Comprehensive Report: Global Events Industry Development and Impacts

This report provides a detailed analysis of the global events industry. It begins with an introduction to the industry, including the role of event management companies like London's ExCeL Exhibition Centre. The report explores the diversity within the industry, differentiating between major, local, cultural, and sports events. It then delves into the factors influencing the industry's development at both local and global levels, such as growth, demand, technology, and expenditure. The report also examines evaluation techniques, highlighting key factors shaping the industry, along with the impacts and legacies of various global events. It further discusses management strategies for responsible event development and those used within the industry, including event and reputation management strategies. Finally, the report assesses the impact of global events on different levels of the environment, considering both positive and negative consequences. The report provides an overview of the event management strategies and the factors impacting the event industry.

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
1) Diversity of the global events industry...................................................................................1
2) Factors that have influenced the development of the events industry on both a local and
global level..................................................................................................................................2
3) Factors that have influenced the development, structure and organisation............................4
4) Evaluation techniques, show the key factors that have influenced and shaped the events
industry........................................................................................................................................4
5) Impacts and legacy of a range of global events......................................................................4
6) Management strategies used to support responsible event development...............................5
7) Management strategies used within the events industry.........................................................5
8) Impact that global events have on different levels of the environment..................................6
PART B............................................................................................................................................6
Covered in PPT...........................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Global events is International Communications agency that mainly built to connect the
people and brands by power of the live events. Events of limited time period which have global
reach needs the public investment and also have affect on population. London’s ExCeL
Exhibition Centre is a exhibition and the international centre in East London. This company has
been host the several international events which based on success that saw as an Olympic Venue
in year 2012. In this present report will be discuss about factors which have impact on
development of event sector on local and the global level (Cerutti, Claessens and Rose, 2019).
There are some management strategies going to discuss related to event sector for deliver
responsible events. Positive and negative impact of global events have on macro environment
and their influence on decision making is going to discuss.
PART A
1) Diversity of the global events industry
Event is explained as public assembly for purpose of reunion, celebration and marketing.
The events which are mainly conducted at the global level are global events. Managing the large
size events is performed through established event management company as they have the proper
knowledge about events and also perform all the activities effectively. London’s ExCeL
Exhibition Centre has been conducted the event at global event successfully. Under this, event
possess the diversity of sector on the basis of size is given below:
Major events- It means the designation provided to events that can exceeds reasonable
design and operational limits. The events which can generate the vehicular traffic that is capable
for occupying more than exact number of the visitor parking space in authorised department
(Diffenbaugh and et., al. 2017).
Local or community events- In this, events which are mainly performed at the regional
level. It is any planned gathering consisting more people. Circus, city festivals and some of the
other public event are considered as the community events.
On the basis of forms
Cultural events- These are related to the particular culture. The culture of different
countries and nations are varied from each other. In these kind of events, priority is given to
specific culture and all operations are mainly performed through considering culture traditions.

For an example- Christmas, New year events.
Sports events- It is an activity that including the physical skill and exertion that is mainly
governed through set of customs or rules. It is an athletic activity that needed skills and governed
through set of the rules that given nationally recognised sanctioning body (George and Ray,
2017).
For an example- Olympic games
Structure and components of Event industry
Event management companies- In this kind of industry, event is governed as well as
managed through the event management companies. It might consists managing teams of the
people which responsible for the each function, overseeing event execution and budget.
Venues- These are the locations where the events are taken place and it is location that
hosting an event. It is one of the necessary component in event industry. Under this, the event
management organisation select the venues which are more attractive and people can come
comfortably.
Roles of events in society
Events are most powerful platforms and can have the lasting positive impact. In society,
there are different kinds of events which plays a necessary role and they mainly influence by
events which are operated in world. The events can be different kinds such as fashion shows,
award functions and concerts which are held and influence on music, fashion shows etc. In
addition to this, sometimes residents of society host events at event benefit socially from event.
The events which are related to the festivals and god aids people to follow the same culture and
make belief.
2) Factors that have influenced the development of the events industry on both a local and global
level
Growth and emergence: Event is a large industry and has big impact on the
organisations and the brands. This has been seen that the global event sector is more growing at
the local and national level. It brought more than the 1.4 million of people in around 180
countries. Event sector evolves and changes each year (Heywood, 2014). North America is one
of highest spending sector with $381 billion.

