Impact of Macro Environment on Global Events & Planning Criteria

This presentation assesses the impacts of the macro environment on the global events industry, highlighting both positive aspects such as economic growth, infrastructure development, and employment generation, and negative aspects like environmental concerns and resource wastage. It evaluates criteria essential for successful event planning, considering social, economic, management, internal communication, and environmental factors. A SWOT analysis identifies strengths like efficient management and weaknesses such as insufficient communication. Recommendations include setting clear objectives, strategic planning, and adapting to changes. The presentation concludes that global events can be catalysts for development if managed effectively, emphasizing the importance of sustainability policies and active monitoring to mitigate negative impacts.

Global Events

Content
• Introduction
• Application of the range of theories, concept and
models
• Conclusion
• References

INTRODUCTION
Global events have massive participation and influence
over population all over the globe. It is a magnified
celebration of cultural values and ethics. With over
involvement of 1 million people and the basic investment
of at least 500 million USD, these events have the
reputation of being must watch. The audience of these
events is not effected by language or geographical barriers
as they use universal and in some case local languages in
order to increase global participation of people.

LO3: Assess the impacts the macro environment has on the global
events industry and their influence on decision-making and
organisational behaviour

LO3: Assess the impacts the macro environment has on the global
events industry and their influence on decision-making and
organisational behaviour
Positive and negative impacts of the global events on the macro environment:
Positive Impacts:
 Gross economic impacts
 Accommodation
 Funding opportunities
 Employment generation
 Infrastructural development

LO3: Assess the impacts the macro environment has on the global
events industry and their influence on decision-making and
organisational behaviour
Positive and negative impacts of the global events on the macro environment:
Negative Impacts:
 Environmental Impacts
 Wastage of resources
 Commercialisation of cultural festivals

Influence of positive and negative impacts of the global events on the
macro environment decision-making and organisational behaviour
Positive Impacts:
 Source of motivation
 Development of sector
 Development of communities
 Recognition
 Involvement of expertise

Influence of positive and negative impacts of the global events on the
macro environment decision-making and organisational behaviour
Negative Impacts:
 Change of strategies
 Better management
 Adaptation of suitability

Recommendations
 Setting clear objectives
 Strategic planning
 Negotiation with vendors
 Adaptation to changes
 Learning from every event

LO4: Evaluate the criteria essential for the successful planning of
specific events
Criteria essential for the successful planning of specific events
 Social Factors
 Economic Factors
 Management
 Internal Communication
 Environmental Factors

SWOT analysis
Strengths:
 efficient management
practices are the biggest
strength in execution of
successful event.
 active monitoring and
adaptation to changes
 adaptation of omni-channel
marketing strategies
Weaknesses:
 insufficient communication
 inexperienced team : insufficient
knowledge regarding handling different
is a potential weakness
 plans developed on the basis of under-
developed foundations
Opportunities:
 increasing participation in
mega events
 countless opportunities
arise on digital landscape
 presence of many
interested investors
Threat:
 natural calamities
 poor time management
 dynamic environment

Conclusion
Global events works as catalyst for development. They
improve infrastructural facilities, enhances tourism,
generates employment opportunities and helps attract
investments. But at the same time if not conducted
properly can have negative impacts on environment as
well. This presentation concludes that suitability
policies and active monitoring is important to fully
utilize the advantages of such events and mitigating the
negative impacts along the way.