Analyzing Diversity, Factors & Management in Global Events Industry

This report provides a comprehensive overview of the global events industry, examining its diversity, structure, and organization, along with the various types of events within society. It assesses the factors influencing the development of the event industry at both global and local levels, including socio-cultural aspects, market demand, and technological trends. The report evaluates the key factors that shape the event industry's development, structure, and organization, highlighting the role they play in society with critical evaluation techniques. Furthermore, it examines the value, impacts, and legacy of a range of global events, considering the environment in which they operate. The report also discusses management strategies used to support responsible event development across a range of global events, and critically assesses the impact that global events have on different levels of the environment, evaluating strategies used by the industry in terms of present and future considerations.

Global Events

Table of Contents
INTRODUCTION ..........................................................................................................................3
Examine diversity of global events industry, including its structure and how it is organised,
together with place of different types of events within our society.................................................3
Assess about the factors that have influence on development of event industry at both global and
local level.........................................................................................................................................5
Evaluate about key factors which have influence on development, structure and organisation of
event industry...................................................................................................................................6
Show the key factors that have influenced and shaped the events industry and the role they play
in society with support of critical evaluation techniques.................................................................7
Examine an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate......................................................................7
Discuss about management strategies used to support responsible event development, across a
range of global events .....................................................................................................................9
Assess impact that global events have on different levels of environment in critical manner and
evaluate strategies used by industry in terms of present and future spectrum ..............................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Global events refer to events that are of a limited time period which have a reach at
global level. These kind of events also require important investment in public area and also have
an impact on population and created environment. Global events have an importance at macro
and micro level as it will allow for more busy experience with customers which leaves a lasting
impression on their customers.(Ashour‐Abdalla and et.al., 2015). The report will cover global
events diversity along with its factors and structure which have impact on development of event
industry. In addition, the analysis is about factors which have influence on structure, arrangement
and development of event industry and about role these events play in industry. Moreover, the
discussion is about management strategies used within the event industry.
Examine diversity of global events industry, including its structure and how it is organised,
together with place of different types of events within our society
Global diversity can be defined as differences at various levels which describes the in a
cross cultural and multi-national context and composition of two or more people. The growth of
global event industry is majorly driven by an upsurge in the frequency of inductions, corporate
meetings, inductions, exhibitions, music concerts and sports events(Bansal and et.al., 2019).
Events are created for purpose of experience for businesses into face to face manner, their
prospects and instead of selling for creating value.
Structure of global events:Events are generally hosted or staged by event organisation, which
are event focused bodies like Glastonbury Festival of Contemporary Performing Arts or
Harrogate international festival. The global event industry generally follows matrix structure.
There is diverse product lines and services in this type of structure. Within event industry there
are special teams such as BBC good shows which have been organised by BBC Hay market
exhibitions or ITMA 2003 within the NEC group.
Arrangement of event industry: Event industry have to organise themselves in a very
structured form and it has been described into following manner:
Suppliers of event industry: The growth of complex industry leads towards formation of
specialist suppliers. These suppliers may work in direct events related areas, such as sound
production, staging, audio-visual production.

Management of venues: Venue management includes an events management component,
whether as part of the marketing of the venue. Many venues such as historical houses, galleries,
museums and libraries create additional revenue by hiring their facilities for functions and
corporate events(Cannaby and et.al., 2016). Example of venues are London eye, Alton towers
report.
Events are often characterised according to their scale and size. There are common categories
which include major events, mega events, hallmark events and local community events. There
are different kinds of events which are organised at global level and these has been classified on
the basis of size.
Local events: Local events are that type of events which are targeted in terms of staged
primarily for social, fun and entertainment value and local audiences.
Major events: Major events are those type of functions where gathering is of more than two
hundred people. For example, concerts and exhibitions.
Hall mark events: Hallmark events are those kind of events which are organised in a particular
place or culture and also there is strong sense of pride. For example, major fairs, expositions and
carnival.
Mega events: Mega events are those kind of events which are organised on a large scale that
they affect whole economies and also gain attention of media as well. For example, Olympic
games, FIFA world cup.
There are some events which are organised on the basis of form or content. It includes cultural
and sport events.
Cultural events: Cultural events are universal form of events that are decided on the basis of
pre-date format. For example, festivals, major musical events.
Sport events: Sport events are grown out of similar roots to become a sizeable and growing
sector of event industry. Sport events are categorised into two types which include type A and
type B.
Type A: These are irregular major international spectator events which generates important
economic activity(Cannaby and et.al., 2016). For example, Olympic games which includes
summer Olympics and Paralympic Games.

