Global Events: Diversity, Development Factors, and Management Analysis

This report provides an analysis of the global events industry, focusing on its diversity, key development factors, and management strategies. It examines different types of global events, including hallmark and mega-events, detailing their structure, organization, and location considerations. The report explores factors influencing industry development, such as market demand, economic and cultural factors, and social media impact. It evaluates the role of key factors in event development and structure, highlighting the impact on society through skill development and cultural exchange. Furthermore, it critically assesses promotional techniques and their influence, management strategies employed by organizers, and the environmental impact of global events, concluding with an overview of strategies for improvement. This student-contributed assignment is available on Desklib, a platform offering study tools and resources for students.

Global events

Table of Content.
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Examine the diversity of the global events in industry ...............................................................1
Various factors which influenced the development of the event industry in both local and
global level...................................................................................................................................3
Provide the evaluation of varied key factors which has role in development, role or the
structure of the event in prominent manner.................................................................................4
Provide the critical evaluation of varied techniques and factors which has influence the
development of industry and also plays signifiant role in the society.........................................5
Enlist the wide evaluation of the global events which display value, impacts and legacy of a
range events together within the surrounding where it has been planned to operate. ................5
Discuss various management strategies which are used by organisers to manage the event
development in effective manner. ...............................................................................................6
Examine the critical evaluation of different management strategies which are used across wide
range of events that are organise in global platform. ..................................................................7
Perform the critical evaluation for the impact of global events on varied steady of environment
and also provides its evaluation that are responsible for improving strategies in effective
manner. ........................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global events is represent as the events which are being organised for the limited instance
where enhance public enhancement are being invested. These events have huge impact on
populations which influence is also seen in surroundings. In these events enriched strategies are
being designed by the organisation who design the events. Global events act as a catalyst where
environmental, economic or political changes takes place. These factors allow massive scable
growth of business and it also directly attributes for livelihood of firm. These events are charge
for the limited duration that impacts economy of country in prominent manner. For effective
event organisation, the varied aspects are been taken into consideration with the aim to attract
more customers while implementing new trends. The report here is based on the common wealth
games which hare held in India in 2010. However, the report will cover the wide range of the
global events industry and also the factors which will influence these industry development in
prominent manner. Report will also cover environment and value impacts that also responsible
for event development (Jung, Kang and Shin, 2022).
MAIN BODY
Examine the diversity of the global events in industry
Different types of global events which are organised in global platform varied on basis of
the industry and their market. Global events comprise of diverge ranges that are considered as
important growing factor in market. Different types of the events with is associated structures are
being deliberate below :
Hall mark events: They are form of events which are incorporated in a specified place
or culture which are characterised as important image or branding factor for the firm. They are
characterised as primary function which provide host community a prominent opportunity to
secure their value in the competitive market. The event which are organised either by the firm in
regular basis or at particular instance. These type of events plays role in providing path to sport
events, cultural events or carnivals that are usually organised in global platform by the business
firm. the aim of organising these type of the events is to enhance the profit margin for the
organisation and enhance awareness for bead in the tourism sector. Additionally, the events are
being also aimed to generate the enhanced social or economic benefit for organisation as it
usually covers boost media exposure. These events attracts the international or national
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participants from inside or outside of the region where it has been organised. These events
example seen between England netball test match and Grooving moo and Australia (Werner,
Griese and Hogg, 2020).
 Structure of hall mark event – The structure planning for the events are been done in
impactful manner as the interrelation or dependency between the events are been
designed. These planning are been done in impressive manner to attract more customers
to enhance image of the firm. the event planning is usually handover to the event
organising firm to impart the attractive event which covers specified project. The advance
or skilful professionals in these films lead to emcee client satisfaction or association with
event.
 Organising of the event– when organising the event, the organisers pre-existing amylase
that all necessary resources or the arrangements are being done according to the set
principles during the planning. In this stage, location or entertainment pattern or events
types are being properly analysed to make sure that event achieves the desired success in
the instance. They are being analysed by the event organising firm which hare being
assigned for it. In reference to the Grooving the moo their event is being designed by
cathead promotions which has achieved a lot of success (Lower-Hoppe and et. al., 2019).
 Location of the event- The events are being organised in global platform by the firm to
not only earn the profit or associate with customers. There main is to interpret their
potential customers expectations in effective manner. To determined it, the location must
be selected while covering varied aspects that are easily assessable for population and
also which must attract the audience across the globe in prominent manner.
