This presentation provides a comprehensive analysis of global events, exploring both their positive and negative impacts on the macro environment. It uses specific examples to illustrate social, cultural, political, tourism, and economic factors. The presentation includes recommendations for improvements in future event organization, focusing on issues like child marriage and health awareness. Additionally, a SWOT analysis tool is applied to assess the strengths, weaknesses, opportunities, and threats associated with planning successful events, emphasizing the importance of social media, motivated teams, funding, technology, and external factors such as weather conditions. The presentation concludes that global events have varying impacts depending on planning and execution, highlighting the need for careful consideration of macro-environmental factors and strategic planning.