Global Events: Examining Industry Diversity, Impact, and Management

This report offers a comprehensive examination of the global events industry, starting with an overview of its diversity, encompassing various event types like local, community, cultural, sports, and business events. It explores factors influencing the industry's development at both global and local levels, including the growth of event management companies and changing consumer behaviors. The report evaluates key factors of the event industry in terms of development, structure, and organization, along with the role of different events. It then critically assesses techniques influencing and shaping global events and reviews management strategies, such as the Balanced Scorecard and Corporate Environmental Management model, responsible for event development. The report further analyzes the impact of global events on the environment, including strategies for responsible event development, like waste management and reducing plastic use. Finally, it presents a SWOT analysis of the Olympics and discusses the positive and negative impacts of global events on the macro-environment, providing a holistic view of the industry's dynamics and challenges.

Global Event

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Examine the diversity of global events........................................................................................3
Factors influencing the development of events industry as both global and local level.............4
Evaluation of key factors of event industry in terms of development, structure and
organization along with role of different events..........................................................................5
Critical evaluation of techniques influencing and shaping global events....................................5
Review the management strategies responsible for events development....................................6
Critical Evaluation of Specific Management Strategies..............................................................6
Impact that global events have on the environment and strategies used by the industry to
support responsible event development now and into the future................................................7
PART B...........................................................................................................................................8
positive and negative impacts of the global events (Olympics) have on the macro environment
.....................................................................................................................................................8
SWOT Analysis of Olympics....................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Global event and conferences have become considerable part of event industry that are
continuously growing. Events may be focused over sport, music, luxury or learning events over
the globe are generating revenues in billions and also changing the methods of operating
hospitality, businesses and resorts (Qie, and et.al., 2019). The Growth in events is fuelled by
various factors and not just by event listing sites. Event management includes study of intricacy
of brand, to identify target audience, to devise event concept, to plan logistics and to coordinate
technical aspect before executing modalities of proposed events. Ensuring return over investment
and analysis post events are becoming significant drivers in event industry. It is the fastest
growing sector industry of the time. Global events are growing at very fast pace and it is creating
opportunities for number of people. The international event like Olympics is very big event that
requires various factors to be considered. This report will cover diversity of global industry the
structure and role of different types of events. This will give an understanding legacy and
impacts of global events on environment in which they are operating.
PART A
Examine the diversity of global events
There are varsity of events in events sector which paying the level of emphasis on the
level of diversity. With the increase level of diversity in events industry with proper development
in employee skill and development. The discussion over events as follows as
On basis of local and community events and on the basis of contents (Horne, 2017). On basis of
local events the industry have varsity of events such as major events, hall marks events, and
mega events. On the other hand on basis on contents the events are cultural events, sports events
and music events. Major events are one which is taking place in terms of high status along with
having attraction over media intention. The stages are attractive and expensive in nature behind
leasing all legacies. Mega events are large scale events regarding the cultural development in
parts of having national and international impacts. There are being organized at larger level that
the routine level of fixtures among the sporting calendar. In terms of sports, Olympic games re
the best example of the mega events.
On the basis of contents cultural events have the encouragement over international peace
along with universality respect for having collaboration of the major events. These events help in
development of reducing of peace, poverty reduction along with sustainable development and

intercultural dialogue. Next is about business events as the events taking place as the automation
process for business operations.
Factors influencing the development of events industry as both global and local level.
The growth and emergence of the events' industry.
Growth and emergence of Event industry.
Event industry is growing at very rapid speed. With the rise of national and international events
consumers behaviour are changing and nor of the people are attending worldwide events. Future
of the events industry seems bright, as events are rising on daily basis seeing the future and
present of vibrant industry (Markle and et.al., 2017).
Events industry is having indispensable growth in having proper organization of varsity of
events. Mega events are currently being recognized as in aspects of professionalism which is
turning to be glamour and exiting profession which needs a high amount of the creativity,
innovation and dedication. There is Turing out to be glamour in existing professions which is
having the graters level of creativity and innovation and decalcification in promotion of events.
The value and contribution of events to the global economy.
They have major contribution for the development in making boons for having development over
nations. The developed countries is founding it easier to have diversion of various products
which helps-in promotion of events.
Demand and motivations for different types of events
There is involvement over event management company in terms of handling events
variety which have inclusion small and large of fund-raising activity, galas, wedding and
conference, exhibitions and major of trade shows (Diffenbaugh and et.al., 2017). The awareness
in increasuing the level of publicity in having increase in demand of events. As there were recent
development in terms of sponsorship, consultation, marketing along with budget reconciliation
and public relations.

