Global Events: Macro Environment, SWOT, and Successful Planning

This presentation provides an overview of the positive and negative impacts of global events on the macro environment, using the Tokyo Summer Olympics 2021 as a case study. It evaluates political, economic, technological, legal, and environmental factors, offering recommendations for improvements and solutions. A SWOT analysis highlights the strengths, weaknesses, opportunities, and threats associated with hosting such events, emphasizing the importance of internal and external analysis for successful planning. The presentation concludes that understanding and analyzing these factors are crucial for effective decision-making and event organization, promoting economic growth and development while mitigating negative impacts.

Global Events

Table of content
 Introduction
 Positive and negative impacts of global events on macro environment
 Evaluate the macro environmental factors
 Recommendations for improvements and solutions for a specific event
 SWOT Tools
 Critically evaluate the criteria that are essential for the successful planning of events
 Conclusion
 References

Introduction
 The hosting of various global events such as the Olympics,
World Cups and different cultural festival provide the
opportunity for growth and development to the hosting countries.
 The following presentation will highlight the positive and
negative factors along with the influencing criteria on global
events that impact its decision making process.
 Along with SWOT analysis and its impact on the internal and
external environment that need to be considered by the event
industry.

Positive and negative impacts of global events
on macro environment
The global event such as Tokyo summer games Olympics 2021 has an direct impact on the macro
environmental factors.

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Political factors:
 This factor is conceded with the government policies
and regulation which have direct impact on the global
event organizations.
 Events such as Tokyo summer games Olympics 2021,
saw new rules and regulation being established due to
the situation of COVID-19.

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Tourism and economic factors:
 The event of Tokyo summer games Olympics 2021 has
enabled Tokyo to attract large number of audience both
domestic and international to attend the event.
 This has given arise to economic growth in the country as
there has been an increase in revenue from enterprises such
as local vendors, hotels and other facilities to assist
travellers.

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Technological factors:
 The event of Tokyo summer games Olympics 2021
have an direct impact on the technological
environment as it is crucial to have advance
technological resource to how such massive event.
 The event promotes development of new and effective
technology which assist the organization of the event.

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Legal factors:
 The event of Tokyo summer games Olympics
2021 impacted the legal environment by
introduced various laws.
 These laws were relative to the interaction
between the local community and the foreign
travels. due to the restriction of COVID-19

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Environmental factors:
 The event of Tokyo summer games Olympics 2021 has
caused and impacted the environmental factor of Tokyo as
due to the large attendance of audience.
 The massive audience resulted in increase in waste and
pollution affected both the foreign travellers and local
community.

Evaluate the macro environmental factors
 The macro factors of environment play a crucial role while
organizing an event in an effective manner to ensure growth
and development of event industry. The event of Tokyo
summer games Olympics 2021 had direct impact on the
political environment of the host country as it saw effective
placement of regulation to safeguard their local community as
well as foreign travels from the COVID-19 situation.

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 In addition to this Tokyo summer games Olympics
2021 helped in establishing various laws to assist
foreign travels from conflict. On the contrary the
event had a massive negative impact on the
environment of Tokyo as it saw increase in waste and
pollution due to large attendance of audience.

Recommendations for improvements and solutions
for a specific event
It is crucial to focus upon growth and development while
organizing an event within the country as it will promote
the economy. The various internal and external factors
need to be considers by Tokyo summer games Olympics
2021 to attain growth. In order to overcome the
challenges faced by the organizer, some recommendation
provided below:

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 It is recommended that Tokyo summer games Olympics
2021 should focus on developing effective plans and
structures with effective agenda in order to achieve growth
in completion of the project.
 It is suggested that Tokyo summer games Olympics 2021,
should follow and implement strong legacy and focus on
utilized effective management strategies for various
situations.

SWOT Tools
 This analysis provides opportunities and threats to
event organisers and helps in analysing their
strengths and weakness in internal market.

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Strength:
 The event of Tokyo summer games Olympics 2021 has a large media coverage across the goal with
participation of various countries.
 The event attracts several Co-sponsors including top recognizes brand of the world.

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Weaknesses:
 The event due to it fixed completion date causes delay in
other mega-project of the hosting country.
 The Tokyo summer games Olympics 2021 saw high level
of financial loss due to unsold tickets.

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Opportunities:
 The event of Tokyo summer games Olympics
2021 provide opportunity relative to employment
and economic growth.
 It gives opportunity to the host county and its
community to share and present their culture with
the rest of the world.

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Threat:
 The event of Tokyo summer games
Olympics 2021 threats the environment
of Tokyo, putting the community at risk
from high-level of waste.
 The event of Tokyo summer games
Olympics 2021 threatens the financial
resources of the host country and can
cause financial loss.

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Critically evaluate the criteria that are essential
for the successful planning of events
 There are various essential factors which impact the
successfulness and planning on an event. Moreover,
mega-events are organized at a mass scale and attract
large-scale audience.
 The internal and external analysis is crucial for the event
industry as it enables them to ensure the success of an
event.

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Conclusion
 From the above presentation it is concluded that, various events organized at a global level impact in
the growth and develop of economy.
 It is crucial to understand and analyse the internal and external factors of chosen event for it to be
successful. In addition to this it provides assistance in decision making strategies and behaviour to
organise the events.

References
 Direction, S., 2020. Creating a positive legacy: When opportunity knocks for hosts
of mega sporting events.
 Geeraert, A. and Gauthier, R., 2018. Out-of-control Olympics: Why the IOC is
unable to ensure an environmentally sustainable Olympic Games. Journal of
Environmental Policy & Planning, 20(1). pp.16-30.
 Hautbois, C., Djaballah, M. and Desbordes, M., 2020. The social impact of
participative sporting events: a cluster analysis of marathon participants based on
perceived benefits. Sport in Society, 23(2). pp.335-353.
 Maditinos and et. al., 2021. Sports events and the COVID-19 pandemic: assessing
runners' intentions for future participation in running events–evidence from
Greece. Tourism Recreation Research, 46(2). pp.276-287.
 Thyne, M., Woosnam, K.M., Watkins, L. and Ribeiro, M.A., 2020. Social distance
between residents and tourists explained by residents’ attitudes concerning
tourism. Journal of Travel Research, p.0047287520971052.

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