Global Events: Macro Factors, Impacts, SWOT Analysis & Planning
VerifiedAdded on 2023/06/18
|24
|1172
|256
Presentation
AI Summary
This presentation provides an overview of global events, focusing on the positive and negative impacts of macro environmental factors such as economic, political, legal, and technological influences. Using the example of FIFA 2014 in Brazil, it evaluates these factors and their influence on the global events industry. The presentation offers recommendations for improvements, emphasizing sustainability goals, effective management strategies, and community preferences. A SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats associated with event planning, highlighting the importance of strategic planning and stakeholder involvement. Specific criteria for successful event planning in both internal and external business environments are discussed, concluding that mega-events are crucial for economic growth and professional development.
1 out of 24
















