Global Events and Macro Environment: PESTLE, SWOT & Key Factors

This presentation provides insights into organizing and executing global events, highlighting their impact on the macro environment. It uses the PESTLE framework to analyze political, economic, social, technological, legal, and environmental factors influencing these events. The presentation also includes a SWOT analysis of the Rio de Janeiro 2016 Olympics, identifying strengths, weaknesses, opportunities, and threats. Recommendations are offered to prevent unethical practices and implement advanced technology. Key factors for successful event planning, such as time management, budget allocation, and team collaboration, are emphasized. The presentation concludes that global events contribute value to society and the economy through social engagement and efficient event management. Desklib provides study tools to help students understand the topic better.

Global Events

Table of Contents
• Introduction
• Effects of Global events on Macro Environment
• Impact of Macro Environment over global events
• SWOT Analysis
• Recommendations
• Key Factor for successful planning of Events
• Conclusion
• References

Introduction
This presentation will be highlighting insights of organising and executing global
events with their impact upon macro environment. Furthermore, it will be presenting
various factors as well as forces impacting upon these global events.

Effect of Global events on
Macro Environment
PESTLE Analysis
This is a framework used to determine various external forces having a impact upon
organisational operations and activities in a negative or positive manner. There are various forces
and factors which are further classified into different classifications which are as follows:
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factors
 Environmental Factor

Political Factors
 Political Stability
 Taxation

Economical Factors
 Accelerating economic growth
 Employment

Social Factors
 Enhancing engagement

Technological Factors
 Implementation of advanced technology
 Diminishing product life cycle

Legal Factors
 Facilitates in regulating rules and regulations

Environmental Factors
 Enhancing Sustainability

Impact of Macro Environment over Global
Event Industry
Macro environment is determined as a aggregate of external factors and forces in
an economic nation which impacts operations and activities carried out in that particular
nation. For instance, there are various factors and forces which results in influencing and
impacting global events including government policies, demographics of society, cultural
factors, technology, etc. Moreover, all these factors often impact organising and carrying
out operations and activities of these global events in a positive as well as negative manner.

SWOT Analysis of Olympics, Rio de Janeiro,
2016
Strengths
 Immense Participation
 Strong Marketing and advertising