HNC/HND Global Events: Industry Analysis and Strategies

This report delves into the multifaceted world of the global events industry, providing a comprehensive analysis of its structure, organization, and diverse roles within society. It examines various event types, including local, mega, sports, and business events, and explores the key factors influencing the industry's development on both local and global scales. The report critically evaluates the techniques that have shaped the events industry and their impact, alongside an assessment of the value, impacts, and legacy of a range of global events. Furthermore, it outlines strategies for supporting responsible event development, considering environmental, social, and political impacts. The report uses London's Excel exhibition centre as a case study and provides insights into the dynamics of the industry, including its economic and operational complexities. The analysis covers factors such as event demands, socio-cultural aspects, and the importance of factors like trust, competition, and technology. The report concludes by summarizing the key findings and emphasizing the importance of strategic planning, government regulations, and stakeholder engagement in the success of global events.

Global Events

Table of Contents
INTRODUCTION .........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Analyse the diversity of the global events industry which includes the structure, organisation
and role of different types of events in society...........................................................................3
Factors that have influenced the development of the events industry on both a local and global
level.............................................................................................................................................5
Key factors that have influenced the development, structure and organisation of the events
industry .......................................................................................................................................5
Critical evaluation techniques that influenced and shaped the events industry and the role they
play in society.............................................................................................................................6
TASK 2............................................................................................................................................6
Evaluation that shows the value, impacts and legacy of a range of global events together with
the environment in which they operate.......................................................................................6
Strategies used to support responsible event development, across a range of global events .....7
PART B............................................................................................................................................8
Covered in PPT...........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global event industry develops and organises a large scale platform for managing the
people gathering such as concerts, formal meeting, parties etc. Global industry undertakes all
events either they are small or large from small conferences to Olympics level management.
Majority of the events are gathered to promote and attract large number of customer's to develop
positive relationship in the organisation by providing them essential facilities. Moreover, global
events are conducted to perform and manage their work as per their needs to manage their work
and its needs in order to differentiate them in the others. Companies conducted under the
industry is beneficial to perform their work as per their size, types and resources. This report is
conducted on the basis of London's Excel exhibition centre who manage events their events at
global level (Titomir and Danylova, 2018). It is conducted to perform their work to get more
success as well as sustainability in the work to perform its work as per global level. In the year
2012, Olympic events it is organised by them which helps them to recognise themselves at global
level.
TASK 1
Analyse the diversity of the global events industry which includes the structure, organisation and
role of different types of events in society
Social group or the society plays an essential role in the organisation that leads them firm
to achieve high growth and success in the market. In order to consider it effectively managers
focuses on the needs of society or the individuals. Therefore, London Excel Exhibition provides
different platform that enhances the overall profitability of the organisation by managing their
events, music art and fashion show. Diversity includes the different in culture, economic and
languages that is used to attract large number of customer's by their products. It is used to
maintain customer's as per their product. Global event increases its size by managing their
business size as per the content which is mention as follow:
According to size
Local events- This are the events that are organised to gather people at a place in order to
fulfil their purpose and a project in short intervals (El-Sawalhy, 2017). These events are related
with the manage of people. Like the discrimination which is based on gender, race, colour,
community etc. The purpose for this event relates with develop community and economic growth

by motivating community members to engage in all activities which are performed by
management.
Mega events- This events are performed at a short level, it governs the time period for
this events is short. Moreover, mega-events are conducted at international level due to which it is
for them to motivate people in the business (Martinez, 2017). Moreover, to conduct this events
effectively organisation need to invest huge amount in order to perform their work effectively.
According to the form
Sports events- This events are organised to perform various sport activities like
Olympic and athletics events. Moreover, employee's require high skills to perform their work
due to which business are easily managed by implementing various rules and regulations that are
essential to gain competitive edge in market.
Business events- Majority of the business events are organised with the team of 15
individual. As they are more interested to manage business activities which are conducted to
built valuable relations among the people by bringing them together. Seminar, business meeting,
workshops and conventions are some types of business events that are managed by London's
Excel exhibition.
Structure and components of event industry
Event management companies- This include all those organisation which organises
events and put more emphasis to perform their work in smooth manner. Further, all the events
are different in size and types. So they all are managed in different manner.
Place or Venue- It refers as a place or location where the event is organised or managed.
Moreover, Venue is the key element for each event as it is related with success and growth of
business (Kuo, 2017). So it is important for the event manager to mange their events by
conducting their research in accordance for the success of event.
Role of event in the society
 Event works as the platform that make positive results for the development of the
economy. By monitoring all the above events it is analysed that there are various mega
events are conducted by communities. This results it is easy for organisation to perform
their work to make an event successful by engaging communities effectively.