Value and contribution: Event sector directly and indirectly support 6.3 million jobs
and generate around £1 trillion a year. The total annual contribution of this sector to economy of
United Kingdom country is £39.1 billion and forecast to develop £48.4 billion throughout 2020.
Demand: It is main factor that impact on event industry in an economy. There is a
demand of different kinds of events such as sports, music, cultural etc. The arrangements of these
events are performed in a manner that they become memorable and develop the demand in future
properly. At local level, there is less demand and availability of resources and at the global level,
demand of events is high (Horne, 2017).
Event history and socio-culture developments: Under this, development of the events
are impacted by event history. As successful event, demand for such events would enhance
growth rate to the country's event market. As society culture arranges more social gathering
activities, more demand for events and their successful arrangements will be created.
Global expansion: Events sector has been expanded internationally and this is an
opportunity for events to grow at the global level. When operations related to events are
arranged on a larger scale, it gives better opportunities to firms to enlarge functions and activities
globally.
Expenditure: It acts as main factors that shaping the event industry as it takes a lot of
investment to plan an event. Customers of event management services needs various kinds of the
services and also managed on budget basis. When there is sufficient availability of the funds, the
quality of the event services will be more attractive. In addition to this, events which are operated
internationally are mainly funded by different sponsors so that the events can be properly
conducted (Hudson and Hudson, 2017).
Technology: It plays a necessary role in an organization and performance of all
activities. The role of software in event management helps in promotes the success of different
activities. Advance technology is helpful in improve networking worldwide and provided
internet as well as conference facilities. With the help of this, event management can able to
perform the effectively and within less time period.
London Excel Exhibition Centre will consider all these factors as this providing event
management related services at global level.

3) Factors that have influenced the development, structure and organisation
Event sector of United Kingdom country is at rising stage that can be recorded year after
year through business growth and development. This sector is steadily contributing to economic
growth and to GDP contribution. Global expansion, demand, technology and history of events
are main key factors which can influence the event industry. Industry expansion is mainly
surrounded by various kinds of events at the local and international level. Each event's purpose
differs and affect of the industry's influence factor is not similar. The value of main key factors
will be helpful in conducting the events in successful manner and the purpose of planning an
event will be accomplished by attracting a large number of people (King, Karoly and Henley,
2017).
4) Evaluation techniques, show the key factors that have influenced and shaped the events
industry
Under this, key factors like Global expansion, demand and technology are determined by
use of various techniques. These all factors are mainly impacted event sector in context to
enhance growth rate and profitability as well. High profit level and growth gives the shape to
industry and also give contribution towards enhancing an economy of country. In this, event
management organisations plays a necessary role in growing rapidly. The London’s ExCeL
Exhibition Centre mainly understand impact of these factors on function and operations. They
consider all factors while giving services to customers on the basis of their needs. London’s
ExCeL Exhibition Centre provide high quality of services and conduct events according to
demand of people (Lundgren and Evans, 2017).
5) Impacts and legacy of a range of global events
Events are conducted and managed in competitive business environment and they
impacted by different components. London’s ExCeL Exhibition Centre has been conducted the
Olympics 2012 and it developed positive impact on an economy. There are different factors
which impact on events environment in short and long run given below:
Political- This factor consists government regulations, interventions etc. They mainly
impact on environment of event sector as political system towards conducting events. It can
develop negative and positive impact. There is need to event organisation to follow all the
regulations of government. On the other hand, government stability is necessary to conduct
business globally otherwise it will develop negative impact.

