Comprehensive Analysis of the Global Events Industry and Impacts

This report delves into the global events industry, examining its diverse structure, including local community events, hallmark events, sports events, and mega-events. It analyzes the industry's organization, involving various event types, suppliers, and venues, and explores the roles events play in society. The report identifies factors impacting the industry's improvement, such as investment, motivation, industrialization, and socio-cultural influences. It evaluates the environmental, social, cultural, political, and economic impacts of global events, including their legacies on stakeholders. Additionally, the report reviews management tactics for responsible event development, such as the balanced scorecard and corporate environmental management models. The report also touches upon the positive and negative impacts of the macro environment, supported by specific examples (covered in a PPT), and concludes with a SWOT analysis for event planning (also covered in a PPT).

Title: Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain the diversity of the global events industry, involving its structure and organization
and the role of various kinds of events in society........................................................................3
P2 Describe the factors that impose direct impact on improvement of the events industry
globally.........................................................................................................................................5
TASK 2............................................................................................................................................5
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................5
P4 Review management tactics adopted by support responsible event development for a range
of global events............................................................................................................................7
PART B...........................................................................................................................................8
TASK 3............................................................................................................................................8
P5 Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organizational behavior, supported
by specific examples....................................................................................................................8
Covered in PPT............................................................................................................................8
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events...........................................................................................8
Covered in PPT............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCE................................................................................................................................10

INTRODUCTION
Global event signifies physical phenomenal that take place for short time period in order
to reach at global level. This kind of event depends upon the investment made by public that
imposes direct impact on population by improving positive atmosphere. In currents time, it has
been analyzed that global event is segmented on the basis of revenue source, age group and
many more. In addition to this, there are different sub sections of this kind of industry which
include exhibition, sports, and seminars and so on. This assignment will determine the diversity
related to global events. Also the focus is on values impacts Legacy in context of global event
and also this report will cover favorable and adverse effect on macro environment during
particular phase of time period (Arnegger and Herz, 2016).
PART A
TASK 1
P1 Explain the diversity of the global events industry, involving its structure and organization
and the role of various kinds of events in society
In sector of global event, it has been analyzed that there are various kinds of events such
as sports events as well as community events and many more. The explanation of event that is
going to be mentioned below:
Local community events local events is considered as gathering of an individual person
in public property which is approx 50 or above 50 individual person who take participation for
particular or specific reason. Demonstrations and Parades are considered as the important
example of this event.
Hall mark event it is considered as an important event that help in analyzing sports and
assists in increasing the awareness. In addition to this, it has been analyzed that event is
conducted for a short time period and also focuses on increasing awareness related to tourism
destination (Benier, 2016).

Sports event considered as an event that is conducted by using machines, people as well
as animal. There are various kind of activities performed such as contest, competition, game that
increases competition level during particular phase of time period.
Mega event it has been analyzed that mega events are determined as an event in which
approx above 1 million visitors involve and approx 500 million dollar is spent as expenditure.
The cultural Olympiad is determined as a good example of Mega events (Wang and Lin, 2018).
Structure of event industry:
There are various kinds of events which are conducted by various organizations,
government and many more. There are various kinds of organization who conduct event in an
appropriate manner. In addition to this, there are different kind of event which is run by specific
team and large event company in which structure is followed by various forms such as Matrix,
functional and many more. In addition to this, there are various corporate event which is
conducted by in-house team of event in which the structure may change depend upon situation
and on timely basis.
Supplier of event industry suppliers such as lightning, entertainment sound
manufacturing and so on. There are various important supplier network is considered as a main
part of industry.
Venue: venue management is considered as an event in which the management or
administration related to different component emphasize on various parts of venue of marketing.
There are various venues involve libraries, Universities and many more (Cohen, 2016).
Industry Association it has been analyzed that rising event sector is regularly
formulating association of professional in which there are different types of element that provide
assistance to event company for satisfying the need or want of customer in an effective manner.
Role of events in society:
 The main role in mindset of public event is considered as a significant event or
community event that is conducted on specific interest in respect of event.

