This report examines the impact of global events on the macro environment, utilizing a PESTEL analysis to assess political, economic, social, technological, environmental, and legal factors affecting the global event industry. It focuses on the Olympic Games as a case study, conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Strengths include a strong geographic presence and positive impact on host nations, while weaknesses involve budget constraints and environmental concerns. Opportunities lie in enhanced security measures and expanded viewership, but threats arise from competition, brand crises, and unstable external factors. The report concludes by emphasizing the importance of managing media attention and prioritizing safety and security for successful event execution. Desklib provides access to this document and many other resources for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