Evaluation of key factors of event industry in terms of development, structure and organization
along with role of different events.
There are various level of factor that are having the effects over the event's development
is terms of structures and organization as whole. There is the need for more factors for having
development in certain aspects of development of additional resources to meet the professional
demand. The factors such ass safety and security as the events' industry are taking level of
efforts to have security and level of protection for the attendee. The factors of workforce are
turning out to collating challenges with completion of high level of expectation and according to
different styles (Richards and Colombo, 2017). The next is about the merger and acquisition in
having experience as the trend of the events organizing is not remained as immune. The
consolidation of major players have the specific space over the factor which are effecting the
impacts on event's industry. The last of one factor is advancement of events industry as it is one
of companies which is delivering the maximum ROI. The company is having threat over
different range of solutions by using the artificial intelligence.
Critical evaluation of techniques influencing and shaping global events.
The evaluation of the global event's development can be done through the varsity of
approaches and techniques which can be used for development and proper evaluation's. The
same of techniques is termed as the blanket approach. It is often term as beneficial inn
combining to two or more types of evaluation rather relying on one. Audiences used the best
source of information and have appropriative survey which will give proper indication over the
results of development (Zhang and et.al., 2019). The next is about VOX-POP evaluation which is
termed as opinion regarding specific questions in gain to have response at quick level. The
drawback of this evaluation technique is that they have to plan ahead and gain interest and
generate planning ahead to use the material or data of post events. The next evaluation
techniques for the events i8ndustry can be the survey based evaluation inn terms to gain
feedback which have accurate reflection of opinion of people. This can be done as through
having self evaluation, direct evaluation and organizational survey in having the proper staging
of events in proper ways (Nanni, Ponzetto and Dietz, 2016). On the other hand there can be
more approaches for the event evaluation as term as financial and economic approaches so that
major challenges can be addressed. There should be proper collecting of data and examinable the
major challenges faced.

Review the management strategies responsible for events development.
The management strategies which has been used for the development of events are
balance scorecard (BSC) and the corporate environmental management model (CEM) in events
industry. The balance scorecard have the majorly four perfective for the strategy development
such as financial customer, internal process and development and growth. The map is just the
one which help in identifying the important element. This mapping allows putting event industry
in having development of controlling strategy. There is key performance indicators which will
help in making holistic approaches along with having overall perspectives in making heavy
impact on the process of employees and finances. The balance card in used to have evaluation
over trade fair participation for comparing the balance scorecards (Taqueti and et.al., 2015). The
companies have the responsibility over the events in having proper contribution over sustainable
development as the events' industry is having crucial impact procedures for social and
environmental accountability. The company has to use this managing strategies in to maintain
and gain competitive advantage as the key success of business which turns out to be part for the
sustainable development. Progress towards corporate environmental along with social
responsibility can be increased amount of acceleration through governmental and civil society
actions that create an appropriate policy framework.
Critical Evaluation of Specific Management Strategies.
The balance score card have the most dialogic approach as it is very influential in
measuring the performance management. It is the collection of financial and non financial
measures which have the derived out comes of the in cause-and-effect relationships, and thus
aims to be a feed-forward control system. On the hand there in the application of various
concepts and practice. There are certain level of limitation which definitely undermine the
effectiveness of the BSC or cause firms to abandon the BSC altogether for better performance
measurement alternatives. the balanced scorecard have the majorly four perfective for the
strategy development such as financial customer, internal process and development and growth
(Willard and et.al., 2019). The map is just the one which help in identifying the important
element. This mapping allows putting event industry in having development of controlling
strategy. This helps in the manager by providing the deep level of knowledge to make informed
decisions about long and short-term objectives, internal and external performance, and financial

and operational performance. On the other hand there is maximum level of investment along
with time and having the stakeholders acceptance and usage. This fails in having the formulation
of strategic analysis and metric planning in terms of proper development of event industry.
Finally it has the both positive and negative impact to have proper implementation and strategy
formation which helps in strategic objective along with measuring and targeting the initiatives.
The should be proper evaluation of different strategy in matter in making the development of
events in more successful matter development.
Impact that global events have on the environment and strategies used by the industry to support
responsible event development now and into the future
Most of the global events have common impact on the environment that affects surrounding
environment and local communities both positively and negatively. Because of global events
emission of greenhouse gases is increasing continuously. Due to this not only green house gases
are increasing but it is contributing to ozone layer depletion as well. Due high energy
consumption disposable waste is increasing continuously, wastage of water, garbage is also
increasing. Strategies used by the industry to support responsible event development now and
into the future are:
Waste Management
Waste management strategy is one of the most prominent strategy which can be used to
support responsible event development as this strategy will help the organizations to reduce
consumption of disposable waste. Event development team can use better waste management
planning through the event to reduce the waste that can harm the environment. this strategy will
include different procedures and steps which are used in the waste management planning. These
steps are collection of waste, transportation of waste and disposal of waste. All they need to do is
to manage these three operations to minimise its impact on environment.
No Plastic
To reduce the production of plastic Olympic event planning can use plastic free to reduce
the amount of plastic waste. Event planning team can use other materials which are easy to
decompose. This is how they can prevent the pollution to save environment from harm.

