Global Events: Macro Environment Impact, Planning & Recommendations

This report examines the positive and negative impacts of global events on the macro environment and organizational decision-making. It evaluates various macroenvironmental factors, specifically focusing on the event market condition using SWOT analysis. Recommendations are provided to minimize adverse effects and maximize profit, emphasizing the importance of cultural sensitivity and adherence to local regulations for event organizers. The report analyzes the political, economic, social, and technological factors influencing the Tokyo Olympics 2020, highlighting both positive and negative impacts. It concludes that PESTLE analysis and SWOT tools are crucial for effective strategic planning and risk management in the global events industry. Desklib provides students access to similar past papers and solved assignments.

Global events

Table of contents
Introduction:
MAIN BODY
Providing recommendations for minimising adverse effects as well as maximizing profit:
Examining successful planning of events using SWOT analytical tool:
Critically analysing the criteria for successful planning of events:
References:

Introduction
This report will discuss about the positive as well as negative impacts of the global events
on the macro environment as well as on the decision making power of the organisation. In
relation to this, the report will also discuss about the evaluation of various macro-
environmental factors on the global events. The report will also highlight about the specific
event market condition by taking SWOT tools into consideration.

Providing recommendations for minimising adverse
effects as well as maximizing profit
In order cut the future risks as well as increase the chance of higher profits, it has been
recommended that the Olympic committee should properly adhere with the terms and rules
of the country where they are hosting. In addition to this, it will be beneficial for the
Olympic authority to deeply analyse the culture of the country before initiating the mega
events on the particular country.

The positive and negative impacts of the Tokyo Olympics
2020 that have on the macro environment
 Political Factors :-
Positive impact :-
Negative impact :-
 Economic factor :-
Positive impact :-
Negative impact :-
 Social Factors :-
Positive impact :-
Negative impact :-
 Technological Factor :-
Positive impact :-
Negative impact :-

Macro environmental factors and their influence on global
events industry
From the above positive and negative impacts of the macro environmental factors it has
been analysed that these factors had a great influence on conducting the event of Tokyo
Olympic Games(Pei and et. al., 2020). It helps the event organiser to identify the key
events and trends within each part and acknowledge how these trends works and relate to
each other.

Examining successful planning of events using SWOT
analytical tool
SWOT ANALYSIS:
It is a strategic planning technique which is used to analyse internal and external
factors which directly and indirectly affects the operations of a business. A swot analysis
tool is simple but powerful tool which helps in developing businesses strategies and
policies which affects the operation of a business in the long run (Picotti and et.al., 2019).
The following shows the SWOT analysis of the Olympic games are:
 Strength:
 Weakness:
 Opportunity:
 Threat:

Critically analysing the criteria for successful planning of
events
The internal as well as external factors can support the event organising company in
making effective event plans. The internal factors such as strength of the company in the
firm of higher media coverage can improve the developmental plans of the firm. In
addition to this, the external factors such as political as well as environmental factors can
also support the firm in increasing the growth of the event projects(Duane, Castellnou and
Brotons, 2021).

Conclusion
It has been concluded from the above report that PESTLE analysis has supported the
Olympic authority in effectively analysing the impact of external factors and also helped
the company in making effective strategies to combat the future uncertainties. In addition
to this, the report has also evaluated the internal strengths of the company by taking use of
SWOT analytical tool.

References
 Duane, A., Castellnou, M. and Brotons, L., 2021. Towards a comprehensive look at
global drivers of novel extreme wildfire events. Climatic Change, 165(3), pp.1-21.
 Hao, Z. and Singh, V.P., 2020. Compound events under global warming: a dependence
perspective. Journal of Hydrologic Engineering, 25(9), p.03120001.
 Katsumi and et. al., 2021. Accumulation of microcapsules derived from coated
fertilizer in paddy fields. Chemosphere, 267, p.129185.

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