Global Events Industry: Diversity, Influences & Management Strategies

This report provides a comprehensive overview of the global events industry, focusing on its diversity, influencing factors, and management strategies. It evaluates the diversity within the global events industry, highlighting the contribution of events to the economy and the different types of events, such as mega-events and regional events. The report also explains the various factors that have influenced the development of the event industry, including the growth of the industry, its value to the global economy, and the demand for different types of events. Furthermore, it evaluates the impact and legacy of global events on the environment, society, and economy, while also discussing management strategies for sustainable event development. The report also touches upon the macro environment's impact on global events, providing recommendations for improvement and using SWOT analysis to explain successful event planning. Desklib offers similar solved assignments and past papers for students.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
1) Give the Evaluation of the diversity of global events industry with its structure and
organisation along with the different types of events.............................................................4
2) Explain the various factors which have influenced the development of the event industry4
M1 Give an evaluation of the key factors which have influenced the development..............6
D1 Critically evaluate on the techniques which have influenced and shaped the events.......6
Produce an evaluation which shows the value, impart and legacy of a range of the global
events together with the environment.....................................................................................7
Explain the various management strategies which is used to sustenance the responsible event
development, across a range of the global events..................................................................9
M2 Critically evaluate the management strategies...............................................................10
Critically access the impact of the global events on the diff3erent level.............................10
CONCLUSION..............................................................................................................................10
INTRODUCTION.........................................................................................................................12
TASK.............................................................................................................................................12
1) Explain the various positive and negative impacts of the macro environment on the global
events....................................................................................................................................12
Evaluate the macro environment factors which have influence on the global events..........13
Provide recommendations for the improvement..................................................................14
By using the SWOT analysis explain the planning of the successful event.........................14
Critically evaluate the criteria winch is helpful in the successful planning of the event.....14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
The global events is defined as the event which is held over globally and has a great
impact on the economy. To organise to global event there are various aspects which is taken into
consideration by the various organisations here the main purpose of the various countries is to
attract audience from all over the world. Some of the various examples of the global events can
be Olympics. World cup, Fifa This report is based in the the world cup 2011 which was held
worldwide and has contributed in the economic development. The global events also provides
the various opportunities for the public and also develop career in the sports. This is an important
part of the economic development as the various events has a image of the country and develop
the growth aspect of the economy. (Amankwah-Amoah, Khan, and Osabutey, 2021). This report
includes the discussion on the various topic such as evaluation on the diversity of the global
event industry, the various factors that have influenced the development of the event industry,

TASK
1) Give the Evaluation of the diversity of global events industry with its structure and
organisation along with the different types of events
Diversity is appropriate to the global events industry as the listeners that attend different
events that have a global reach are also fetching diverse Therefore, diversity empowers the
organisers to have an improved perception of the different needs of the people who will be
attending the event. The various aspects of the diversity is explained below:
 Contribution of the events towards economy- The event industry in the United
Kingdom contributes in the overall development of the economy in a very significant
way. There are various and numerous people who attend the event due to which it
become famous. The overall expenditure of the audiences to conduct £39.1 billion. The
global event industry in the United Kingdom is counted as the top employers which is
assumed greater than the telecom industry.(Miller, , and et.al., 2019). Due to the
increase in the events in an economy there is the possibility of increase in an tourism
within the economy. The world cup is organised once in the 4 years. The event
contributes in the various ways to the economy and has the impact on the envelopment of
the world. The global event which takes place also increase the network building
because of the involvement of the different nations.
Different types of events
To conduct an event globally the company spends the huge amount for the development
and various aspect in consideration on conducting the event successfully. There are various
categories in which different types of events can be grouped which is explained below;
 Meg-ha event- These are considered as an large event which is conducted basically to
target the intentional market.
 Regional event- This type of event is conducted to increase the tourism within the
country. For example the events which is conducted at the time of festivals where people
come to enjoy and know the culture of the Rajasthan.(Human, , 2018).
2) Explain the various factors which have influenced the development of the event industry
The event industry is considered as to be the most powerful industry in influencing the
people and the various business organisation in order to conduct the various aspect for the