Type B: These events catches attraction of media on a larger scale and type B are of major
spectator events generating important economic activity. These type of events are part of an
annual domestic cycle such as FA cup final.
Assess about the factors that have influence on development of event industry at both global and
local level
All events have a direct social and cultural impact on their participants and sometimes on
their wider host communities, as outlined by Hal. This impact may be as simple as a shared
entertainment experience, such as a sporting event or concert(Flage and Aven., 2015). Major
factors that have influenced the development of events industry on both local and global level
has been described into following manner:
Socio-cultural factors: Socio cultural factors are those kind of factors which are larger
scale forces within cultures and societies that affect thoughts, feelings and behaviours. There are
lots of people who come from different backgrounds and also different communities are involved
in these type of events. So these people have an opportunity to exchange their ideas at local level
and also have an opportunity to know about different kinds of traditions at local level. Whereas
at global level, people from different countries contribute in terms of providing new technology,
ideas and experiences due to which these events get a chance to present themselves in a more
unique manner.
Market demand: According to changing period of time, event industry has to make
changes in their process of working because people are going more towards modern lifestyle.
People who come for attending events then they get employment opportunities at local level and
also gives a chance to upgrade their career on a higher scale. Employment opportunities not only
helps in terms of an individual growth but it also leads towards that particular area development.
In addition to this, it also contribute in terms of an economy growth. In terms of global level,
when people come from different countries then they get opportunity to learn something new and
also get a chance to share information with lots of people. In the overall manner, they get an
opportunity to enhance their skills and wider experience gives them a chance to grow on a larger
scale.

Technological trends: There are six technological trends affecting the event industry on national
and global level.
 Transformed check-ins: Under large scale of events, organisers and attendees have to
speed up their registration process in order to save their time for effective way of
working(Jayawardhana., 2016). At global level, these kind of transformed check-ins not
only attract people on larger scale but it also gives feedback in terms of better facilitating
their services.
 Event planning apps: These kind of apps help in organising events at local level because
these apps support in terms of making process smoother and simpler. Whereas at global
level, these apps help in terms of giving real time answers of questions which comes from
different kinds of people at international level.
 Live Streaming: Event industry is more prone towards live events because live events
brings together physical and digital worlds which allows brand to reach to large number
of people and increase engagement to a next higher level. At local level, live streaming
supports in terms of spreading information at larger scale which help for positive growth
of event industry. In terms of global level, live streaming helps in terms of connecting
people from different countries due to which they can also share their point of views for
development of event industry.
So these are the factors that have influenced development of event industry on local and
global level.
Evaluate about key factors which have influence on development, structure and
organisation of event industry
There are some key factors which have influence on development of event industry
which includes socio-cultural, market demand and technological factors.

These factors not only help in terms of spreading information but it also add value with respect
to creating new experiences. These factors also somewhere creates negative impact for
development of event industry through conflicts among suppliers and association. This has
happened due to reason that people are from different background and every body has different
point of views in terms of working(Reaney and et.al., 2018). For positive development of event
industry, it is important that these factors do not create negative impacts because it becomes
difficult to structure event industry in an appropriate manner. There are different kinds of events
like cultural and community events and these events through their process of working contribute
in terms of development of event industry.
Show the key factors that have influenced and shaped the events industry and the role they play
in society with support of critical evaluation techniques
Formative evaluation technique is used for purpose of key factors which have influence
in terms of shaping event industry. Socio-cultural and technological trends are some of the
factors which have influence in society due to different background and variety of people. Socio
cultural factors help in terms of giving new ideas, experiences and information due to which it
help in terms of development of industry(Ryan., 2020).Technological factors gives an
opportunity to enhance their way of working but it also somewhere creates negative impact due
to technical issues. This particular type of technique helps in terms of positive development and
growth of event industry.
Examine an evaluation that shows the value, impacts and legacy of a range of global events
together with the environment in which they operate
Impact of range of global events: All events have a direct cultural and social impact on
their participants and also on wider host communities. There are some positive and negative
impacts of events in terms of cultural, social, political and economic level. In terms of positive
impacts, shared experiences and challenging ideas gives an opportunity to grow event industry
on a larger scale(Sanchis-Gomar and et.al., 2015). For example, cultural events gives an
opportunity to people to exchange their ideas in the environment where event has organised and
in this way it will help in further growth of event.