Mega events: They are the events which hare organised in the broader scale which are
organised in specific instance by the firm to attract the audience and enhance their profit
margins. Usually these events have the broad impact on the population or the environment where
they are being organised. They are characterised as large-scale sporting events which are
organised in international market by the firm. These events encourage the promotion of local
markets and also encourage cultural exchange of opinions. Through these events the systematic
growth to nations are being gained. These events are being usually organise when there is
collaboration of enriched investors or sponsors. Primarily the examples of these events includes
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common wealth games or the common wealth games which are being organised on huge
platform of these mega events (Horne, 2021).
 Structure : these are the events which hare organised in the international level where the
aim is to attract more and more customers to build strong base. This will support the
organisation to expand their growth in productive manner where they can challenge their
competitions in prominent way. These events support the one business firms to
collaborate with the effective influencers which support them in promotion of the branch
in wider background. These events enhance the firm customer base in optimistic manner.
The mega event is organised on particular theme to attract more customers while creating
the central track for the organisation under which event is run.
 How event are organised- These events are being organised by the competitive bidding
organisers who has better professionals who ca deal with he vast populations. To organise
the events it is very essential for event organising firm to analyse their financial aspect
accordingly. Professional advice are used to design it (Mahadevan, 2020).
 Place of event- Every site has relatively some site of limitation relative to planned mega
events. These are need to be measured in accurate manner. Some of them are location and
size of the site, relationship with hospital or motels and either is meeting environmental
needs or not. The relationship with the parking area and potential market is also seen.
However, these events support the organisation in promoting the diverse cultures in
global platform.
Various factors which influenced the development of the event industry in both local and
global level.
Events are widely acknowledge as the social or economic coverage where the enhance
ideas are formed to generate substantial relationship with potential customers. Different types of
events which are organised by varied countries to assist the growth and development of the
organisation in prominent manner. These events are need to be initiated while having its proper
analysis. Different factors which influence development of the industry in prominent manner are
being discussed below:
 Market demand- It is symbolise as demand of the product in particular market and
individuals who want to purchase it. It symbolise the willingness of the customer to
spend the certain range or amount for the product or service avail by the organisation.
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Market demand leads to reduction of the price as the production occur in bulk form. They
are describe as the important factor which impact industry development in global or local
level. When the events are being organised by firm in appropriative manner demand for
the services in engaged in higher level as customers attract more.
 Economic factor- The magnitude spend by customers on event impact the event
economy. They are the factors which have the enriched impact on the firm. The factors
which impact events are cost of travelling, influencers engagement cost or marketing cost
to encourage the great audience for the event. It is also affected when there is alteration in
the participation of the customers in event which also has the huge impact on society in
prominent manner (Wan and Song, 2019).
 Cultural factors- They are characterised as the most important factor which is influence in
through personality, language, dress or food habit of the area. The event organising firm
need to analyse religious faith or beliefs of the area where the event is being organised.
These mega organisers event are need to be planned in effective manner which has the
optimistic impact on the audience. When these values are being under taken effectively
they enhance development of the organisation and profit also.
 Social media impact- Social media is symbolise as the prominent promoting apprach
which support the firm to drive the enriched audience. Social media drives the
enhancement in customers for the event as they came to know about the pattern or format
which made them more excited to attend. It is medium through which enhance perception
of the hosting firm as it boost the tourism in effective manner. While incorporating the
social media as promotion approach for the event, it supports the firm cognition and
awareness for the event over the globe through single platform. Its major impact is seen
as enriched audience get attract for the event (van der Steen and Richards, 2021).
Provide the evaluation of varied key factors which has role in development, role or the
structure of the event in prominent manner.
Event industry are symbolise as the huge industry which has the impact of prominently
sponsorship or number of active participants. These actions influence through enhancement in
magnitude of people. It enhance the profit margin of the event also enhance the social
engagement. These organised events not only has its impact on the promotion of the culture but
also support the growth and development of the economy in the firm. Additionally, these events
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also influence the wide magnitude of the audience in effective manner. Its impact is also seen in
the tourism industry when event take place accommodation industry role enhance. All the varied
form of the events are being organised in different platforms depending upon the mode it has
been organised at. The structure of the events plays a prominent role in event effective
management and success. These structure planning support the event organising firm to manage
the event in developing mode. These events also has the enriched impact on the society as it
provide the opportunity for skill development, volunteering, cultural economic and
environmental development with enriched participation (Olivier and Carlson, 2019).
Provide the critical evaluation of varied techniques and factors which has influence the
development of industry and also plays signifiant role in the society.
