This report explores the influence of the macro environment on the global events industry, using the Olympic Games as a case study. It examines physical, environmental, economic, tourism, and political factors, along with the influence of the global events industry on organizational behavior. Key approaches to successful event planning are discussed, including risk management, financial support, and situational analysis. A SWOT analysis of the 2016 Olympic Games is presented, followed by a PEST analysis covering political, economic, social, and technological factors. The report concludes with recommendations for improvements in Olympic Games planning to minimize risks and maximize benefits. Desklib provides access to this report and other solved assignments for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
