Global Events: Macro Environment, Planning, SWOT & Recommendations

This report examines the influence of global events on the macro environment, considering political, economic, social, and technological factors. It evaluates how these macro environmental factors affect the global events industry, using examples like the FIFA World Cup and London Fashion Week. The report provides recommendations for improvements and solutions to minimize adverse impacts and maximize profit, including gathering feedback and choosing suitable event locations. A SWOT analysis of London Fashion Week is presented, assessing strengths, weaknesses, opportunities, and threats. The report emphasizes the importance of utilizing updated technology for successful event planning and concludes that successful events are catalysts for growth and reaffirm corporate values.

Global Events
Part B

Table of
Content
 Introduction
 Determine the effect that the positive and negative impacts of the global events
have on the macro environment
 Using specific examples, evaluate the macro environmental factors, their influence
on global events industry
 Provide recommendations for improvements and solutions for a specific event
ensuring that these will minimise adverse impacts and also maximise profit
 Using a SWOT analysis tool, report on a specific event examining and assessing
the criteria essential for the successful planning of events
 Critically evaluate the criteria that are essential for the successful planning of
events

Introduction  Global event aggregates could seek values of collection of activities
that run continuously as part of deployed circumstances. Hosting an
event gives huge number of benefits to a country in form of raising
profile of the nation, long term investment, more important
priorities and hence forth.

Determine the
effect that the
positive and
negative impacts
of the global
events have on
the macro
environment
 Macro environment is said to set of conditions or situations which
exist in an economy as whole, despite of specific region or industry.
It includes inflation, spending, technology, employment, customer
preferences and many more. An event impacts of macro
environment in various manner. In context to examples of global
event, impacts that these events have of macro environmental
factors are discussed below:
 Political
 Economic

Continue  Social: Shared cultures as well as preferences of population or society
plays huge function in impacting understanding of marketers to design
promotional message for the event and consumer.
 Technology: Event organisers and managers employ series of
techniques and tools for interpreting data from social media profiles
for devising bespoke messages.

Using specific
examples,
evaluate the
macro
environmental
factors, their
influence on
global events
industry
 Macro environment factor create impact on different industry
including events industry. There are different factors to be included
in macro environment factors like political, legal, environmental,
social, economic, technological. Political factors which create
impact on global events includes government policy, changes in
government. Government of UK has made significant changes in
their rules and regulation and put restriction on global events which
create negative impact on this industry.

Provide
recommendations
for improvements
and solutions for
a specific event
ensuring that
these will
minimise adverse
impacts and also
maximise profit
 From above mentioned discussion, it can be recommended that
business in global event industry can take feedback from people
which helps them to improve their events. These feedback helps
event organiser to improve and add values to events which increase
satisfaction of audience. It is advised to business of global event
industry that they should organise events at suitable country where
people from different country can easily attend these events.

Using a SWOT
analysis tool,
report on a
specific event
examining and
assessing the
criteria essential
for the successful
planning of events
 SWOT Analysis: A tool which is used to measure the intrinsic and
extrinsic forces that influence the functioning of business is termed
as SWOT Analysis. SWOT Analysis of global event, for example,
London Fashion Week is as follows:
Strengths
Brand image
Creative essentials
Weaknesses
Barrier for new market
Lack of talents
Opportunity
Updating technology
Threats
Economic recession

Critically
evaluate the
criteria that
are essential
for the
successful
planning of
events
 To successful plan events, it is critically evaluated that there are
certain criteria that managers are required to follow. In aspect to
global event, for example, FIFA World Cup and London Fashion
Week 2019, it is critically evaluated that through utilization of
updated technology the events are successfully planned.

Conclusion  Successful events are catalysts for growth and success of
organisation in a city as they have solidified messages which
reaffirms corporate values for revealing what is essential to society,
resonating with community and develop relationship with
stakeholders. A global event impacts widely on macro environment
positively and negatively.

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 Picotti and et.al, 2019. Change from rimmed to ramp platform
forced by regional and global events in the Cretaceous of the Friuli-