Effective promotional practices are being initiated by the firm to spread the enriched
awareness among their potential customers. The enhancement of the awareness lead to increased
participation of people in the events. The number of events are organised to gain the attraction of
the customers towards the brand in prominent manner. They have major impact on the economy
on global level as several techniques are been incorporated. Factors which have influence the
events are technical, social or the economic features that have effective role towards the growth
of the organisation. The growth and development also promotes the respect for the cultures in
effective way. It also enhance the organisation effective state in competitive market (Keech,
2018).
Enlist the wide evaluation of the global events which display value, impacts and legacy of a
range events together within the surrounding where it has been planned to operate.
They are characterised as the events which are organised for the limited duration of
instance. They have huge involvement of public investment or funds in prominent manner. There
are various global events which are organised are world cups, cooperate events, cultural festival
or the Olympic games. Different types of factors are incoperate3d which assist the event
managment in prominent way. The value or the legacy has the huge impact on global events
together in which they operate are being described below:
Mega events
They are the events which are being organised by the firm in boarder manner. These
types of the events events are organised in larger scale which promote effective growth and
development of nation. Olympic games are the biggest global events which are organised on
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larger platform. These events includes varied athletics related riding, indoor games and their
knowledge for the effective guidance. Almost population engage themselves for the event as
participation are being done from different countries in this event. The common wealth game in
2010 was organised in India that has brought huge success as the mega event. The event
strategies and planning are being such a mode to attract enriched audience for the participation or
as gathering to cheer the participants (Doyle and et. al., 2021).
 Value – The aim fo the event organised is to gather the enriched audience with the
effective enthusiasm for the event. This encouragement also has the optimists impact on
the society and cultural beliefs of the region. These actions also supported in enhancing
the investment or profits for the firm in progressive manner. The values on which the
program was organised in India are humanity, equality and destiny. After enriching the
event promotion it has impact the participants in embraceable manner. Other than
participants, the effects is also seen on the areas citizens or the commodity which also
promote the approach of being fair and non-determinate in judgments (Pavlidis, Kennelly
and Castro, 2020).
 Impact – These values impact on the mega event is seen through enriched efficiency of
the work or companionship in the participants. These events have both positive or
negative action on the society and the organiser. The affirmative impact of mega event
name common wealth games which has organised in India was alteration in GDP
margin. Overall economic impact was seen through upgradation of $ 4,940 million on
Indian GDP that has enriched employment opportunity for around 24.7 Lakhs of the
population.
 Legacy- the major legacy of the common wealth games is it has boost up the local,
regional or national GDP in prominent manner. It has also improved the economy of
Federation. It improves the legacy of the event in manner to promote the growth in
effective manner. They support in managing the event in global platform in effective way
(MacIntosh, Kinoshita and Sotiriadou, 2020).
Discuss various management strategies which are used by organisers to manage the event
development in effective manner.
Management strategies are defined as the actions which are being taken by the
organising firm to regulate the planned actions in effective manner. These strategies when
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incorporated in the event in effective manner as it enhance the productive of the organisation and
also support in improving the performance in productive way. These strategies allow the firm to
formulate their actions in creative mode to attract more customers. These strategies support the
firm to plan the nature of goods and services in a effective manner in order to attract more and
more customers. It result in growth and development of organisation operations in impressive
manner. To ensure the success of global events, it is important for the firm to plan the effective
strategies. Types of strategies which support growth of organisation in effective manner are:
 Budget- When organising a event, the budget planning need to be done in prominent
manner t ensure that all planned actions are being occur in effective manner.
Organisation of the budget on large-scales is essential to facilitate the contribution while
minimising the unnecessary expenses.
 Role of government- In order to organised event, organiser need to take permission from
higher or legal authorities of the country to incorporate the event. The government mainly
affects social, cultural or sporting action of event planning.
 Venue- They are symbolise as peculiar area which hare been planned to organise the
event by the organisation. The choice of event plays the impressive role that contributes
to success of the event. Organisation determined must be easy for audience to approach
and must be large to incorporate enormous number of public for participation (Bauer,
2019).
Examine the critical evaluation of different management strategies which are used across
wide range of events that are organise in global platform.
The management strategies plays the crucial role in the success of the event as it supports
the organisation in setting up the desired goals in effective manner. The strategies form assist the
host of the event to make sure that all actions are being done according to set standards. These
management activities facilitates the carrying out of activities in and practices in prominent
manner which activates the occurrence of success at higher level. When planned in effective
manner they attracts audience to participate in organised event in more effective manner. To lead
the development of the event in effective manner, organiser should make sure that event must be
planning is done on prosperous manner (Chan and et. al., 2021).
