Global Events: Evaluating Impacts, Macro Factors & Event Planning

This presentation provides a comprehensive analysis of global events, exploring both positive and negative impacts, and evaluating the influence of macro environmental factors such as physical environment, tourism, economic conditions, political and legal considerations, and technological advancements. It uses The Great Exhibition in London as a case study to illustrate these points. The presentation offers recommendations for improvements in event planning, emphasizing sustainability goals, legacy recognition, and the promotion of human rights. A SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats associated with event management, focusing on strategic planning, governmental strategies, economic climate, and regeneration initiatives. The presentation concludes by highlighting the importance of global events for a country's economy and the use of SWOT analysis for effective event planning, referencing academic sources to support its arguments. Desklib provides access to similar solved assignments and study resources for students.

Global Events

Table of content
 Introduction
 Effect that the positive and negative impacts of the global events
 Evaluate the macro environmental factors, their influence on global events industry
 Provide recommendations for improvements and solutions for a specific event
 SWOT Tools
 Specific criteria for the successful planning events for both internal and external
environment
 Conclusion
 References

Introduction
 Global events are the organised event which involving the
different culture people form the different countries around
the world.
 This presentation includes the positive and negative impacts
of the global events, specified recommendations related to
special events.
 Furthermore, the use of swot analysis and analyse a criteria
for the use of successful planning of the events.

Macro environment
In the global events, effect of macro environment affects the company with positive and
negative factors with different environment and challenges. The need of the internal and
external sectors are analysed with different decision making process and change the behaviour
of the organisation of The Great Exhibition in London.

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Physical and environmental factors:
 The positive impact is government provide grant the
permission for make a formal global event in their hosting
country.
 On the other hand, it has negative impact is wear and tear
of the natural and physical environment, issues in heritage
protection and many more.

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Tourism and economic factors:
 Tourism provide the significant growth and make
economic impact on the economy and manage the
different platform in sufficient manners.
 On the contrary, due to Covid-19, tourist are not able
to visit on the events and this will decline the growth
rate of economy.

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Political factors
 It make the positive impact on the economy and
provide profit at high level with enhancing
tourism factors.
 On the contradictory, negative impact is it
deflect the criticism, shore up the popularity
and fail to spread the happiness in the local and
global people.

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Legal factors
 With the use of appropriate techniques and growth,
the major segment is affected through the major
safety regularisation, employees act and many other
that helps in spreading equity.
 On the other hand, this factor provide the major
challenge and make legal factors which are not safe
for the use of employees by a trade union.

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Technological factors
 These technological factors are helpful for The Great
Exhibition in London, as it make the proper system and
techniques for the growth in the market.
 On the other hand, the misuse of the technological factors
for is decline the growth and increase different challenges
on the major scenario in the economy.

Evaluate the macro environmental factors
 The use of macro environment is able to relate with different
external environment like physical environment, tourism and
economic environment, different legal consideration, Risk
management.

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 One of the significant example is The Great
Exhibition in London in 1851. This is considered
as one of the largest mega event in the UK.
 This event affected through the major macro
factors and they had to change their decisions
regarding the whole process of global events.