This report examines the influence of global events on the macro environment, detailing how political, economic, social, and technological factors impact decision-making and organizational behaviors within the event industry. It evaluates the effects of these macro environment factors, such as government policies, economic indicators, and socio-cultural trends, on the global event industry, using examples like London Fashion Week and the Olympic Games. The report offers recommendations for minimizing adverse impacts, including gathering feedback, choosing accessible locations, ensuring strong safety measures, and leveraging celebrity endorsements. It concludes by emphasizing the importance of successful event planning in driving business success and fostering strong relationships with stakeholders, while also acknowledging both the positive and negative effects of global events on the macro environment. Desklib provides access to this and other solved assignments for students.
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