Comprehensive Report on the Global Events Industry: SWOT Analysis

This report comprehensively examines the global events industry, beginning with an introduction to its diverse nature and the importance of multidisciplinary teams in event execution. It explores the different types of events, including local, major, and hallmark events, highlighting their characteristics and significance. The report then delves into the factors influencing the industry's development, such as social media's impact, economic contributions, and the demand for various event types. It analyzes the positive and negative impacts of global events, including environmental, social, and political dimensions, using examples like the London Olympics. Furthermore, the report investigates strategies for responsible event development, such as the balanced scorecard, and assesses the macro environment's influence on the industry, concluding with a SWOT analysis for a specific event to evaluate planning criteria.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 the diversity of the global events industry.............................................................................3
P2 Explain the factors that have influenced the development of the events industry globally..4
LO2..................................................................................................................................................5
P3 value, impacts and legacy of a range of global events on the environment in which they
operate.........................................................................................................................................5
P4 strategies used to support responsible event development for a range of global events........6
P5 The positive and negative impacts the macro environment has on the global events
industry and their influence on decision-making and organizational behaviour, supported by
specific example..........................................................................................................................8
P6 Conduct a SWOT analysis for a specific event to examine and access the criteria essential
for the successful planning of the events....................................................................................9
CONCLUSION..............................................................................................................................10
References......................................................................................................................................11

INTRODUCTION
A multi-disciplinary team which is the combination of professional of innovations, passionate as
well as creative events. These professional could be from all across the world with variety of
experiences and backgrounds. This diversity in the team is the core of inspiration and creativity
of the event. This diversification in the team which conducts the global level event enable the
event with ideas, innovations, cultures and with many more experiences. Such event is flawlessly
executed, and they are truly connected with the audiences. In this report is has been discussed the
various positive and negative impacts of macro environment on the conduction of such event
followed by the SWOT analysis of such global event (Qie and et.al, 2019).
LO1
P1 the diversity of the global events industry
Local Events- local events are the events which have vents which are organized by the
event planner for the local community which will involve them into the activities according to
the nature of the events. These events are small events which do not have much coverage and
also allows limited public which are part of a club or a group. Local events are those events
which can be managed by some group of peoples like students, some by the other regional group
they prepared for the events who have public in countable numbers. Local events are those
events organised by students and many other group. Theses events are small in nature and these
events are organised by small groups.
Major Events- Major events are the events which are organised by the event companies as the
nature of this even is nationwide and it has the capacity to attract more public. In these events
many companies also sponsor the financial aspects to promote their business and increase their
sales. These events are in short period and are very popular in nature, and these events are also
considered as a very special events for the public who visits it. Major events are organised by the
major groups and they also advertise their events in these major events. Events which have so
many peoples working in it and making big stages where lots of the public are coming to attend
to watch and participate in these events. These major events give employment to the localities.
Major events design by the most famous artist and they have some expertise team.
Hallmark events- these events are done internationally to promote the culture and boost the
tourism industry in the country. These events also help to increase the growth rate of the

economy and it includes the cultural festivals and social gathering to portray the culture of the
region to the tourist. Hallmark events are the events which are major fairs, expositions, sports
events some celebrity charity events and cultural programs on the international level which have
no limit in budget as they are big in nature. Hallmark events are those events which provide the
host company to grow and represent their company in the international market and show their
exhibition to the world and show their talent to the world. Environmental and social significant
secure them high opportunities and give the business and platform to show their creativity. These
events are more attractive and mostly organised to attract more tourist and which helps the host
country to stable there economy..
P2 Explain the factors that have influenced the development of the events industry globally
There are few factors which influenced the development of the global events which are as
follows:
 The growth and emergence of the event industry: social media is the main and major part
of the global events which put impact on the industry due to details and status of the
events which is updated and the published to increased in the awareness of individuals.
Where social media have there impact on the events and these effects are like where they
update any information it grows like fire and whole world can see the events details in the
market where event organizers also put tickets online where general public can buy it.
Social media has an impact on every aspect of the events which are famous as global
events where they can also research the about the consumer attitudes towards the
intentions towards the events as they set events on Facebook where they can also get the
data on the expression base of the customers which justify that how many people are
ready for the events and how many people are interested in it. Technology has made a
massive impact on the change to the events industry. Public can buy the online tickets
where they do not have to stand in the line of the events. The impact of the media allows
marketers to promote their product to a global audience. In addition, as the sport industry
continues to grow, there may be greater focus on specialization within event management
although many organizations currently employ a limited number of employees
responsible for event.
 The value and contribution of the events to the global economy: these events like
Olympics united kingdom in 2012 which boom the economy or which help the economy

