SWOT Analysis: Impact of Global Events on the Macro Environment

This report examines the impact of global events on the macro environment, focusing on the Olympic Games 2012 as a case study. It utilizes PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors influencing the event industry. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats associated with global events, particularly concerning geographic presence, marketing, and potential risks like budget constraints and environmental impact. The report concludes by emphasizing the importance of safety measures and media coverage for successful event execution. Desklib provides access to this and many other solved assignments.

• Introduction
• Positive and negative impact of global events on macro environment
• SWOT analysis of a global event
• Conclusion
• References
Table of content

Global events are arranged and performed at worldwide level. Moreover, this is
managed as well as hold by event specialists. Mainly, these events are conducted for
limited duration that have a international reach, investment of vital people and have
direct influences on population as well as developed environment. In addition to this,
these forms of events essentially concentrate on arranging exhibitions and conferences
by conducting with renowned organiser so that vital information of several events can
be share at larger level. Presently there is discussion on a major event that is Olympic
event 2012 that is a event takes place in a time period of every four years and belongs to
sport industry.
Introduction

Macro environmental comprise of various components that has impact on exercises of
business that is managing in occasion area. Organization must dissect and assess
these elements to lead undertaking of worldwide occasion successfully. This will
have impact over dynamic just as conduct of association. There are different
variables of large scale climate that will have both positive just as adverse
consequence on occasion association and its exercises.
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For deciding the effect of these elements of worldwide occasion industry PESTEL
investigation is led. This will uphold occasion association to take right and exact
choice for upgrade exercises. PESTEL examination for worldwide occasion industry
and conduct of association is notice underneath:
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 Political factor
 Economical factor
 Social factor
 Technological factor
 Environmental Factor
 Legal factor
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Political factor: There are various elements that is remembered for world
of politics of UK. This will lead of effect on dynamic cycle and
hierarchical conduct of powerful working of worldwide occasion.
Business must think about these guidelines and guideline while taking
choice in regards to exercises of occasion association. Political
components of will prompt adversely affect Olympic game occasion.

Economic factor:
This factor assume urgent part in execution of Olympic game
occasion just as industry. It is significant for occasion association
to think about sure and adverse consequence of efficient elements
while conduct of association and dynamic.

Social factor –
It comprise as mentality, conduct and view of individual towards Olympic game
occasion. Social elements will have high effect as this will impact the quantity of
participants in occasion. Benefits of occasion association will be significantly affected
by friendly factors.
CONTINUE…

Environmental factor
This factor will prompt significantly affect dynamic interaction and hierarchical
conduct of worldwide occasion. It is fundamental for association to investigate sway
on climate while take choice for directing occasion
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Legal factor:
This factor centre around wellbeing and security of association representatives just as
crowd It is significant for occasion association to dissect this factor to take better
choices.
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Examine strength and shortcoming of occasion to direct occasion hierarchical exercises
in better and powerful way. By deciding strength and shortcoming of Olympic
occasions, association will actually want to foster a compelling and effective
arrangement for occasion.
SWOT analysis of a global event