A Report on Global Events: Industry Diversity, Factors, and Strategies

This report provides a comprehensive analysis of the global event industry. It begins with an introduction to the concept of events and their significance, particularly global events, using London's ExCeL Exhibition Centre as a case study. The report is divided into two parts, with the first part focusing on the diversity within the global event industry, including local and major events, and the various types such as music, cultural, and sports events. It explores the factors influencing the development of the event industry at both local and global levels, evaluating key elements and their impact. Furthermore, the report delves into management strategies supporting global events, critically evaluating their effectiveness and the impact of global events on the environment. The second part, covered in a separate PPT, likely expands on these topics. The report concludes by summarizing the key findings and providing relevant references.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1. Diversity of the global event industry and place of different types of events....................1
2. Factors influencing the development of the events industry on local and global level......3
3. Evaluation of key factors that influence development of event industry...........................4
4. Critical evaluation technique to show influence and shape of key factors to event industry. 4
5. Value, inputs and legacy of a range of global events with the environment......................4
6. Review management strategies to support global events and its development..................5
7. Critically evaluate management strategies which used in event industry..........................5
8. Critically review the impact of global events on different level of the environment.........6
PART 2............................................................................................................................................6
Covered In PPT......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In present time, event can be defined as something, which takes place at a particular place
based on the requirements of an individual or group. Basically, event can be considered as one of
the crucial mechanism that aid in building up the interactions among elements of a particular
document and some events related to the system and user's actions. Along with this, if it is talked
about global events, then these are said to be phenomenon that takes place where number of
countries stays involved in it (Billings, 2018).
On the other hand, organisation that has been taken into consideration i.e. London’s
ExCeL Exhibition Centre, which has been one of the famous event organisation, who operates at
international level. Company has successfully hosted the Olympics Venue 2012, and from then
and now firm has kept its focus on further recommendations improvements so that it could gain
success. Away with this, the assignment is basically divided among two different parts, where
one will be the report and other one will be presentation. Including this, report will be enclosed
with diversity of the global events, key factors that influence development of event industry,
various management strategies to support global events and so on.
PART 1
1. Diversity of the global event industry and place of different types of events
In modern era, nations in all over the world consists with different festivals and
ceremonies, that are linked with sports, culture and values followed by them. In present context,
if it is talked about the diversity of various global events within the industry, then there are ample
number of examples that are available like Olympics, Wakakusa Yamayaki, Sundance Film
Festival (USA), Carnivale Di Venezia (Italy) and more that takes place every year. Basically,
events are being defined based on size and these are comprehended underneath:
Local or community events: These are said to be the events, that basically hosted at
regional level considering various factors like political, educational nature, public and so on.
There are a number of examples, that can be given like get together of a group on Christmas Eve,
done at a place (holy or heritage place) can be considered as community event (Burson and
Wright, 2015).
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Major events: President's or collaboration among two different big organisations can be
considered as this type of event. Basically, these events are being developed considering an aim,
which can be anything from any factor like economic, political and so on.
Diversification of events on basis of forms-
Music events: This type of event mainly stays enclosed with a concert where artists that
are famous in all over the world or at national level performs live in front of a group or public.
Tomorrowland, can be considered as a good example in present context, which majorly happens
in Belgium and people do visits the place for a short span and these events basically takes place
for a short period of time. Here, for London’s ExCeL Exhibition Centre developing these kind of
events can be considered as opportunity for them, which might lead to success (Cvetkovich,
2018).
Cultural events: Religion, area, cast and so on are aid to be the factors, which majorly
stays the major elements within these types of culture. This can also be considered as another
crucial program that can be developed or host by London’s ExCeL Exhibition Centre in order to
sustain within the market for a longer period of time. Tomatina festival, Brazilian Carnival and
so on are some good examples of cultural events.
Sports events: Asian games, Commonwealth and Olympic games are said to be some of
good examples of sports events that takes place at both national and international level.