 Event are developed to make social cohesion as per the existing resources in the society.
Large number of events are organised to make more money. This results that by sharing
the profits it is easy for event manager for making enough contribution in the society.
Factors that have influenced the development of the events industry on both a local and global
level
Events plays an essential role for the development of economy at global and local level.
Therefore, it is the responsibility of the organisation to manage their work as per the needs of
society which leads them to gain top position in market (Domingues and Nunes, 2018). Some
factors which affect on more ways are as follow:
Types of events and its demands- Events are the most important motivator for the
organisation and society. With managing different events it is easy for organisation to analyse
the demand of customer's and requirement of customer's. The main motive to implement planned
events is to direct various needs of organisation that match with the requirement of organisation.
Event enhances various factor that are related which impact on audience as per their social,
personal and economic culture. Its results the profits for organisation increases that leads
management to earn more revenue or profits.
Event history and socio-cultural factors- The events which are managed by
organisation are totally differ from each other. Like the demographic perspective of one country
or place is totally different as compare to another country. In order to deal with this historical
factors management must create awareness about the beliefs and issue that helps organisation to
increase their knowledge and economic development (Islam and Mamun, 2017).
By analysing all the above factor it is analysed that it impacts on London Excel centre as
it not consider all the factors due to which all the operational factor are considered at national as
well as global level.
Key factors that have influenced the development, structure and organisation of the events
industry
The development of the economy depends upon various factors such as trust,
decisiveness, competition, network and many more. It determines that it is essential for
organisation for performing their events in effective manner. Like Mega events exists for shorter
period but it requires network of large people that trust on each other. This results it is easy for
organisation to make huge success for their events.

Critical evaluation techniques that influenced and shaped the events industry and the role they
play in society
Their are large number of organisation performs their work at global level. This is
possible only when the management implements various techniques to complete their work as
per needs to manage its work in minimum time period (Perera, 2017). Major of the event
organisation are performing their work through implementing the global techniques like internet,
technology etc. On the other side, cost reduction and revenue generation is the another method or
techniques by which event organisation enhances their performance.
TASK 2
Evaluation that shows the value, impacts and legacy of a range of global events together with the
environment in which they operate
In the present scenario, each industry is impacted because of the alternations that are
present in environment. For the respective organisation organisation conducted their business at
national as well as multi-national level.
Cultural and social impact- Event industry perform their work by building an effective
network which leads the organisation to build positive image in the market. For example, by
making the communication in local language it is easy for management to perform their work in
effective manner.
Physical environment- With this factor it is easy for organisation to perform their work
in effectual manner. As most of the task are completed by management through utilising tangible
techniques such as transportation and communication.
Political impact- Event influence in the industry as per the consideration of political
changes in the country. This improves the organisation and its techniques through promoting,
improving and advertising their business at global level (Lugosi, 2017).
Tourism impact- Events works as positive factor for the country as it increases the
number of tourist in the organisation. Moreover, with more number of tourist the income or
revenue is increases through more money flow in organisation.
Positive factors of event in economy
Local level- As per the needs, to this it is essential for management to perform their work
which enhances work possibilities and productivity of London's Excel exhibition. Their are

various task are completed such as developing the economic growth of local level. It increases
the efficiency and effectiveness through enhancing employee's skills (Brondoni, 2017).
National level- Mega-events and large events impacts on the economy of country or
nation. As it is globally related with events and the audience must be maintain to increase their
work policies. This will beneficial for enhancing the work possibilities for events and their work.
Event legacy
Impact on stakeholders- This refers to the implement of events that attracts more
number of investor, visitor and sponsor. As it is directly related with success of organisation due
to which it is easy for management to invest huge amount in the business. Like with the
implement of this it is easy for organisation to perform their work effectively.
Strategies used to support responsible event development, across a range of global events
Techniques for measuring impact
Corporate environmental management model- This model is related with the
organisation's responsibilities due to which it is easy for management by which perform their
work to enhance the work as per needs of natural environment. The main motive to implement
environment model is to gain competitive strategy by performing their work with more
effectiveness.
Balance scorecard- This works as the strategic performance to complete their work as
per the effective strategy to determine their work as per needs of society and employee's. Along
with this it also determine the work that is utilised to measure the overall performance of work.
On other side, with the proper data collection it is easy for management to make effective
decision-making (Cornelissen, 2017). As it is related with the analysis of goals and objectives
that are achieved by management in minimum time period.
Government plays an important role in the industry as there are various task and events
must be managed such as conference, meetings and seminars. As they all are related with
planning so it is managed by organisation to perform their work under government rules and
regulations. It governs political changes are managed by government. Whereas, task related with
meetings are managed by business houses.

PART B
Covered in PPT.
CONCLUSION
In the end, by the above report it is concluded that there are various task are performed by
the global industry. Along with this it is essential for management to perform their work in order
to achieve more success and growth in the organisation. Event industry are developed and
diversified on the basis of various factors such as their size, form and types. Moreover, PESTLE
and SWOT analysis also helps the industry and the manager to analyse their goals on the internal
and external basis. This results it is easy for organisation to perform their work as per the
strategies, policies and techniques due to which better performance will be achieved by the
organisation in minimum time period.

REFERENCES
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