 Furthermore, community is determined as a important stakeholder in which procedure of
event planning add itself to increase awareness related to topic of event.
P2 Describe the factors that impose direct impact on improvement of the events industry globally
It has been analyzed that for celebration, it is necessary to have proper investment in
participating and there are various factors involved such as traditional festivities.
Demand and motivation for different type of events from the years, it is analyzed that
events are particularly plays a significant role for organization of event as motivator. By
organizing event, every industry focuses on increasing knowledge regarding needs or want of
customer, marketing trends and many more which imposes direct impact on whole planning. It
has been analyzed that industrialization in relation to event influences direct impact on
motivational element such as social, economic, personal, culture and many more. Involving this,
in context of London Excel Exhibition Centre elements will assist organization in increasing
share of market, income, profit in short time period (Getz and Page, 2016).
Event history and socio-cultural factors there are different factors such as culture,
demographics and many more that imposes both favorable and adverse impact on income and
profit of organizational event. In context of London Excel Exhibition Centre, it is important to
increase the awareness in term of culture, public issue that help the business organization in
increasing knowledge related to various socio-culture factor and these are beneficial or
advantageous for improving UK economy (Sykes, 2016).
It has been analyzed that, there are different factors mentioned above that imposes direct
impact on London Excel Exhibition Centre. There are various issues or problem which is faced
by organization if there is any kind of failure. It is important for company to involve all these
kind of factor to achieve leading position at Marketplace.
TASK 2
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
There are different type of event are organized in various company which imposes direct
influence on atmosphere. It involves various kinds of events which are connected to various

aspects of organization so it is necessary to have different types of resources that help in
implementing event at global level (Kabanov and Jiang, 2020). There are different types of
events which are organized by organization and it imposes direct impact on atmosphere which is
going to be mentioned below:
Social and cultural impact event is very significant which help in building appropriate
relationship among individual person of society. Culture is differing for every individual person.
It involves value, tradition, belief that is considered as a significant for society. It is necessary to
organize a cultural event for increasing interaction among individual person and enhancing
knowledge regarding different culture, region as well as tradition. In addition to this, this type of
Cultural Event generates issue or problem for that individual person who is introvert. It also
leads to increase in conflicts, if their view point or opinions differ from each other.
Physical and environment impact physical elements like transportation as well as
communication facilities. It involves favorable aspect because providing service by using
transport facility to its public that is helpful in travelling from one place to another one. It
imposes direct impact on the environment because it generates noise pollution which creates
issue or problems related to health (Makarychev and Yatsyk, 2016).
Political impact there are various rules and guidelines which must be followed that
imposes direct impact on event. There is different kind of events organized by various industries
on different country so that it is necessary for them to follow various procedure or rules which is
implemented by government. It imposes both positive and negative impact on event. If the
organization follows rules of government then it imposes favorable impact on the company. If
policies do not followed strictly than it imposes negative impact on the company like shortage of
finance, decreasing promotion and many more (Srivastava and Bhatia, 2017).
Tourism and economic impacts event generates opportunities for tourism sector and it
imposes favorable influence on economy that is connected to income which is the result of
conducting events in an appropriate manner. There are various industries organized event that
help in increasing employment rate at market place. But organizing an event, there is
involvement of too much risk that sometime imposes negative impact on company and destroys
the reputation at market place.

There are different factors or elements which provide contribution or efforts on economy:
National level these events is conducted on national level so it imposes overall impact on
the economy. For conducting event at global level, it is necessary to have information regarding
various countries so that it provide positive efforts for economic. It is used in enhancing foreign
direct investment of country. It also increases the economic situation due to more and more
income that is come from various events that is conducted by organization (Mancini, 2018).
Regional level event which is organized on regional level focuses on enhancing
gathering of domestic tax as an income that imposes positive influences on the economy.
Local level The event organized on local level that is connected to increasing economy.
It also involves enhancing employment that imposes direct impact on the company. In addition
to this, it is necessary for organization to have optimum utilization of resources in order to
eliminate cost for organized event at local level.
Event legacy
Impact on stakeholder-: it signifies the event which is implemented by various
individuals person such as visitor’s, audience and many more. Event is organized by company to
attract large number of individual person and stakeholder that help in increasing revenue by
investing capital. It is important for visitor who conducted event because they feel enjoyment to
have event in successful manner (Patil and Biswas, 2017).
P4 Review management tactics adopted by support responsible event development for a range of
global events
There are different types of management strategies that is considered for improving event
in text of global level which is going to be mentioned below:
Balance scorecard this is considered as an appropriate administration strategy that helps
the event company to increase their level of performance in an appropriate manner by choosing
different range of tactics in an appropriate manner. Therefore, it is necessary to have necessary
information in order to achieve favorable outcomes in future period of time. Their focus is on
achieving the objective in pre-decided period of time. It is also helpful in event presentation in an
appropriate manner.

