Analysis of Global Events Industry: Nelson College London, Unit 30

This report, prepared by a student at Nelson College London, examines the global events industry, focusing on its diversity, structure, and impact. The report explores various event types, including local community events, major events, mega-events, and business events, and discusses the key components of the events industry such as event organizations, management companies, venues, and suppliers. It delves into the role of events in society, highlighting their economic value and contributions, with a particular emphasis on the motivations of volunteers and the evolution of volunteer involvement in events like the Olympic Games. Furthermore, the report evaluates the value, legacy, and environmental impact of events, emphasizing the importance of responsible event development and the implementation of sustainable management strategies. The report outlines factors influencing environmental impact, including event type, duration, location, and resource usage, and discusses the importance of stakeholder engagement and environmental action plans to mitigate negative effects. The report aims to provide a comprehensive overview of the global events industry and its multifaceted dimensions.

UNIT: 30 Global Events
Student Name: Claudiu Coruga
Student ID: 218022
NELSON COLLEGE LONDON

Introduction
Austria hosts a very impressive number
of world and regional events of great contour and main political reasons,
trade, conferences or exhibitions, are leaders in cultural events, winter
sports, and music events.
Appreciation is high from the government for the business community in high
economic and social values and cultural benefits of industry events in Austria
A business event is meetings, associative events, and trade shows,
supporting a sectoral growth of the economy that attracts foreign investors
directly or the opportunity to transfer. Festivals shows or sporting events,
and other cultural events that in turn can generate tourism, business visitors,
investors even students, who want to come to Austria to study in event
management, or other disciplines.
There are reasons to stage business events that include opportunities to
create and assimilate knowledge, improve business, pre-training, personal
promotion, and professional development, will increase sales, and what will
address the company's principles of environmental challenges.
The events in Austria offer a lot of support to the industries, and Austria's
strategy and positioning to attract companies and business investors. Austria
is a growing export is an opportunity as it grows in investment, sales, and
products abroad. Like any event industry, it employs over 700,000 people
from the lowest to the highest level.
NELSON COLLEGE LONDON

What stimulates leadership thinking, and the sharing of knowledge, and
research, intelligence that can progress scientifically and technological
innovation. As in any country, events unite communities, not the
geographical position, which provokes common interests of cause or belief.
After all, the events are to attract several people nationally or
internationally.
LO1 Explore the diversity of the global events
industry and the factors that have influenced its
developments.
Diversity of events:
Different types of events depending on its size:
• Local Community Events, Community Events are organized to socialize,
have some fun, and for entertainment in a local community.
• Major event: the major event can have as a function a decent number of
large, followers, especially around 250 people, this event can be concerts,
dance parties, or small exhibitions.
• Marking events are categorized as events that are intended for exhibitions,
cultural or sporting events of an international symbol.
• Mega events: are events that are like a host on a global scale and attract
participants from all over the world, the world (Olympic Games) is a cultural
event, which can be hosted for fun, and for a community to come together to
socialize or be hosted to give a talk on what's going on in the community,
sporting events by name are when athletes around the globe will unite to

compete with each other, music events are categorized as music festivals,
such as electronics, where people gather for fun, business events, are
business meetings such as changes, improvement, etc.
The structure and components of the events industry:
• They are event organizations, they are leaders who are responsible and
take care of everything, such as permits and licenses until they oversee the
execution work.
• Event management companies, these companies are responsible for
suppliers who can bring infrastructure and resources.
• Venues: a venue is chosen according to the infrastructure where different
events can be organized.
• Suppliers in the industry dealing with events are people responsible for
providing supplies and materials of infrastructure that is built from scratch as
well as resources that may be needed inside.
• An industry association: these people are the ones who support events and
employees of the event, different roles of the event in society. The role of a
social event will be different from other events, such as special events that
are created to have an unimaginable feeling and many people will not easily
forget it.
Events like these will always be a goal for society, for example, The Olympic
Games were set up to unite different nations and the opportunity to
compete and compare the performance of their athletes, and as a reward for