of united kingdom in every sector where Olympics gives the employments to the local
residents of united kingdom. These events are so big and organized as a demographically
and geographically as well. They put direct impact on the economy as the total amount of
expenditure within a defined geographical area. Which can be directly attributed to
staging event.
 Demand and motivation for different types of events: events are the most important for
the motivator for the tourism which have an effect on the tourism industry. Events have a
massive effect for the tourism like sunburn and tommorowland are these global events
which have motivated people to participate in it for these events people come to see and
participate in this function or events from all over the world. These global events
encourage the tourist to come and visit and these events are different texture which
demands more and more people to come and visit.
 Global expansion and opportunities for the events: some events like Olympics and fifa
world cup are so much famous which have audience come to visit from across the world
and these type of events create more opportunities for the global expansion and for that
host country do everything for the development of these events.
LO2
P3 value, impacts and legacy of a range of global events on the environment
There are two impacts of the global events and these are based ion the positive and negative
which are as follows:
1. Physical and environmental impact: climate change, water pollution, noise pollution and
deforestation. These are the impact which put as the physical and environmental faces
through the London Olympics in 2012 where they face the after effects of the London
Olympics when the world's eyes are on the Olympics and these are the threats to the
environmental effects. During London Olympics Deforestation for the downhill skiing
which result them of tons of thousands of tree has been cut during the making of the
grounds and platforms for the players who is going to part of the Olympics. The positive
impact of the London Olympics is that where the grounds and platforms are not good
they have been managed by the government.
2. Social and culture impact: the prestige game of Olympics which is the most famous
global events in the world of 2012 which is hosted by the united kingdom and named as

London Olympics which had a positive impact on the social and culture of the country.
During London Olympics there are more than 10500 athletes are who participated in it.
Within 302 events in different 36 sports and through these games countries like India,
china, Pakistan, united states south Korea and north Korea and others are involved and
participating which came with there different culture and social approaches teaches
others country the culture diversity and bring the peace in the nation. Which is the main
purpose of the whole world is this through this Olympics games.
3. Political impact : from the London Olympics help they find the positive and negative
impact of these events on the political factors UK economy has seen a major return from
its businesses positioned themselves in the market for the global event contracts as an
experience of there 2012 Olympics . London 2012 has clearly had some benefits for the
UK in economic and reputation terms. These events also put there impact on the making
of the economy. Yet the methods of economic impact assessment are ill-equipped to deal
with some ambiguities and uncertainties associated with mega-events and their
consequence. The best part about the Olympics there are hundreds of global leaders meet
and they deal with there economic and find there the best solutions and also give aid to
the underdeveloped countries which bring these events close. Prime minister of London
tony Blair's support for the bid and it was seen as a big and major boost for London and
significant to Moscow and new York and Madrid as supported by the nelson Mandela. .
P4 strategies used to support responsible event development for a range of global events
Balance scorecard – the balanced scorecard is planning based on strategic planning and
the systematic management which is used in the alignment for the strategy of organization by
performance evaluation.
Financial perspective: according to the financial aspect which shows and calculate the financial
performance from the global events which shows the impact over the economy of the host
country(Gruneau,and Horne, 2015).
Customer and stakeholder- how many stakeholders and customer's perspective views
organizational performance from the point of view the customer or other key stakeholders that