Structure and components of the Event industry-
Event management companies: Event industry are basically overseen and represented
through events the executives associations. These are said to be some of the crucial events, that
are being built and are much more fruitful for them to sustain within the market for a longer
period of time. Each organization like London’s ExCeL Exhibition Centre play out all kind of
events where executives tasks and in the long run build up its specialization specifically that aid
them in earning high range of profits (Fox, 2016).
Venues: This can be considered as another type of component, which may performed by
an event business organisation like London’s ExCeL Exhibition Centre at different range of
level. This is said to be one of the most trendy approach, which events managers has found out
that, it is most favourable to clients, selecting the venue and modifying it as per the requirements.
Place for different type of events within society-
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If it is talked about the society, there are different events which took place within the
social group. Here, fashion shows, music concerts, celebrity award functions and many more are
being host by event companies that basically targets perceptions of public towards music and
other components like fashion as these totally belongs to some different culture. Events relating
to faith, values, worship and festivals helps each individual to follow culture and generate belief
in god. Events relating to sports and business gives society entertainment and together with this
importance to sports is provided and drag interested athletes to work hard and represent nation in
global sports at world level (Getz and Page, 2016).
2. Factors influencing the development of the events industry on local and global level
There are ample number of factors that are present within the event industry, which
impacts upon both national and international level and these are given underneath:
Value and contribution: Around £0.83trillion can be considered as the amount, which
event companies like London’s ExCeL Exhibition Centre and people spends at international
level every year. Along with this, event firms also generates approximately 10.3 million jobs
every year. Away with this, £484.77 billion is GDP, which took United Kingdom on the 13th
position in all over the world on the basis of economy (Sykes, 2016).
Growth and emergence: This industry is specifically growing with an increasing scale,
and this brought around 1.4 billion participants within the event industry in around 180 nations.
If it is talked about a particular nation, which is spending the highest amount within the Event
Industry then this it is said to be the country which has spent around £297.23 billion.
Demand: In present time, availability of resources along with the demand is said to be
something, which is limited within this industry at local level. On the other hand, demand for
arrangement of events at global level is high for each celebration and function.
Global expansion: Events industry has expanded at global level and this serves as an
opportunity for development of events all over the globe. When operations are arranged at larger
scale the it leads more opportunities to event organisations to expand their activities at
international level (Gruneau and Horne, 2015).
Expenditure: A budget is said to be something, which mainly given by an event
company and offered by event management business organisation like London’s ExCeL
Exhibition Centre to their customers. Away with this, it has been analysed that events that are
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operated at global level are funded through various sponsors so that all the management activities
are of high quality.
Technology: Technology is another factor, which basically stays connected to
connectivity which can be utilised by public and businesses for communication with the help of
internet. Quality of service can be managed at higher level through taking all the expertise in the
management of the event.
Therefore, all of the above mentioned factors mainly impacts upon overall working of
London’s ExCeL Exhibition Centre at both national along with international level.
3. Evaluation of key factors that influence development of event industry
Event sector has carried an effectively growing nature where, number of companies are
also continuously increasing, which has impacted positively upon economic conditions of both
local and international level (Heywood, 2014). It has been found that, global expansion, demand,
event history and technology are said to be some crucial factors that has given ample number of
benefits to this industry to grow in much more effective and in appropriate manner. Including
this, purpose of developing much more effective key factors would directly aid in developing
events as this will aid clients to get satisfied in a short span.
4. Critical evaluation technique to show influence and shape of key factors to event industry
In present time, there are a range of key factors like global expansion, demand, event
history, technology and more that mainly impacts event industry on both positive and negative
manner. Including this, positive impacts can be anything from enhancement among profit
margins, productivity and so on (Orgad, 2014). Basically, if it is talked about positive aspects
then event industry raises 10.3 million jobs every year, which can effectively be considered as
something that impacted fruitfully on economic conditions at both national and international
level. On the other hand, negative aspect is that needs of customers gets changes regularly, and
this can be considered as something, which needs high investments. Due to this, it creates less
possibilities for business firms like London’s ExCeL Exhibition Centre to generate higher profits
(Lundgren and Evans, 2017).