their efforts will be rewarded with medals, people who will watch these
games from home will support some factors that may influence the course of
the event.
A value and contribution to these events bring to the global economy,
according to the event and the global business platform in 2017, which had a
very good economic impact of 2.5 trillion dollars, 26 million jobs that were
created, 1, $ 5 trillion in GDP.
The motivation to create different events many people who will participate
in the events will have a determination for a new experience. Managers
choose very carefully the people who will deal with an event that can expose
globally and the opportunity to show the world that they can create a good
event globally.
Volunteers can be essential to the success of the Olympics and can have a
tremendous impact and create a positive experience and memories for
participants or spectators. Whether it was the 2,191 volunteers from Helsinki
in 1952, or 28,742 from Los Angeles 1984, or the 42,312 who participated in
London 2012, or those who are expected to be over 60,000 from Tokyo 2020,
the Olympic Games cannot be organized without having a commitment or
support from volunteers.
Wearing uniforms that instantly distinguish them as members and workforce
at the Games, involves volunteering at the Olympics, or even at the Youth
Olympics. The public will see them both behind the scenes and in many other
forms and languages. Supporting athletes, teams, or spectators, as well as
spectators who are during and around the sporting event, these volunteers
can provide importance in various actions and areas, (example: customer

service, press or communications, health service, technology, protocol, or
foreign languages, ceremonies, or operational support).
The organizing committee.
An evolution and involvement of volunteers in the history of the Olympic
Games was a consequence and changes in the essential structure of the
games themselves, as well as external social changes. From Athens 1896 to
1936 in Berlin, the first volunteer efforts were small groups such as scouts,
the army, and sports enthusiasts who formed the first sports clubs. Between
1948 London and 1976 Montreal the contribution of volunteers began to
increase significantly due to the arrival of individual volunteers who wanted
to help with the preparation of games.
Lake Placid in 1980, put into practice the current mode of Olympic
volunteering, with the recruitment of volunteers imposed the tasks of
training, management and be incorporated with the program committee of
the organization, although by Los Angeles 1984, this role had become
fundamental. The games that were held in Sarajevo, Calgary, or Seoul
embraced these elements of volunteering, as well as the prospects of human
resources.
This concept of Olympic volunteers is first defined and explained in an
Olympic glossary that played a role in the official report in Barcelona in 1992:
"A volunteer is a person who can assume a
individual, altruistic commitment to cooperate with the measurement of his
possibilities, to help organize the Olympic Games, doing his duties without
receiving anything in return under any nature.”

Starting with this explanation, the size of the Olympic Games has also grown,
leading to important roles among volunteers and the structure of the
Olympic Games, and today encourages the organizing committee to build
and implement a very good possible program and to carry out motivated and
well-trained staff to prepare them for a confident workforce during the
games.
For those who volunteer, the motivational resources to take part in the
Olympics are diverse: to be on a team; the opportunity to make new friends;
to develop new skills; having an affinity for the cause; the opportunity to
experience the pleasure of giving; and receive recognition as well as souvenir
items; the pleasure of expressing patriotism for one's nation and community;
is motivated to continue as a volunteer in the local community to gain
qualifications
are related to sports; and the feeling of being proud to be or being part of a
team at a historic and interesting, powerful, and world-renowned event.
LO2 Evaluate the value, legacy, and impact of events
on the environment in which they operate and
appraise the management strategies used to support
responsible event development.
For a start, it is essential to develop a plan and obtain the commitment and
acceptance of the responsibilities involved in the event. Apart from the full
commitment from the owner of the event. The event organizer and the
decision of the decision-makers cannot be a possible implementation of

