Report on Global Events: Macro Environment Impact & SWOT Analysis

This report examines the impact of global events on the macro environment, utilizing PESTLE and SWOT analyses to understand the various factors at play. It discusses the positive and negative impacts of global events, such as the Olympics and London Fashion Week, on political, economic, technological, social, and environmental aspects. The report further analyzes the strengths, weaknesses, opportunities, and threats associated with global events, emphasizing the importance of strategic planning and adaptation to changing audience preferences and competitive landscapes. Techniques such as PESTLE analysis are needed in order to analyze the external environment and SWOT analysis to examine internal factors. Desklib provides access to this report and a wealth of other study resources for students.

Global Events
Part- b

• Introduction
• Positive and negative impact of global events on macro environment
• SWOT analysis of a global event
• Conclusion
• References
Table of content

Global events are the happening of a activity at a particular
time period and a specific location at international level. There
can be different types of global events such as cultural events,
music festivals, Olympic festival. Global events help in
growth & development of a country by enhancing the trade
and tourism. Olympic game is world famous events that takes
place once in four years and consist of different games
Introduction

Positive and negative impact of global
events on macro environment
PESTLE analysis is a framework that is used for examining different factors that are part of external environment. It
helps managers of events to understand the factors that are part of competitive environment. PESTLE analysis as
part of global events is used for understand the decision making process internal process of strategy formulation:
Political: Globalization is a process that can help in maximization of competition. It creates a political pressure in
form of guidelines and regulations that have to be compulsorily adhered in order to ensure proper decision
making process. Some of the political events that posses both positive & negative impact on Olympic events are:

CONTINUE…..
Economic: There are many recent economic crisis that is taking place across different parts of world and
has lead to slow down of various activities such as economic pressure and recent developments. Such
as Brexit scenario also affected economic conditions of countries.
Positive: UK government has developed some laws that are supporting the organisation and activities of
Olympic games. For example tourism growth will help in enhancing the economic growth rate.
Negative: There is need to follow all the facilities such as housing, maintenance, transportation. This can
lead to affecting the amount of investment on such events.

Technological factors: Technology has a great impact on activities that are part of event
industry.
Positive impact: UK has a advantage of having high amount of technology up-gradation
that can help in supporting Olympic games.
Negative factors: There is technology that can may not be cost effective and pose a high
burden on country.
CONTINUE…

Political factors: There are some factors that consist of rules,
regulations, policies that have to be implement by government of a
country:
Positive impact: Government of UK is supporting London fashion week
as it is providing a recognition across world that is helping them in
building up of a positive image.
Negative impact: There are certain rigid and strict policies that is
leading to high amount of political interference in this event.
CONTINUE…..

Social factor:There are certain factors that are affecting a organisation and is part of society:
Positive impact : Individuals are having a preferences for events like London fashion week. When society and
people at large posses a positive attitude towards such events than it helps in successful expansion of event.
Negative impact: There are participants in London fashion week who are sometimes criticized by society. There
are lot of issues and conflict that can arise because of such discrimination.
Technological factors: There are certain factors that are related to latest technology and inventions that are taking
place in external environment.
CONTINUE…..

CONTINUE…..
Environmental factors: There are some factors that are directly affecting the external environment:
Positive impact : There can be a positive impact in form of plantation programs and trade exhibitors that can help
in enhancing awareness towards environment.
Negative impact: There are high amount of government regulations at both national and international level that are
imposed by government related to pollution affects and carbons that are affecting the decision of event
management.

It is very crucial to develop a detail understand of strength and weakness of a event to develop
insights. SWOT analysis of Olympic events as discussed below:
Strength: The main strength of Olympic game is that it has a wide geographic presence. They
have strong brand image that is supporting them in adoption of practices that can help in
successful completion of event. Weakness: This event requires high amount of financial
investment that may and may not provide the required benefits. There are also continuous
changes in regulations that is affecting the events. security and safety is a major issue that is
affecting the mindset of general public during these Olympic events.
SWOT analysis of a global event

Opportunities: There are opportunities of more improvement according to the opportunities of cultural, social
and economic trends. Corporate relationship can be very helpful in managing of events to get more
sponsorship.
Threats: There are rapid Changes in the preferences and taste of audiences that can affect the future planning
of events. There is also prevailing of high competition among the hotel and service industry that is affecting
the uncertainty of events and their planning.
Continue…

It can be concluded from the above discussed information that there are many different
factors that are affecting both events and organizations for this there is need to use
techniques such as Pestle analysis in order to analyze the external environment. For the
purpose of examination of internal factors there is need to use tools such as SWOT analysis.
All these analysis are very helpful in decision making process
Conclusion