Global Events: Evaluating Macro Environmental Factors Impact

This presentation provides an analysis of the impact of global events, such as the Rio Olympics 2016, on the macro environment. It highlights both positive and negative impacts on tourism, economic, political, legal, technological, and environmental factors. The presentation evaluates these macro environmental factors, offering recommendations for improvements and solutions for specific events. A SWOT analysis is included to assess the strengths, weaknesses, opportunities, and threats associated with event management. It also critically evaluates the essential criteria for successful event planning, emphasizing the importance of analyzing positive and negative factors within the macro environment to enhance growth and success. The presentation concludes that organizing global events contributes to economic development and requires careful consideration of various environmental factors.

Global Events

Table of content
• Introduction
• Positive and negative impacts of global events on macro environment
• Evaluate the macro environmental factors
• Recommendations for improvements and solutions for a specific event
• SWOT Tools
• Critically evaluate the criteria that are essential for the successful planning of events
• Conclusion
• References

Introduction
• Hosting of global events such as Olympics, Expos, World Cups
and different cultural festivals mostly shown the opportunities to
growth and development in various countries.
• This presentation highlights the positive and negative factors
along with influencing criteria on global events that make an
impact on the decision making process.
• In last, SWOT and its impact on the internal and external
environments of the event industry have been taken into the
consideration.

Positive and negative impacts of global events
on macro environment
The global events like Rio Olympics 2016, make an impact on the macro environmental factors. These
factors help the specified events that are organised at global level for considering the major impact on
internal and external factors.

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Tourism and economic factors:
• Rio Olympics 2016, make a positive impact on the tourism
and economical factors as this will leads to the growth in
participation of other countries.
• This make the negative impact on tourism and economy by
prohibited the use of other country's trade into the host
country.

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Political factors:
• With the Rio Olympics 2016, country can develop
their local and regional economic factors that are
associated to the growth in industry.
• Whereas, these events also develop the political
culture, weaken the rules of host country and etc.

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Legal factors:
• Events like Rio Olympic 2016, make a change
in contours of laws and create a new law for
make global interaction that leads to growth in
market.
• On the other hand, mega events are organized
on legal factors which may decline the rules of
other countries or become the reason of
controversies across the globe.

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Technological factors:
• The use of advance technology within the mega
events like Rio Olympics 2016, create the chaos,
difficulty in focusing on important task.
• On the other hand, the use of advance technologies
may lead to more development and use of advance
technologies at global level.

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Environmental factors:
• Rio Olympics 2016, helps in make a positive impact of
environment by using renewable energy, reduction in
natural resources and change in climate.
• On the other hand, Rio Olympics 2016 make negative
impact on environment by polluting the noise, chemicals
uses, vehicle emissions and many more activities.

Evaluate the macro environmental factors
The macro factors of the environment are used to get permission
to organized event and helps in enhancing the impact on growth
and development. Furthermore, In Rio Olympics 2016, supporting
policies of Brazil make an impact on the smooth functioning of
the event.

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• In addition to that legal factors associated to the
different events like Rio Olympic 2016, comes under
the focus for controversies and alleged corruptions.
Another impact of the technology is they create their
smooth working by screening the application, security
and many more ways.