many initiatives that are necessary to reduce any impact on nature. The
commitment of a key player, who has green initiatives can signal other parts
that may be interesting that are important.
To ensure a commitment, you will need to demonstrate that it is
environmentally friendly:
• It is important for the event to be successful
• It will help to choose the experience of the participants
• Can meet the expectations of those who participate
• You need to respond to the growing demand for environmentally
responsible products and services.
• It will not be an unnecessary financial burden to investigate, it will even
reduce costs.
At a stage like this that will begin, it will not be necessary for such key factors
to fall into an agreement and specific actions in general on the principle of
achieving an environmentally responsible event.
What they have as identified and involved during the key parts that are
essential for the event to make it more environmentally friendly and
successful. These are very interesting factors that will lead to a valuable
contribution to the development and implementation of a strategy that leads
to the organization of events.
This table will identify the interesting parts that are part of the development
and implementation of the environment, strategic, and action plan.
The stakeholder group (s) play an important role in promoting and
supporting the environmental actions associated with this event. Most
stakeholders may have their environmental programs or strategies in place,

which will be helpful in the planning process. A similar mapping can help to
define what is needed or expected by stakeholders, which assesses exactly
what needs to change the parties involved.
Defining the factors that influence, what impact an event can have on the
environment.
This includes:
• Type of event
• It doesn't matter if it's in one place (location) or different places (locations)
at the same time
• The duration of an event can be: a day, a week, or even a month
• Depends on the time of year when the event will take place
• Where visitors can come from or how long they will have to travel
• Supplies offered at the event (food, drink)
• If significant trade will be involved
Purchases - What kind of goods and services will be purchased for the event
and where they will come from.
Use of waste and resources - what type and volume of waste are generated
because of the event
Transportation - in the ways you can travel to and after the event
Energy - the type of energy that will be used (an example: electricity and fuel)
and where it will be used
Temporary construction and activities - it doesn't matter if the buildings are
permanent or temporary, or will need to be reconsolidated or modernized

Water - demand for drinking water (an example: for showers or watering the
grass)
Greenhouse gas emissions - amounts of emissions that are generated by the
event.
When making a potential assessment of the environmental effects associated
with the event and how it will be managed, it will be important to
understand the requirements of the 1991 Resource Management Act (RMA).
The impossibility that the environmental strategy and the action plan that
addresses each environment will be an imaginable impact that is associated
with the event. What is important is that both the strategy and the plan must
identify what they are doing and cannot cover.
To start working on the strategy, you will need to identify what the effects
will be:
• Direct control of event organizers (e.g., waste)
• What will not be in direct control of the event organizer, what can be
influenced by it (e.g., transport to and from the event)
• What is beyond the control and influence of the organizer who created the
event (e.g., international flights).
A plan will have to give and give a priority that addresses the first 2 types of
environmental impact: what is directly under the control of the event
organizer, or they can easily influence them.
Events that take place regularly, and have data from the past of other events,
will be useful to undertake a basic assessment of the current and past impact
of the event on the environment. They will be used in conjunction with

measures that were taken during the ongoing event, a baseline assessment
that demonstrates improvements in environmental performance that have
been tightened over time and provides a basis for success stories.
Events that are regular and in different locations
National Or International, data that or gathered in previous events will
provide valuable information. An example: is the global green report that
was made after the FIFA World Cup, 2006, which continues useful
information about the ecological activities that are included in the event and
how successful it was.
f) What all the steps will be completed, the environmental strategy, and the
action plan that is developed. When planning an event, you need to find
ways to make it environmentally friendly, long-term thinking: it is an
opportunity to be able to create a valuable legacy at the end of the event.
Examples of guiding principles
• Great efforts will be made to reduce the impact on the environment, and it
will be integrated into the event that it is cost-effective to do so directly.
• Cost-effectiveness: the actions that are included are found to be profitable
and as repayment is reasonable, in a short period and that the investment is
worthwhile.
Which leads to inherited investments that provide long-term benefits at
every event.
This period identifies the actions in the planning that are being investigated
under the conditions of being profitable and implemented to prepare the
event.

