Global Events: Evaluating Development Factors & Management Strategies

This report provides a comprehensive analysis of the global events industry, focusing on the diversity of events, factors influencing their development at local and global levels, and the impact, value, and legacy of these events. It evaluates key factors such as growth and emergence, value and contribution, demand and motivations, global expansion, socio-cultural development, and future trends. The report critically assesses techniques that shape and influence the event industry, including management strategies to support event development and the impact of global events on the environment. Specific examples, such as the FIFA World Cup and various cultural and sports events, are used to illustrate the discussed concepts. The report concludes by emphasizing the importance of considering future trends and implementing effective management strategies for the sustainable development of the global events industry. Desklib provides access to similar reports and resources for students.

Global events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK...............................................................................................................................................3
Diversity of global event industry with the discussion of different types of events in our
society..........................................................................................................................................3
Explain factors that influence on the development of event industry at local and global level. .6
Evaluation of key factors that influence structure, development and organisation of events.....7
Critical evaluation of techniques that shows key factors which shape and influence event
industry........................................................................................................................................7
Evaluation of impact, value and legacy of global events............................................................8
Management strategies in order to support event development..................................................9
Critical evaluation of specific management strategies..............................................................10
Critically assess impact of global events on different levels of environment and evaluating the
strategies in order to support event development......................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and journals:...................................................................................................................12

INTRODUCTION
An event is defined as the planned occasion or social gathering which is organised by an
individual or groups of individual in order to celebrate a particular happening. It also organised
for the purpose of cherishing movements with other people (Richards and Colombo, 2017).
There are different types of events in our environment running on the basis of size and scope
such as personal, charitable, corporate, etc. In today's business environment, global events plays
an important role and it turned out to be international communication agency which is very
helpful in order to connect with different peoples and brands. This report will be discussing an
international convention centre i.e. Excel Centre London. They are hosting many types of events
such as Olympic sport events, etc. This report will be discussing diversity of global events and
the factors that influence the development of events. It will also discuss impact and legacy of
global events on environment with the discussion of management strategies that support event
developments.
MAIN BODY
TASK
Diversity of global event industry with the discussion of different types of events in our society
Events are defined as a public gathering at a determined time and place. The main
objective of staging an event is to rise in entertainment, business profitability, community and
celebrity. Some important events are conferences and exhibitions, seminars and corporate events,
music and art performances, festival, promotion and fundraising, product launches and trade
shows (Sobolev and Brown, 2019). There is a high diversity in the global event industry as it can
be categorise into many different ways such as size, content and form. Event size is defined as
the categorisation of events according to the size and scale. It includes mega events, local
community events, and hallmark events. Both hallmark and mega events are sub categorised into
the major events. On the other hand, local or community events are hosting festivals and events
that targeted only local audiences for the fun and entertainment value. This type of events
produces many benefits such as strengthening belongingness, creating a sense of place, and

engendering pride in society. One of the important examples is Asian Mela-Waltham Forest.
These types of events are very helpful to expose people who have new experiences and ideas,
encouraging diversity and tolerance and participation in arts and sports activities.
Major events
Major events are generally very large according to their name. It includes media interest
that has a capability to attract a large number of visitors (Bauer, Rooney and Lepland, 2020).
These events cover a mass media and provides man economic benefits. It has three important
elements which are mentioned below:
 The first element is to involve competition between individuals or teams that represent
their nations. In simple word it is classed as sporting events.
 These events should be attract interest of public on national and international level which
results in a spectator attendance of public and also cover media.
 It should be of international level that includes many nations in their event.
After analysing three important elements in the major events, it is identified that it
includes many events that are discussed below:
Hallmark event
Hallmark event are refers to the event which can be easily identified with the earth shows
or a spirit of a city. These events become the synonymous of the places which game awareness
and widespread recognition. Some important examples of hallmark events are Kentucky Derby
in USA, Edinburgh International Festival in Scotland, Chelsea Flower Show, and Oktoberfest in
Munich, Germany. With the help of these events, UK country sense international recognition and
local pride. It also generates huge tourist revenue.
Mega events
These events are large in size and they give a great impact on economy of the nation.
They generate a competitive bidding with different nations. Some important examples of mega
events are Olympic Games, World Fairs, and the FIFA World Cup. The visitor exceed the
volume approximate 1 million and the cost of capital should be at least 5 million dollar. I think