development of the society. There are various factors winch are responsible for influencing the
development of the event industry are explained below:
 The growth and emergence of the events industry – Rendering to a recent study, it has
been originate that the event industry is likely to grow with 65% in the coming year. It is
been analysed that the event industry is one of the most popular and growing in which the
people are able to develop the various events. The people are able to develop the various
cultural and religion aspect within this event industry. The various event takes place in
an economy so that the different nations have been involved in that and for gaining the
competitive advantage in this industry.(Opazo-Basáez, ,and et.al., 2021).
 The value and contribution of events to the global economy – The various events
which is been conducted in the economy. The world cup is been organised in such a way
that first the team are register in the list. Then there is the selection of the various 8 team
in which the different team are involved of the different nations. This not only assistances
them in engendering revenue from the event but also enhancing tourism. this helps the
economy to develop the relationship with the other countries in term of organisation the
event
 Demand and motivations for different types of events – There are numerous kinds of
events which are directed by countries such as social events, commercial events, trade
shows, conferences etc. the various type are explained below:
◦ Social Events : These are the type of the event which is conducted in the societies so
that the people living in the specific country understand the culture of the nation. This
type of vents are organised in order to make people understand the social an the
cultural aspect of the nation. As the knowledge of the country is important for the
people living in the country(Perez, ., and et.al., 2021).
◦ Business Events :In such type of the events where the business organisation which
are expanded globally conduct the vent so that the employers and employees are
motivated and as ell as understand the perspective of the business strategy which is
expanded globally. This is an important for the business enterprises to conduct the
various opportunities for the business organisation.
The various factors which needed to be adopted by the organisation in order to conduct
the global events in the development of the economy at the local level are discussed below:

 Event history and socio-cultural developments – the main goal of conducting the
global event is to gather people from the different nations so that there is increase in the
development of the various aspect within the economy. It is very important that any kind
of event can help in developing the cultural aspect of the country. Earlier they were
conducted for promoting peace, for example, Cleopatra is known for steering meeting for
lovers which obligatory servants and labour to attain the wanted result. Industrial uprising
led to events being conducted in order to advance growth as well as development.
 Global expansion and opportunities for events – The event industry has the various
opportunities to expand their business. It is very essential for the business to develop the
opportunities in which they can expand their business. The events helps the various
organisation to get attach more of the public with the organisations. There are various
business events which helps the company in expansion and having a successful growth
in the industry(Oxford Analytica, 2017).
 Influences on events and future trends in the events industry – As the new trend
which is seen in the event industry is that people are attracted to various business
organisation because of their events which are held in the different nations. The future
trend also helps the organisation to influence on spending more on the event and conduct
various event so that people can have a knowledge of the country and as well as of the
various aspects which is held in the society.
M1 Give an evaluation of the key factors which have influenced the development
There are various key factors such as the social, cultural and the business opportunities
have have influenced in the development of the economy. It is very important for the events that
it practices the development of the economy.
D1 Critically evaluate on the techniques which have influenced and shaped the events
The various digital technologies and the global events have made the task easie4r for the
development of the economy and due to which the organisation can conduct the events in order
to make people aware about the cultural aspect of the host country. In India the world cup has
able to develop to know that the national players of the India.(Haque, ,and et.al., 2017).

Produce an evaluation which shows the value, impart and legacy of a range of the global events
together with the environment
The various global events which is been conducted by the various business enterprise
have a very significant impact on the environment and also there is the requirement of the
various resources in need in order to conduct the event globally. For the world cup event it is
very important to have a huge amount of money and a well managed staff to conduct such event.
Conducting this type of event has the various impact on the environment which is discussed
below: -
Physical and environmental – The conduction of the global event helps in various ways
of the development of the society where the people are able to understand the various aspect of
the cultural within the society. This event has both the positive and negative impact within the
environment where the events can create the noise problem in the society and also it can create
the wastage which is not safe for the environment.(Golicic, 2021).
Social & cultural – the world cup 2011 helps in the various aspect for the development
of the country and as well as help in building the relation ship with the different nations. Diverse
cultures are promoted in an events which attract a lot of people worldwide. They can get to
distinguish a lot about other cultures like their language, religion etc. The negative aspect of this
is that some people may become rude and raise conflicts. Also, the ownership of a community
may be lost due to communication between a large number of communities.
Political – Here the government has to spend a lot in conducting the global event in the
worldwide and to gather the people from the different nations.
Tourism and economic impact – The global events have a positive impact on the
tourism industry because the people travel from one country to the another to attend such event
which increase in the number of the audience and the visit of the people. The global event
contributes in the expansion of the tourism industry. Also there are various negative impact of
the event industry and there is the risk of the reputation of the organisation because of the loss in
the match of the country in the world cup(Loureiro, ,and et.al., 2017)
Second Event – Business conference