Education
An implementation is a good time to think about what it would take to train
both staff and volunteers.
The importance of ensuring that they understand environmental planning
actions, as they will be responsible for interacting with participants or
spectators. Training both staff and volunteers to become "green champions"
at this time can attract more people to participate in ecological activities,
such as recycling, and encourage them to continue these activities in their
personal lives.
• Selection: Ecological behavior modeling skills is the criterion for selecting
volunteers.
• Training: This is the way to teach volunteers to understand the
environmental strategy of the event and what should be the key priorities
during the training.
• Management: These are the people in charge who guide volunteers to
understand and support environmental initiatives.
To monitor progress throughout the process that is being implemented gives
confidence that things will progress according to plan. A good strategy and
action plan will need to cover the progress of the teams (e.g.: site owners,
vendors) that are responsible and must provide the necessary information.
Phase three: During the event in this stage there is a possibility to achieve
benefits from the environmental strategy as well as the action plan.
During the event, the focus will be on:

• Supervision of activities: for example, to ensure that recycling stations
operate at full capacity and if they are used properly by participants.
• It can attract visitors and a large audience with signage, speaker ads, and
promotions.
• Impact measurement: and capturing key data to demonstrate the
objectives that have been achieved and those that have been achieved.
After the event
If you have not done a full pre-event analysis and evaluation, it will be
difficult to determine what percentage of the greening actions you have
achieved, and the lessons learned.
At this point, emphasis will be placed on:
• Analyzing data that were collected through reports with objectives set in
the strategic plan.
• To review the action plan and receive feedback from those involved, how it
worked and what could be different.
• Feedback from both providers and site owners, so that they can improve
their services at future events.
• Communicating the results of the event owner, participants, and future
organizers who want to hold events, or other groups who are interested in
the actions taken. It will be important to share the successes of greening and
the lessons learned.
• Reducing both public and negative control and greenwash

• To support future global events in Austria that follow and reduce the
impact on the environment
• And promotes Austria as an eco-friendly tourist destination
Many key issues can be considered
Both communities and the measure must be considered during the four
stages
• Communicate
Hosting a successful greener event can also offer the opportunity to:
• To promote ecological, economic benefits and ecological responsibilities
that are beneficial for both communities and businesses
• Awareness of environmental issues and encourage behavioral change.
More than 50% of Austrians are interested in learning more about how to
protect nature, greening initiatives that will be well received by a large
number of people
• To consolidate tourism 100% in Austria, it will demand importance from
marketing and export companies. As a result, to communicate ecological
actions that play an essential role to generalize a communication plan to the
event and at the same time to be incorporated in the event communications.
Measuring
An old aphorism "measurable can be managed" that will be relevant to
greening the event. It is important to measure that it is possible

To follow the process and demonstrate what environmental improvements
can be made. And how does it help to build a business argument for greening
future events?
And the area of measurement will have to be taken into account and the
indicated stages of planning, so it can be put in time in the application of
systems for reports that are necessary to capture the data.
To configure a measurement system
First and foremost, will be to determine how to effectively assess
environmental actions. The pre-event report must also be prepared, and
whether greening actions will be included.
What to identify:
• Data being collected
• Where data will be collected (for example, weight in volume or euro in
kilowatt-hours)
• Who will be responsible for collecting and providing data
• You will need to appoint a data collection officer
• When the data is collected, it will be done in stages and at what time
• Depends on the format of the data collected and stored (example file
format)
• How the data is interpreted and the person who will interpret it.

References
https://library.olympics.com/default/zoom-volunteers-at-the-olympic-
games.aspx?_lg=en-GB
file:///C:/Users/corug/Downloads/major-event-greening-guide.pdf
https://www.tandfonline.com/doi/pdf/10.1080/09669582.2016.1189922
https://www.excel.london/uploads/uk-events-report-2020---the-full-
report.pdf
https://www.eventmanagerblog.com/sustainable-event-management