Corporate environmental management model this model is connected with this model
is helpful in maintaining the capacity that is helpful in upgrading methodology that is connected
to new market. It imposes direct impact on occasion related to climate during particular phase of
time period (Prăvălie, 2016).
It has been analyzed that government signifies various functions in specific occasion as
there are various occasions such as gathering, expos that help in achieving favorable outcome in
future period of time. Government adopt occasion or maintaining particular plan to generate
standards and guidelines for organization.
PART B
TASK 3
P5 Determine the positive and negative impacts the macro environment has on the global events
industry and their influence on decision-making and organizational behavior, supported by
specific examples
Covered in PPT
TASK 4
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for
the successful planning of events
Covered in PPT
CONCLUSION
On the basis of above mentioned analysis, it has been assess that global event
signifies physical phenomenal that take place for short time period in order to reach at global
level. This kind of event depends upon the investment made by public that imposes direct impact
on population by improving positive atmosphere. In currents time, it has been analyzed that
global event is segmented on the basis of revenue source, age group and many more. In addition
to this, there are different sub sections of this kind of industry which include exhibition, sports,

and seminars and so on. The whole project provides an idea or explanation regarding influence
of external environmental factor of event sector at large level. This assignment will determine
the diversity related to global events. Also the focus is on values impacts Legacy in context of
global event and also this report will cover favorable and adverse effect on macro environment
during particular phase of time period.

REFERENCES
Books and Journals
Arnegger, J. and Herz, M., 2016. Economic and destination image impacts of mega-events in
emerging tourist destinations. Journal of Destination Marketing & Management, 5(2), pp.76-85.
Benier, K., 2016. Global terrorism events and ensuing hate incidents. The Globalization of Hate:
Internationalizing Hate Crime?, p.79.
Cohen, Y., 2016. Media Events, Jewish Religious Holydays, and the Israeli Press. In Global
Perspectives on Media Events in Contemporary Society (pp. 122-131). IGI Global.
Getz, D. and Page, S.J., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Kabanov, P. and Jiang, C., 2020. Photic-zone euxinia and anoxic events in a Middle-Late
Devonian shelfal sea of Panthalassan continental margin, NW Canada: Changing paradigm of
Devonian ocean and sea level fluctuations. Global and Planetary Change, p.103153.
Makarychev, A. and Yatsyk, A. eds., 2016. Mega Events in Post-Soviet Eurasia: Shifting
Borderlines of Inclusion and Exclusion. Springer.
Mancini, S., 2018. Assignment of swimmers to events in a multi-team meeting for team global
performance optimization. Annals of Operations Research, 264(1-2), pp.325-337.
Patil, N. and Biswas, P.K., 2017, March. Detection of global abnormal events in crowded scenes.
In 2017 Twenty-third National Conference on Communications (NCC) (pp. 1-6). IEEE.
Prăvălie, R., 2016. Drylands extent and environmental issues. A global approach. Earth-Science
Reviews, 161, pp.259-278.
Srivastava, R. and Bhatia, M.P.S., 2017. Real-time unspecified major sub-events detection in the
twitter data stream that cause the change in the sentiment score of the targeted
event. International Journal of Information Technology and Web Engineering (IJITWE), 12(4),
pp.1-21.
Sykes, H., 2016. The sexual and gender politics of sport mega-events: Roving colonialism.
Taylor & Francis.
Wang, X. and Lin, L., 2018. The relationships among actual weather events, perceived unusual
weather, media use, and global warming belief certainty in China. Weather, climate, and
society, 10(1), pp.137-144