loot World Student Games in Sheffield, UK Millennium Festival in 2002, London 2012 Olympic
Games, Commonwealth games, etc.
Events based on content or form
In this category, events are classified on the basis of their content or form. This event is
categorised into two important forms that are mentioned below:
Cultural event
Cultural events are including festivals which are pre date events. They are universal form
of events which are exists in most of the cities and societies (Bastos and et.al., 2020). Some
important examples are Sound of Music, Phantom of the Opera, Edinburgh festivals, etc. These
events are an important expression of the activities of human. They are contributing in social and
cultural life of individuals.
Sports events
Sports events are one of the important and growing parts of event industry that provided
many benefits to the country that is hosted an event. It includes commonwealth games, Olympic
Games, etc. It attracts tourist visitors that generate an economic impact (Messmer and
Simmonds, 2021). It is found that sport events not only gives benefit to the host country but also
provide many benefits to the participants that include coaches, players and officials. It has
categorised into four parts that are discussed in below points:
 Type Aare the mega events that include international spectator events such as Summer
Olympics, the FIFA World Cup and the Paralympics games.
 Type B are the calendar events that generate a significant economic activity. It is the part
of annual domestic cycle. For example, FA cup final.
 The third type is type C that is one of the major competitor and spectator events which
generate an uncertain level of economic activity and considered as one off events. For
example, Grand Prix Athletics.
 The last category is type D which considered as showcase events. It generates little
economic activity as it is the part of annual cycle. For example, National championships.

After discussion of the all events, it is very important for event management organisation
that they should follow up proper structure in order to organise events. There are many specified
bodies that organise events which include Harrogate International Festival, BBC Haymarket
Exhibitions, etc. In addition to this there are many event management companies that run their
business very well and organise many big events. For the organising of events, venues are very
important and their size plays an important role. Some of the important venue examples are
Alton towers resort, the London eye, Windsor and Warwick castle, etc.
Explain factors that influence on the development of event industry at local and global level
An event industry is considering as a most diversified industry which get affected by
many factors. Some of the important factors include growth and emergence, value and
contribution, demand and motivations, global expansion, socio cultural development,
opportunities for events, and future trends (Osozawa and Wakabayashi, 2021). These all factors
give a great influence on the development of event at local and global level. It can be understand
with the help of separate explanation which are discussed below:
Growth and emergence of event industry
In current scenario of event industry, it is found that every day the growth of this industry
is rising at an increasing rate. It is found that the reason behind their increment is the work which
is rising because of industrialisation. Due to this, people want to attend events as they get
opportunity to relax from busy life and they can celebrate without interference of work. Growth
in event industry becomes very helpful for local and global level. At local level, with the help of
growth and emergence of event industry, a country is able to enjoy many benefits such as profits
and revenues, income generation opportunities, employment, etc. Whereas at the global level, it
is tends to improve the global growth and motivate global collaborations.
Value and contribution of events
It is found that due to events income, it provide values and contribution to the global
economy which is very helpful for local and global countries. Due to this, the country is
conducting many community projects and even funding them in order to focus the spotlight on
event industry (Melo de Almeida and et.al., 2018). For example, a largest combined event was
Beacon Millennium Project that provided many community level celebrations. It includes a high

investment of over 1.3 billion GBP for the purpose of environmental projects, 200 new buildings
and visitor attractions.
Demand and motivation
Every day the demand of events is increasing and because of that an event management
company is requiring exhibition centres and conference centres in main cities. It also includes
many corporate events that are running on local and global level. It includes incentive travel,
corporate hospitality, meetings and conferences, client entertainment, etc.
Future trends
It is very important for the event industry that they should follow all the future trends is
upcoming as it impact on event development at local and global level (Chiang, Mazdiyasni and
AghaKouchak, 2021). At local level, if nation is follow up with all the future trends then they
can easily develop their event industry in an effective way. Whereas at global level, it is also
similar important to follow-up future trends such as use of technology in the events in order to
conduct major events. The success and growth of event industry is depending upon the future
trends.
Evaluation of key factors that influence structure, development and organisation of events
It is analysed that there are some important factors which should be considered by event
industry as it influence on the development and their structure. Some important key factors are
global expansion, future trends, growth and emergence, value and contribution, etc. These are the
some important key factors that influence structure, development and organisation of events. It is
important for the event management organisations that they should consider these factors while
structuring their events. For example, growth expansion is one of the important key factors
which should be considered by event management companies as it gives a great impact on the
structure and organisation of events. Due to growth expansion, it is necessary for event
management companies to make structure according to this factor.
Critical evaluation of techniques that shows key factors which shape and influence event
industry
From the discussion of factors, it is analyses that all the factors play an important role as
it influence and shape the event industry and also our society. This can be better understood with

the help of examples. For examples, the FIFA World Cup is a Mega event that gets affected by
many factors such as growth expansion, future trends, demand and motivating, etc. With the help
of FIFA World Cup, a country who is hosted and the participants enjoys many benefits as they
get an opportunity to grow. It generates many employment opportunities for public. In the
similar way, other factors give a shape and influence on the event industry.
Evaluation of impact, value and legacy of global events
It is identified that there is a great impact and legacy of global events on the country.
Events are touching almost every aspect of life which includes cultural, social, environmental,
economic and political aspects (Kenyon and Bodet, 2018). It is found that events are providing
impact and legacy both. Impacts are the immediate effects, whereas legacies are the long term
effects. Increasing the growth of event industry shows that events are playing an important role
and gives immediate and long-term effects on the society as well as economy of our country.
They provide many benefits due to the popularity of events. Events are well-researched and
documented which is very important to make the successful event. With the use of strategies,
event management companies can easily enhanced the positive outcome of events. There are
some important points which are mentioned below that shows impact and legacy of events:
 Event impact and legacies are very important for the country as it provides positive as
well as negative events on stakeholders and the host country. It provides and impact on
economic, social, infrastructure and sporting.
 With the help of events, countries are enjoying many benefits such as collaboration and
sharing between the organising committee and host cities. It increases reliability and
scale of available information (Meza Talavera, Al-Ghamdi and Koç, 2019). This can be
better only with the help of right leadership and effective partnerships.
 Event legacy can better understand with the help of example such as the Olympic Games
of FIFA World Cup. It provides many long lasting impacts on the host and organising
committee. With the help of this event, a country can successfully accomplish the goals