Physical and environmental – It is been analysed the business events which is been
taken place in the various countries has a positive impact on the environment as there is no noise
pollution and such type of event is conducted for the benefit of the employees and employers
Social & cultural – The social and cultural impact of the business conference is
impacted in the positive way as there is lot of knowledge which can be gained by the people in
such type of events. It is very essential for the business to expand and know about their
employees more through such confere4nces and the knowledge of their employees in the
business organisation.
Political – The positive impact of the political factor of the business event can be the
promotion of the United Kingdom and the various aspect which help in contributing in the
development of the economy. The negative impact can be due to the change in the legislation
which can impact the business event and the various business organisation(Penco, , Remondino,
and Profumo, 2018).
Tourism and economic impact – the positive impact on the tourism sector is that if the
people are coming to attend such events in the nation than there is increase in the demand of the
guide and the various aspect within the industry. On the other hand, the negative impact on the
host country can be that to maintain the good event there is requirement of the lot of money
which needed to be invested by the country to make a good experience for the people who are
coming to attend the event.
Contribution of events to the economy
Events contribute to the diverse levels of economy suggestively in which some of them
are mentioned below: National Level –The world cup event contributes to the overall development of the
country's economy. This is because as the people from the different nations come to
attend the event which increase in the currency of the country and this is the advantage
for the economy. Regional Level – As the government is responsible for conducting such global events so
in this case the tax collection from the different municipalities contributes in the
development of the economy.

 Local Level – The establishment of the global event contributes in generating tgh
employment opportunities for the local level people as there is acquirement of the labour
to manage the event. This play the major role in the economy development.
Event Legacy
the term legacy in the context of the event can be defined as the outcome which can be achieved
in the log term or the permanent basis by conducting the various business events in the society.
Outcomes can include social, physical, tourism as well as environmental factors The creation or
conducting the event is useful for creating awareness among the people. It is been analysed that
if any kind of event is been successful conducted and has impacted in the lives of the people and
it adds value to the society and is helpful in development of the economy. Therefore, it is been
observed that the global events are appreciated for the host country and can assist in boosting its
economy by providing access to new business chances.
Explain the various management strategies which is used to sustenance the responsible event
development, across a range of the global events
As for the development of the economy the various global events which are conducted
helps in generating employment opportunities in the various countries. This helps the people to
interact with the other people and build the networking which can create the opportunities for the
people an economy as well. So, in order to manage such event there are various management
strategies which is required in order to make a successful event. This is explained below with the
help of the two model:
Corporate Environmental Model
This is the model which is used business organisation in order to retain themselves from
the harmful effects from the environment. Therefore, this model helps the various business
organisation in meeting the expectations of the customers. The model assists in measuring the
impact on the environment. It is related with the different procedures of the business enterprise
such as Operations Management, Human Resources management and Marketing etc.
Internal Resources – in this the management and the human resource department is
responsible for recruiting the qualified people to manage the event. Even in the event the
qualified participant can only take part. It is very essential for the management to adopt it
strategically which can help in developing the event in a successful manner.

External Factors – there are various factors which help in conducting a successful
global event in a country. Such external sources can be the suppliers, stakeholders, customer etc.
the people and the management who are responsible for conducting the event needs to make
ensure about the various aspect such as the collection of the relevant data of the customers which
is required by the managers of the event.
Balance Scorecard
This is used by the various business organisation in order to measure the performance
which is been performed by the various employees in order t active the goals of conducting
successful event. It is very essential for the managers to adopt the various strategies which is an
effective fer conducting a successful event within the society.
The organisers who is responsible for the World cup event can utilize Balance Scorecard
in order to measure the event's performance. This can assist the organisations in formulating
more operative strategies in the future in order to make the event reach out to more number of
people and attract them to attend it.
M2 Critically evaluate the management strategies
The management strategies plays the vital role in evaluating the new techniques which
has to be used in order to make a event successful. The corporate environment model can be used
so that the organisation can focus on retaining the event from the harmful effects which can
impacted by the external factors.
Critically access the impact of the global events on the diff3erent level
The global event has the impact on the different level such as at the national , state and
local level. At the national level the global events are able to help in developing economy and at
the local level the global events enhance in creating the employment opportunities.
(Stergiopoulos, and et.al., 2019).
CONCLUSION
From the above report it is concluded that the global event is the activity which is
practices in order to develop the society and has a huge impact in the development of the
economy. The global event such as world cup in 23011 in India has impacted the economy in
the numerous ways. Diversity is applicable to the global events industry as the audiences that

attend different events that have a global reach are also becoming diverse there ae various types
of events which is conducted which can be mega , regional and also business event is important
for the development of the society. The various factors also have an impact on the global events..
task 2

