This presentation analyzes the impact of the macro environment on global events, utilizing PESTLE and SWOT analyses to understand both positive and negative effects. It explores how political, sociological, legal, environmental, and technological factors influence the global events industry, with a focus on providing recommendations for improvements within specific events like the FIFA World Cup. The presentation also outlines essential criteria for successful event planning, including social media monitoring, post-event surveys, and sponsor recognition, concluding that a thorough understanding of these factors is crucial for optimizing event outcomes. Desklib provides access to similar past papers and solved assignments for students seeking further assistance.
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