and objectives of a particular event and able to generate many opportunities for the
success and growth of economy.
 One more important example of legacy of events is Olympic Games in London 2012. The
legacy of event can be measured with the help of tangible evidence such as figures which
can see and take as fact. It improves infrastructure of London as they had to host and
Olympic Games which is a very big deal for them (Li, and et.al, 2019). It increases
amenities and housing in the surrounding area of Olympic park. There are many
economic impacts also found that UK economy faced a boost of £14.2bn after London
2012 Olympics in just 2 years.
 As per the Oxford economics, the estimate that due to the Olympics the gross value
added will be £28-£41bn by 2021. That was a great value addition for economy and it can
only possible with an effective legacy planning that involves discussion with stakeholders
about the areas of legacies where possible.
 One thing that should be kept in the mind of organising committee and the host country
that the legacies should have an important aim is to help the local communities. It include
creation of opportunity that encouraging a host community in order to support an event.
In addition to the above event legacy and impact, it also found that due to these major and
mega events tourism sector is improvising. This is a very positive impact due to the events.
Tourism and hospitality industry is increasing their business and providing best experiences and
services to the customers.
Management strategies in order to support event development
In today’s event industry, every organising committee and hosting countries are focusing
on making the successful events which provides them positive benefits to the nation. But at this
moment it is very important, that they should make sure about responsible event development
(Grix and et.al., 2017). Responsible event development is refers to the accomplishment of goals

and objectives of an event with sustainability. Sustainability presence is very important in the
event development as it makes them responsible. For that purpose, event management companies
should focus on management strategies that support responsible event development. There are
some important strategies which are discussed below:
Determine and target audience
It is an important strategy which focusing on defining the goals and objectives of an
event. After defining the goals and objectives, it is necessary to identify the target audience in
order to communicate with them (Pereira, 2018). Audience should be segmented according to the
age, hobbies, occupation, interesting location so that they can easily reach out to target market.
After an effective segmentation, an event team should create and implement approach in order to
communicate relevant messages. This will help them to engage and make the interest of people
in their events.
Understanding of resources
This is very necessary for event management companies that they should make a list of
resources such as money, staff, time, event management technologies, and support services. This
will assist in to arrange events with a large people involvement (Smith, Ritchie and Chien, 2018).
In addition to this, they make sure that all resources should be optimally utilised and focus on
sustainable development.
Budget
Creation of budget is very important in which event management team needs to prepare a
budget with an estimated cost of each and every service. This will helps them to accomplish the
goals and objectives of event in a sustainable manner.
Go social
As per the statistics of Global Digital Report, it is found that 3.484 billion peoples are
active social media users that means in order to spread the information of events, event
management system should use social media platforms (Silvestre, 2021). It includes Twitter,
Instagram, Facebook, etc.

Critical evaluation of specific management strategies
It is analysed from the discussion of management strategies that an event industry should
focus on using of specific strategies which helps them to manage and deliver a responsible
events to the public. This can be only possible with the use of management strategies. Some
important management strategies are setting a goal and objectives in a clear manner, optimally
utilised resources, sustainable development, etc. These are the important strategies which is able
to deliver responsible events. This can be better understand with the help of an important
example i.e. FIFA World Cup.
Critically assess impact of global events on different levels of environment and evaluating the
strategies in order to support event development
It is analysed that there is a great impact of global events on different levels of
environment. In the country, it is found that Global events provide a great impact on different
levels of environment such as social, cultural, economic, environmental, etc. In this respect, it is
very important for organising committee that they should increase a positive impact of events.
This can be possible with the use of strategies which is able to manage and deliver a responsible
even development. It will provide benefits not only in the current period but also create many
positive impacts for future.
CONCLUSION
It can be concluded from the above discussion that the countries are focusing on the
development of event industry. The reason behind this is countries are enjoying many benefits
such as employment opportunities, income generation, branding of country, opportunities for
collaboration with other nations, etc. This report discussed the different types of events such as
major event, local or community event, etc. It also covered key factors that influence the
structure and organisation of events at national and global level. This report also discussed
evaluation of impact and legacy of global event including the support of management strategies
that helps in development of events.

REFERENCES
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destination image: The image impact of hosting the 2012 Olympic Games for the city of
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