INTRODUCTION
The global event is defined as the event whisk is conducted over the world wide with the
aim of the development of the economy. This is an important aspect for the business organisation
and as well as for the society that it conduct the various events. The event which is taken into
consideration in this report is the world cup which was organised in India in 2011. to
organisation a event there are various aspects which is taken into consideration. It is very
important to have the various strategies so that the event can be made successful. This report will
include the pestle and swot analysis of the global events.
TASK
1) Explain the various positive and negative impacts of the macro environment on the global
events
It is been analysed that the various external factors can have a impact on the global event
industry. This can be analysed with the help of the pestle model winch is most commonly used to
figure out the external macro factors. The various factors and their impact is discussed below
 Political- This is the factor which is related to the government interference and the
various policies can impact on any organisation or the event conducted within the
country.,it is very important that the country in which the event is to be conducted has a
political stability. As the world cup is conducted in India for this it is important that there
is the enough resources with the government in order to conduct the event.
 Economic- As the India is the 5th largest economy and this factor has the various impact
as it economical factor directly impacts to the business organisation. It is very important
for the economy to have a skilled labour to conduct the vent. In case of the world cup as
this conducted where the worldwide people are involved and this factor has the huge
impact because of the performance of the economy in which country the world cup is
being organised.
 Social- This is the factor which is affected in every business or the global events which is
conducted in a specific country. As in the world cup event the people from the different
nations are involved and get to know about the different cultures of the country which is a

positive impact on the economy. There is the share of the knowledge and the aspects
which is beneficial for the development of the economy.
 Technological- This is the factor which includes the innovation and development in the
world can impact the business organisation. It has both positive and negative impact on
the global events which are been conducted in the country. As the world cup is conducted
in India where it is important for the managers to include the high technology for the
smooth functioning of the event. This can have a negative impact which is that if the right
use of the technology is not made thane the event can lead to the unsuccessful and this
can impact of the economy.
 Legal- This is the factor which is related to the certain laws which is different from
country to country and have a impact of the events. As in context of the global events it
is important fro the country to adhere to the laws n which the organisation is ghosting the
event. The labour laws in India is the most important which needed to be consider in
order to have a successful event within the economy.
 Environmental-This is the factor which is related to the surrounding with the
environmental can have the impact on the global events. As the event can impact on te
environment. There are various negative impact due to this factor which is important for
the management to take into consideration. In order o this the various ate material which
can be responsible for the unhealthy environment can impact the economy.
Evaluate the macro environment factors which have influence on the global events
The macro factors have a great influence over the global event which is important for the
business organisation to take into consideration. This can impact on the both positive and
negative aspects. It is essential to adhere to the certain laws of the country in which the event is
been hosted.
Provide recommendations for the improvement

In order to have a successful event it is very important to have a skilled labour and the
management need to adopt the new technologies which can enhance in the productivity and also
can add value to the event.
By using the SWOT analysis explain the planning of the successful event.
The SWOT analysis is tool which is used to identify the internal factors which can affects
the business organisation or any event. The various internal and external factors of this analysis
is explained below:
Strength- The one of the most effective strength of the global event is the employment
generation within the economy. This has a huge impact on the development. And helps in
generating value.
Weakness- As due to the pandemic in the economy have impacted on the global events where
the organisation is not able to conduct the vent with the large gathering. This is the most
negatively impacted on the global events.
Opportunities- The global vents has the various opportunities which can the economic
development of the host country. This can lead to the advancement in the various technologies
and the country can have the name in the vent is been successfully organised.
Threats- As there is the different perception which is keep changing and varies form country to
country which lead to the threat for the event organiser to manage all the things in event.
Critically evaluate the criteria winch is helpful in the successful planning of the event
It is very important to ascertain the certain threat of the conducting a successful planning
for an event. In order to maintain the decorum and the standard it is important to use the
strategies which is considered keeping in mind the current trends in the economy.
CONCLUSION
From the above report it is concluded hat there are various macro external factors which
have the impact of the global events. It is essential to consider the various factors in order to

have a successful organising the event. The world cup 2011 which is organised din India has
impacted in the development of the economy. The SWOT analysis suggests that the organisation
needs to focus on the weakness which has impacted the event industry most so there is need to of
the strategies in order to cope up with the weakness.

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