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Perform the critical evaluation for the impact of global events on varied steady of
environment and also provides its evaluation that are responsible for improving
strategies in effective manner.
Global events are the events which hare being organised on large scale which promotes
varied cultural practices. The global events are being organised in enlarged platform where aim
is to attract more and more customers from varied region of the globe. The organiser of the event
incorporate the various form of the actions or planning to formulate the event in successful
manner. To overcome the ongoing troubles the organiser need to plan the event in effective
manner. However, it also provide the financial support to the country where it has been
organised (Rhodes and Lancaster, 2021).
CONCLUSION
From the above report the role of global events are been concluded. Global events are the
events which hare being organised in global level while assuring that enriched economic success
are being generated. The organisation and execution of the events is a wide concept which
consist of the various forces which has deep impact upon it. Report recount various events wither
they structure and manner in which they are organised. Report also covers varied strategies that
are determined by the organisation in order to ensure the effective carrying of global event. It is
been done to ensure that active participation of the audience for the event occur prominently.
Report also concluded the understanding of the demands of respecting culture and beliefs by the
events to alleviate their success.
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REFERENCES
Books and Journals:
Bauer, Y., 2019. Global Trends in a Complex World: A View from Jerusalem. Israel Journal of
Foreign Affairs, 13(3), pp.315-327.
Chan, M., Cheung, F., Lau, C. and Ma, T.F., 2021. Global trends in cross-cultural endorsement
of social mobility: Evidence from 167 countries. American Psychologist, 76(6), p.917.
Doyle, J., Filo, K., Thomson, A. and Kunkel, T., 2021. Large-scale sport events and resident
well-being: examining PERMA and the gold coast 2018 commonwealth games. Journal
of Sport Management, 35(6), pp.537-550.
Horne, J., 2021. Sports mega-events. In Research Handbook on Sports and Society (pp. 128-
142). Edward Elgar Publishing.
Jung, S., Kang, J. and Shin, H.W., 2022. Professional event associations in crisis: exploring the
relationship between recovery strategy fit and organizational commitments from the
perspective of members. International Journal of Contemporary Hospitality Management.
Keech, M., 2018. Exploring the growth of the Commonwealth Games. In Transforming Sport
(pp. 136-148). Routledge.
Lower-Hoppe, L.M., Wanless, L.A., Aldridge, S.M. and Jones, D.W., 2019. Integrating blended
learning within sport event management curriculum. Sport Management Education
Journal, 13(2), pp.105-116.
MacIntosh, E., Kinoshita, K. and Sotiriadou, P., 2020. The effects of the 2018 Commonwealth
Games service environment on athlete satisfaction and performance: A transformative
service research approach. Journal of Sport Management, 34(4), pp.316-328.
Mahadevan, R., 2020. Volunteer Use and Nonuse Values, Satisfaction, And Future Engagement
in a Sport Event. Event Management, 24(2-3), pp.427-434.
Olivier, L. and Carlson, J., 2019. Customer perceived value in periodic hallmark events:
Conceptualisation and impacts. In CAUTHE 2019: Sustainability of Tourism, Hospitality
& Events in a Disruptive Digital Age: Proceedings of the 29th Annual Conference (p.
194). Central Queensland University, Australia.
Pavlidis, A., Kennelly, M. and Castro, L.R., 2020. White women smiling? Media representations
of women at the 2018 Commonwealth Games. Sociology of Sport Journal, 37(1), pp.36-
46.
Rhodes, T. and Lancaster, K., 2021. Futures-oriented drugs policy research: Events, trends, and
speculating on what might become. International Journal of Drug Policy, 94, p.103332.
van der Steen, T. and Richards, G., 2021. Factors affecting resident support for a hallmark
cultural event: the 2018 European Capital of Culture in Valletta, Malta. Journal of Policy
Research in Tourism, Leisure and Events, 13(1), pp.107-123.
Wan, S.K. and Song, H., 2019. Economic impact assessment of mega-events in the United
Kingdom and Brazil. Journal of Hospitality & Tourism Research, 43(7), pp.1044-1067.
Werner, K., Griese, K.M. and Hogg, J., 2020. The Service-Dominant Logic, Value Cocreation
and the Impact on Universities ‘Event Management Curricula. Trends in Event
Education, pp.113-127.
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