Global Events: Macro Environment Impact, SWOT Analysis & Planning

This report analyzes the impact of global events on the macro environment using PESTLE and SWOT frameworks. It examines political, economic, social, technological, legal, and environmental factors influencing global events like the FIFA World Cup and Olympics. The report discusses the strengths, weaknesses, opportunities, and threats associated with such events, emphasizing the need for careful planning and consideration of cultural and environmental impacts. Recommendations for successful event planning are provided, highlighting the importance of securing funds, sponsors, and managing potential criticisms or financial losses. The conclusion reinforces the significance of understanding the macro environment for effective event management and the need to mitigate negative impacts while maximizing positive outcomes.