Global Events: Analyzing Macro Factors, Impacts & Recommendations

This presentation explores the influence of macro environmental factors on global events, analyzing both positive and negative impacts. It evaluates economic, political, legal, and technological factors affecting the global events industry, particularly mega-events like the FIFA World Cup. The presentation provides recommendations for improvements, emphasizing strategic planning, sustainability goals, and community preferences. A SWOT analysis is included, examining the strengths, weaknesses, opportunities, and threats associated with global events. The analysis highlights the importance of strategic planning, complex structures, economic factors and political rules. The presentation concludes by emphasizing the role of global events in economic growth and the significance of analyzing internal and external environments for successful event planning. Desklib offers this and many other solved assignments for students.

Global Events

Table of content
 Introduction
 Effect that the positive and negative impacts of the global events
 Evaluate the macro environmental factors, their influence on global events industry
 Provide recommendations for improvements and solutions for a specific event
 SWOT Tools
 Specific criteria for the successful planning events for both internal and external
environment
 Conclusion
 References

Introduction
 Global events are the type of events organised at the global
level attracting large number of audience around the globe. It
is defined as the kind of events that are of limited duration
having global reach, including specific public investment also
creating direct impact on the population and the environment.
 This presentation includes the positive and negative impact of
the global events have on the macro environment.

Macro environment
The global events are the type of events that are organised
at the global level, events like FIFA world cup which are
the considered to environment be the mega events are
effected by various macro factors. The main macro factors
effecting these kind of events are mentioned below

Economic factors
 The events like FIFA world cup are organised at
the large scale and at the global level.
 The main aim of these kind of events is recovering
the investment amount at the large scale. These
kind of events leads to attracting number of
audience around the globe leading to the
development of tourism.

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Political factors: The political factors like government
policies and rules have created direct impact on the mega
events like FIFA world cup, these kind of events are
organised at the global level through bidding by the
countries. In case of strict political rules and regulation
imposed related to events industry will create negative
impact on organising the mega events but supporting
policies will create positive impact on smoothly
organising the events.

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Legal factors: The legal factors includes the rules and
legislation imposed and needed to be followed by events
industry in order to smoothly organise their events.
Events like FIFA world cup organised by one
international country, so strict legal laws will create
negative impact on the mega events. Also the supporting
legal laws will helps in enhancing the development of
the event industry and smoothly carry out the events.

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Technological factors: Any kind of changes in the
technology factors directly influence any kind of
industry at the national or global level. Adopting
new technologies will helps the event industry to
successful attract large number of audience and
successful organise the event where as any kind of
technological changes will create negative impact.

The macro environmental factors, their
influence on global events industry
There are number of macro
environmental factors available that
directly influence the functioning of the
events industry at the national and global
level. The various factor involves
environment, political, legal, economic,
technological factors. Proper analysis of
these factors helps in analysing the
factors that can create barriers for the
successful organising of an events at the
national and global level and accordingly
required actions can be taken into
consideration by the event industry.

Provide recommendations for improvements for
a specific event
For an events to be effectively contribute to the
growth and development of the economy and also
to be completed in the successful manner it is
essential for the event industry to analyse the
various internal and external factors included and
also effectively considered the challenges involved
and over come them effectively. The various
recommendations that can be considered by the
events industry for the effective enhancement and
growth of the event industry are mentioned below:

 It is recommended that the events should analyse the
effective legacy from the global events ad the
effective management strategies
 It is also recommended that the event should
analysed their sustainability goals and also determine
the pre determined goals which will helps them in the
further growth and development.
 In addition to this before organising the events in an
particular country the community preference should
be given the top most priority as this will help in
overall successful organising of the event.