5. Value, inputs and legacy of a range of global events with the environment
In present time, if London’s ExCeL Exhibition Centre is looking forward to meet the
success, it will be required by firm to carry out a huge and positive impact over economic
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conditions over a particular nation (Musgrave and Raj. 2009). Here, a number of elements that
impacts global events along with environment and these are given underneath:
Social and Cultural: It is said to be one of the crucial factor, which mainly impacts upon
events as it consists with appropriate knowledge, which is required to be carry forward to next
generation.
Political: These elements impacts condition of the event business organisation like
London’s ExCeL Exhibition Centre. Since this firm is working in a country, which has liberal
political framework towards enhancement of events that are linked with culture, business will
give positive impact to the events supervisors. Corporate events the executives exercises at
worldwide level will require political support so that right amount of work could effectively be
done in a short span (Martin, 2017).
6. Review management strategies to support global events and its development
If it is talked about event management strategy than these are the tactics, which mainly
helps in supporting different range of events that are taking place at international level. The
strategy ensures successful delivery of any events through building SMART objectives that can
result in attracting large scale visitors, preparing strong player file, supporting applications
addition to promoting developments for host country. Organisations conducts events with the
purpose to generate leads, enhancing business relationships with multiple visitors together with
increasing brand awareness. In context to ExCeL Exhibition Centre business managers frames
SMART objectives for the event that must have key performance indicators that are effectively
measured (Event strategy, 2014).
7. Critically evaluate management strategies which used in event industry
Event planners adopts a number of management strategies like reputation and event
management techniques, for successful delivery its services. This provide benefits to managers
of such firms, in terms of exposing the brand name, enhancement of foot traffic, reach towards
targeted audience as well as interact with loyal customers. This would also help in getting
positive feedback reviews and so on (Sykes, 2016). Here, getting brand exposure, increasing foot
traffic, reaching targetted audiences, interacting with potential customers, getting positive
reviews, making valuable connections and boosting SEO campaigns together with valuable
citations .
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8. Critically review the impact of global events on different level of the environment
In present context, there are ample number of events whose functions have huge negative
effects on surrounding environment because of excessive resource utilization leading carbon
emission (Martin, 2017). Firm like ExCeL Exhibition Centre is also accountable to boost events
along with generating awareness through opting corporate social responsibility strategies so to
adequately utilize scarce resources that result in benefiting economy that leads towards
sustainable developments.
PART 2
Covered In PPT
CONCLUSION
Considering the above mentioned report, it is being concluded that for business firms that
are performing or operating business within event industry. Including this, global events has
carried ample number of importance factors, which aid them in sustaining within the market for a
longer period of times. Away with this, it is also summarised that a few major factors has
effectively impacted on firms in both negative and in positive manner. Along with this.
successful planning is also something that could help this sector in maintaining the profit
margins and productivity in much effective and in appropriate manner as well.
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REFERENCES
Books and Journals
Billings, A., 2018. Olympic Media: Inside the biggest show on television. Oxford: Routledge.
Burson, J. D. and Wright, J. eds., 2015. The Jesuit suppression in global context: causes, events,
and consequences. Cambridge University Press.
Cvetkovich, A., 2018. Articulating the global and the local: Globalization and cultural studies.
Routledge.
Fox, A. ed., 2016. Global perspectives on media events in contemporary society. IGI Global.
Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Gruneau, R. and Horne, J. eds., 2015. Mega-events and globalization: Capital and spectacle in a
changing world order. Routledge.
Heywood, A., 2014. Global politics. Macmillan International Higher Education.
Lundgren, L. and Evans, C. E., 2017. Producing global media memories: Media events and the
power dynamics of transnational television history. European Journal of Cultural
Studies. 20(3). pp.252-270.
Martin, W. J., 2017. The global information society. Routledge.
Musgrave, J. and Raj. R., 2009. Event Management and Sustainability. Walingford.
Orgad, S., 2014. Media representation and the global imagination. John Wiley & Sons.
Sykes, H., 2016. The sexual and gender politics of sport mega-events: Roving colonialism.
In The Sexual and Gender Politics of Sport Mega-Events (pp. 13-31). Routledge.
Online
Event strategy. 2014. [Online]. Available through:
<http://www.eventplanninggroup.com/ >
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