Global Events: Structure, Impact, and Development Factors

This report provides a comprehensive analysis of the global events industry, examining various aspects such as the diversity of events, including mega, major, and hallmark events, and their respective roles in society. It delves into the structure and organization of global events, outlining key components and the roles of practitioners, suppliers, and professional associations. The report further explores factors influencing the development of the events industry globally, such as social media and globalization, and assesses the economic value, impact, and legacy of events on the host environment. It also discusses management strategies for responsible event development and analyzes the positive and negative impacts of the macro environment on the industry. Finally, the report includes a SWOT analysis of the York Spring Fair and Food Festival and the Glasgow International Film Festival to examine criteria essential for successful event planning, providing a well-rounded overview of the industry's complexities and dynamics.