Social and Cultural- These are the factors which positively impacts as activities
coordinated across the various culture that aids in increase awareness about society to the next
generation. A culture that gives preference to more and more events will help an industry
throughout the world to grow (Reinhard and et. al., 2017).
6) Management strategies used to support responsible event development
Management strategies refers to techniques which are mainly used through management
for planning, directing, supervision to control business practices to attain identified objectives.
In context to global events, event management strategy support all kinds of the events. It assures
delivery of events by developing SMART objectives that can help in attract more people. It result
in attract the more tourists and also support applications to promote development for the host
country. Organizations organize activities with goal of generating leads, develop strong business
relations with large number of tourists. Manager of ExCeL Exhibition Centre develop SMART
objectives and these are the performance indicators which are measured effectively. Other
management strategy is reputation management strategy. It is mainly used to monitor the online
reviews for manage image of specific event to attract and also gain attention of new visitors.
Through using this strategy, ExCeL Exhibition Centre review the tests and take decisions to
create practices related with events.
7) Management strategies used within the events industry
Different management strategies consisting event management strategy with reputation
management strategy mainly opted through the event planner. These are helpful for the managers
of London’s ExCeL Exhibition Centre to conduct event to getting the brand exposure, reaching
to targeted audiences, getting positive outcomes, reaching at target audience etc. In order to
conduct any event with the event management strategy, more cost included in accommodation
form, create space for stand (Van Dijk, 2019). On the other hand, adopting the analysis
management strategy through similar agency advantages from constant examination of main
event-related elements and eliminates risks in achieving SMART goals. At similar time, this is
complex to execute strategy as this needs management attention during executions and
sometimes these authorities struggle to be accountable, resulting in heavy losses to an
organisation.

8) Impact that global events have on different levels of the environment
The global event result in affect people and local communities to resources within
environment where company perform its different functions. Under this, there are different
events and their functions develop negative impacts on environment due to the excessive
resource utilizations that leading to the carbon emission. In addition to this, London’s ExCeL
Exhibition Centre is accountable to increase events to generate awareness by adopting the
corporate responsible strategies to use the scarce resources which results in benefiting an
economy that leads to the sustainable developments (Vrba, 2017).
PART B
Covered in PPT
CONCLUSION
It has been concluded from the above mention report that global events are managed
through professionally and conduct at global level. The reason to conduct the events at global
level is that it has the available resources and can able to perform the events functions
effectively. Under this report has been discuss about the key factors which influence on
development and structure of company such as demand, technology etc. Macro factors
Demographic and psycho graphic change and Global shift in economic and social power
influenced on global event industry has been studied effectively.

REFERENCES
Books & Journals
Cerutti, E., Claessens, S. and Rose, A. K., 2019. How important is the global financial cycle?
Evidence from capital flows. IMF Economic Review. 67(1). pp.24-60.
Diffenbaugh, N. S. and et., al. 2017. Quantifying the influence of global warming on
unprecedented extreme climate events. Proceedings of the National Academy of
Sciences. 114(19). pp.4881-4886.
George, B. G. and Ray, J. S., 2017. Provenance of sediments in the Marwar Supergroup,
Rajasthan, India: Implications for basin evolution and Neoproterozoic global events.
Journal of Asian Earth Sciences. 147, pp.254-270.
Heywood, A., 2014. Global politics. Macmillan International Higher Education.
Horne, J., 2017. Sports mega-events. Sport, Media and Mega-Events, p.19.
Hudson, S. and Hudson, L., 2017. Marketing for tourism, hospitality & events: a global &
digital approach. Sage.
King, A. D., Karoly, D. J. and Henley, B. J., 2017. Australian climate extremes at 1.5 C and 2 C
of global warming. Nature Climate Change 7(6). p.412.
Lundgren, L. and Evans, C. E., 2017. Producing global media memories: Media events and the
power dynamics of transnational television history. European Journal of Cultural
Studies. 20(3). pp.252-270.
Reinhard, C. T., and et. al., 2017. Evolution of the global phosphorus cycle. Nature. 541(7637),
p.386.
Van Dijk, T. A., 2019. Macrostructures: An interdisciplinary study of global structures in
discourse, interaction, and cognition. Routledge.
Vrba, E. S., 2017. Late Pliocene Climatic Events and Hominid 25 Evolution. Evolutionary
history of the robust australopithecines, p.405.
Online
Event strategy. 2014. [Online]. Available through:
<http://www.eventplanninggroup.com/ >

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