which the people work, live and relate to other and generally
confront as members of society. Cultural impacts are that one which have involvement
of changes to rules, values and individual beliefs that guide and justify their
acknowledgement of himself and their society (Minton and Price, 2019).

Print a schedule on the back of name tags. Save the dates for upcoming event of the
year. It is cost conscious and respectful to our attendees. Look back at every moment of
your event that it is worth to their time. It will leave impact on personal learning,
inspiration and growth. Celebrate diverse voices which is important for planning trendy
event. Bringing wellness to our event which is currently new in event planning trend. All
kinds of customize personalization can expect experiences even both in real life and
digitally (van Lierop and et.al., 2015).

LO3
Covered in PPt
LO 4
Covered in PPt
CONCLUSION
From the above study it can be concluded that event industry is the highest
revenue generating industry which helps in attracting foreign travelers and help in
generating more revenues in the country. There are many factors which influence this
sector to great extent such as social, economic, political etc. All these factors influence
the different revenues and impact on their values as well.

REFERENCES
Books and journals
Arrobbio, O., Camino, E., Gray, L.C., Martin, D. and Enzo, F., 2016. Global issues and
events. Relationships, understanding and actions at individual and community
levels.
Claar, D.C., Szostek, L., McDevitt-Irwin, J.M., Schanze, J.J. and Baum, J.K., 2018.
Global patterns and impacts of El Niño events on coral reefs: A meta-
analysis. PloS one, 13(2), p.e0190957.
George, B.G., Ray, J.S. and Kumar, S., 2018. Geochemistry of carbonate formations of
the Chhattisgarh Supergroup, central India: implications for Mesoproterozoic
global events. Canadian Journal of Earth Sciences, 56(3), pp.335-346.
Gosselt, H., Rotte, M.D., Chisholm, M., Hazes, M., Jonge, R.D. and Heil, S., 2017.
THU0107 Association of global DNA methylation with MTX response and adverse
events in early rheumatoid arthritis.
Gunningberg, L., Sving, E., Hommel, A., Ålenius, C., Wiger, P. and Bååth, C., 2019.
Tracking pressure injuries as adverse events: National use of the Global Trigger
Tool over a 4‐year period. Journal of evaluation in clinical practice, 25(1), pp.21-
27.
Horne, J., 2017. Sports mega-events. Sport, Media and Mega-Events, p.19.
Hudson, S. and Hudson, L., 2017. Marketing for tourism, hospitality & events: a global
& digital approach. Sage.
Long, J.A., Large, R.R., Lee, M.S., Benton, M.J., Danyushevsky, L.V., Chiappe, L.M.,
Halpin, J.A., Cantrill, D. and Lottermoser, B., 2016. Severe selenium depletion in
the Phanerozoic oceans as a factor in three global mass extinction
events. Gondwana Research, 36, pp.209-218.
Minton, G. and Price, L., 2019. The Global Effects of Extreme Water-Related Weather
Events on Diarrheal Outcomes: A Systematic Review.
Nanni, F., Ponzetto, S.P. and Dietz, L., 2016. Entity relatedness for retrospective
analyses of global events.
Van Dijk, T.A., 2019. Macrostructures: An interdisciplinary study of global structures in
discourse, interaction, and cognition. Routledge.
van Lierop, P., Lindquist, E., Sathyapala, S. and Franceschini, G., 2015. Global forest
area disturbance from fire, insect pests, diseases and severe weather
events. Forest Ecology and Management, 352, pp.78-88.
Zhang, L., Ameca, E.I., Cowlishaw, G., Pettorelli, N., Foden, W. and Mace, G.M., 2019.
Global assessment of primate vulnerability to extreme climatic events. Nature
Climate Change, p.1.

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