International prestige and promotion of investment act as political factor which contributes in
terms of positive development of event industry. Opportunity for job creation and commercial
activity considers under economic factor which will help in development of event industry.
There are some negative impacts of global events in the environment where they operate which
includes community alienation, risk of event failure, negative community image. These impacts
create hindrance in terms of positive development of event industry. For balancing out impacts
of range of global events, event manager has to develop and maximise all foreseeable positive
impacts and counter all negative impacts.
Legacy of range of global events: The general idea about legacy of an event which is a
long term positive impact on host area culturally, economically and physically. Best example to
discuss legacy of event is Olympic games. There are demands related to Olympic games and
these need to be satisfied with support of resources and through different kinds of parameters.
For example, labour resource is very important for proper arrangement of Olympic games and
this particular resource not only considers under employment but also contributes in terms of
total output of economy. Considering long term legacy of London 2012 games, it is important to
identify five key areas in which London 2012 games needed to invest. It includes creating jobs,
reducing waste and going green. Through these kinds of activities and proper steps it will
contribute in terms of long term legacy of global events with the environment in which they
operate
Value of range of global events: Global events are very necessary because it gives an
opportunity to audience for a more wider and positive experience. These kind of events leaves a
lasting impression and it becomes more memorable than a passive viewing of more traditional
form of advertising(Siri and et.al., 2016).Global events are important because it triggers a boost
for tourism due to which people can explore different areas of their interests and fields.
When customers visit for global events then it helps in development of that area as well and
these events gives an opportunity to customers to learn something new and innovative. Global
events are also important in terms of building new contacts and relationship which will help
them in terms of their career growth. It also helps in terms of improving communication level
among different types of people and it also support for society development.

Global events also somewhere act as an opportunity for customers in terms of holidays from
their hectic daily schedules.
Discuss about management strategies used to support responsible event development, across a
range of global events
There are majorly six effective strategies which support in terms of event management
and its development as well.
 Set goals and objectives: It is necessary to set a purpose for organising an event because
without objectives and goals it does not leads towards a successful event planning. It is
important to ask from the client what they intend to achieve from this particular event.
Once the objectives are clear, an individual can plan their strategy according to goal.
 Create a budget: For organising an event it is important to outline the budget because it
will help in planning event into appropriate manner. For this purpose, it is important to
consult from client so that budget can be planned accordingly.
 Understanding resources: Resources will help in organising a successful event and also
support in terms of achieving goals. It is important to be aware about what kind of
resources do an individual have so that they can work into appropriate manner. If there is
no proper man power and right technology then it becomes challenging to manage daily
operations(Soltani and et.al., 2016).There is a list of resources which is required for
organising an event which includes money, time, staff, support services and event
management technology.
 Finding out sponsors: When there is high budget for organising an event, it is important
to look for sponsors. This kind of sponsorship can be made successful through local
businesses who sponsor gift bags for their customers who are coming in the events.
 Spread the word with social media: For purpose of marketing of events it is important to
use social media platforms because this is the most popular method to get famous within
few hours. In today's time period Facebook and Instagram are the best examples of social
media platforms to become famous within few days.

Facebook ads and online advertising help in terms of getting attraction of large number of
people for successful completion of global events.
Assess impact that global events have on different levels of environment in critical manner and
evaluate strategies used by industry in terms of present and future spectrum
There are basically four levels of environment which includes organism, population,
community and ecosystem. Global events have some positive effects on levels of environment
but there are some negative effects which will affect these levels of environment. As global
events have organised on large scale then they require large space for it then industry have
somewhere tried to demolish some buildings and green areas for that purpose. There are some
communities who do not support for these global events as they don't have interest on a larger
scale (Zellweger and et.al., 2015). The way these global events have organised also somewhere
affect life of biotic and abiotic factors of ecosystem because through loud music and wastage it
create negative impact on environment.
Strategies used by event industry is beneficial for event industry in this present and future time
because they have been strategically organised according to changing period of time. It also
make use of updated technology due to which it helps in doing work in faster pace manner.(Zhou
and et.al., 2019). So strategies used by management in event industry plays a positive role
according to present and future time.
PART B
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CONCLUSION
The above stated report concludes that global events are very important from the context
of event industry because these events help in spreading new and innovative information to
larger number of people. Event industry generally follows matrix structure and the way these
events have organised depends on suppliers and management. There are different factors which
influence development of event industry which includes socio-cultural, market demand and
technological factors as well. Value of global events not only gives opportunity to customers to
learn something new but it also gives new experience to them as well. Their impact and long

term legacy have been proved through certain kinds of events which include cultural and
community events.
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