PART B
Introduction
PESTLE analysis can be defined as a framework which is used to analyse macro
environmental factors Political, Economic, Sociological, Technological, Legal and
Environmental that can influence an organization of an event externally. SWOT analysis can be
defined as an strategic method which is used for evaluation of Strengths, Weaknesses, (Internal)
Opportunities and Threats (External Factors) that exist for an organization or of a project or of an
event. It helps an organization to align their objectives with their organizational strength. Here,
PESTLE and SWOT analysis of Olympics events will be discussed and other than this critical
evaluation of criteria that are essential for the successful planning of events will also be
discussed.
positive and negative impacts of the global events (Olympics) have on the macro environment
PESTLE analysis of Olympics
Olympics are leading international sports events featuring summer and winter sports
competition in which thousands of athletes from around the world participate in a variety of
competition. The Olympics games are considered the worlds foremost sports competition with
more than 200 nation participating. The Olympics games are held every 4 years, with the
summer and winter games alternating by occurring every four years but two years apart.
Political factors :- These factors all about how and to what degree a government intervenes in
the economy. Government policies effects Olympics. Basically, all the influences that
government has on a country, business and events etc. Political factors include environmental
laws, political stability etc. Political factors control global events.
Economic factors:- The economic value of Olympics has increased dramatically over time,
largely because of the telecommunication revolution and the increased amounts paid for nation
and international broadcast rights. Revenue has increased from television broadcast rights. Cities
pursue the Olympic games for three reasons – tourism, image and regeneration. The rise of
tourism and response to it by nations, is a clear indication that international economy has
changed.

Social factors :- The games represented big business. Revenue is generated through TV
broadcasting ,worldwide marketing, Sponsorship, ticketing, hospitality and much more. The
game has increased global importance over the years. Small cities could once make a name for
themselves, catching the eye of global business leader and larger cities could reinvent
themselves. The extreme magnitude of the games has made them much more than the greatest
event in the sports competition. They are tool for economic development, cultural, integration
and social generation.
Technological factors: - Technology has changed Olympics in many ways. If we talk about
swimming technology has changed it in many ways. Training technology underwater cameras
measuring form, biomarkers monitoring, even swim suit increasing speeds have added to the
sports. If we talk about tennis technology has changed it in many ways like Hawk eye and other
so many changes has been done through technology. Technology has made things easy. As we
know that technology is increasing day by day and its impact are also increasing. Technology
plays vital role in Olympics.
Legal factors :- legal factors tell about law, rules and regulations. They include laws such as
discrimination laws, health and safety laws etc. there should not be discrimination in Olympic
events. There should be fair judgement. There should not be scandalous sponsorship , ticketing
and brand protection etc. rules and regulations should be explained in effective manner. There
should be proper record of events. Games should be conducted according the rules and
regulations.
Environmental factors :- environmental factors play important role in Olympics.
Environmental factors includes climate, weather, environmental offset and climate change
which may affect event. Environmental factors can be differ from one country to another country
it means environmental factors are different in different countries. It depends on the country that
what environmental factors will affect the event. Environmental factors are also different in
winter and summer.

SWOT Analysis of Olympics
SWOT analysis can be defined as an strategic method which is used for evaluation of
Strengths, Weaknesses, (Internal) Opportunities and Threats (External Factors) that exist for an
organization or of a project or of an event. It helps an organization to align their objectives with
their organizational strength.
 Strength:
 World’s top sports person participate at this event in a disciplined manner.
 Worldwide sports persons participate in this event.
 Complete media coverage at global level.
 Olympics is one of the best opportunities for the host country to show themselves and
their presence strongly to rest of the world.
 It is a sign of sports progress that has been made till now.
 It is one of the best opportunities for unknown or less known athletes to showcase their
skills and talent to the global audience.
 Top and prestigious brands of the work Sponsor this event.
 Weakness:
 Incidents of doping is increasing continuously due to which credibility of this event is at
question mark.
 Act of terrorism in 1972 has also put safety of athletes at question mark.
 Because of various political reasons Olympics has been boycotted by various countries.
 Opportunity:
 Inclusion of various sports like Cricket so that viewership can increase.
 Increment of high professional standards like anti-doping standards can be a opportunity
for this sports which can help them to restore their fans trust within them.
 Threat:
 Increasing terrorist attracts is one of the major threats for them.
 As more and more sports are becoming professional and value of other events like
Olympics is increasing, there is a chance that in future they can be one of the biggest
competitors of Olympics games in future.
criteria that are essential for the successful planning of events

There are following criteria’s that can be used for successful event planning that can
impact and event’s both internal and external environment are:
 Planning is first and the foremost criteria that can affect an event’s internal and external
environment. In the planning phase both goal and objectives of an event should be developed
and evaluated.
 Second is to evaluate number of stakeholders involved and roles and responsibilities of those
stakeholders so that duties and responsibilities can be divided within all the stakeholders.
This will help in successful fulfilment of event requirements.
 Next is to evaluate the overall budget, venue and schedule of the event. It is one of the main
criteria based on which success of an event is dependent. Because if the event venue is not
easily accessible or the schedule of the event is not suitable for the guest then they won’t be
able to attend the event.
Conclusion
From the above presentation it has been summarized that there are various factors
because of which Olympics event can be impacted both positively and negatively. It has been
analysed that the governmental influence of the host country where Olympics is organized can
affect organizing of Olympics events drastically. It has also been analysed that Organizers of
Olympics events need to focus on their safety and security features as it is a mega event and
there are chances of threat of terrorist attack or any other security breech.

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