Internal process- through the perspective of the quality and quantity how global events effective
the performance of the global events effects. The internal process shares the effective learning
and balanced use of the global events put on the economy of the host country.
The business perspective: from business perceptive it refers to the internal business processes
measuring the different statistics of the business during the global events in the host company. It
also shows that how global events effects the tourism and how business shows the customer
requirements. These requirements from the business perspective shows exact amount of need
that global events generates for the local business. Mission oriented processes that have many
unique and different problems can found out of the global events(Akhter,and Daly,2017).
Learning and growth perspective: from the global events the main objective of the host countries
whatsoever they learn from the events and how much they grow from the existence of these
events has different perspective which includes employees training and culture attitudes which
are related to both the individual and corporate and self improvement. In this rapid changing
economy people are the main resource. According to this present scenario the technological and
economic changes and the new law and rules decisions.
So the basic meaning of the balanced scorecard show the impact of the global events on the host
country how they learn from the events and what global events give them and due to the these
events what they provide to the others country. Effects which shows the performance through the
lenses of human capital, infrastructure, technology, culture and other capacities that are key to
breakthrough performance. The balance scorecard show the performance evaluation of every
aspect on the society, business and economy and the growth from the events.
P5 The positive and negative impacts the macro environment on the global events industry
The positive and negative impacts the macro environment has on the global event industry of
Olympic games
Social impacts
1. The social impact of the London Olympic 2012 games was not as much as that of
technological and economical. But social impact given by Olympic games to the
residents of the London a deep recognizance and identity of being associated with the
country which is world-famous as well as high tech. This gave the people of the London
a positive thinking towards their city. The event has also facilitated as unemployed

workers got job, various homeless people were provided a better and safe environment to
stay or reside in the country. The economic condition of the people was also improved,
which ultimately led to the urban development of the society in many ways as well as
better social life of the people of the country.
Political and legal
The status of the London government has been strengthened due to the London Olympic games.
It is the fact that a country is reflected by it residents and the residents of the country are
reflected by its leaders. Thus, hosting of Olympic events in the country has significantly
demonstrated the image of London that the leaders of the city has framed such legislation
policies which could led organizing of other major mega events in the city. This eventually
elaborated the name of country across the world and this led the country to be considered as a
strong contender for different developed countries legally and politically (Horne, 2017).
Technical
The technological advancement in the city of London got highly affected i.e. the city got the
considerer able growth in the digital media as well as its technological support was greatly
appreciated. Due to Olympic games the usage of social media has increased in many folds,
various new technology were used to make the event successful. Moreover, the people of
London showcased their stage designing , lightening as well as in sound system. Additionally,
this has encouraged or provided new avenues for the upcoming latest technologies and media
companies in the city of London. This event made the people of the London much aware of the
benefits of using social media.
P6 SWOT analysis for a specific event to examine and access the criteria
The SWOT analysis of Olympic games
Strength
Since this event is the worlds most prestigious sporting event it got co sponsored by the world
top brands, it got participation from all across the world, the event has provided the unknown
athletes with the opportunities in order to showcase their talents to the worldwide audience. The
event let the host country to show case themselves to the rest of the world. The event got the
unmatched media coverage. Moreover, Olympic game got the participation of world's top-level
sportsmen of various level.
Weakness

The various weaknesses associated with the Olympic events company are :
Boycotting by several countries due to the political reasons of the host country, past terrorist
attacks such as one that of Munich in the year 1972 has placed various questions in the minds of
athletes for their safety. There was a hidden fear in the minds of the sportsperson for their safety
concern. One of another weakness of the event was several past incidents of doping and intake of
drugs has placed a mark of question over the credibility of the event.
Opportunities
The several opportunities associated with Olympic game company was is restored the confidence
of the fans of the games as the higher anti doping standards were implicated in the event. One of
the another great opportunity associated with the Olympic games company is it could include the
sports of cricket, this would eventually let the company to get more viewer of the event as cricket
as sport is much liked by the countries of Indian sub continents (Markle and et.al, 2017).
Threats
There is always a fear that surrender the sportsperson of the Olympic games are the threats of
terrorists attacks. These threats are likely to increase with time. Some other threat to the Olympic
games could be due to more professional nature of the sportsperson which could led them not to
take part in such events. Thus, there could be some chances with the future that the biggest sport
star might skip the Olympic games.
CONCLUSION
This report can be concluded as, a multi-disciplinary team which is the combination of
professional of innovations, passionate as well as creative events. These professional could be
from all across the world with variety of experiences and backgrounds. This diversity in the team
is the core of inspiration and creativity of the event (Diffenbaugh and et.al, 2017). This
diversification in the team which conducts the global level event enable the event with ideas,
innovations, cultures and with many more experiences. Such event is flawlessly executed, and
they are truly connected with the audiences. In this report is has been discussed the various
positive and negative impacts of macro environment on the conduction of such event followed
by the SWOT analysis of such Olympic games.

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