Global Events: Industry Analysis, Strategies, and Development Report

This report provides a comprehensive analysis of the global events industry, focusing on its diversity, structure, and organization. It examines the factors influencing the industry's development at both local and global levels, contrasting these extremes. The report also evaluates the value, impacts, and legacy of various global events on their operating environments, including political, social, and economic factors. Furthermore, it reviews management strategies employed to support responsible event development, such as SMART objectives and reputation management. The case study focuses on London's Excel Exhibition Centre, highlighting its role in the industry and the impact of events like the Olympics. The report covers topics like cultural, music, and sports events, and discusses key factors such as value, growth, demand, global expansion, expenditure, and technology. It also includes critical evaluations of management strategies and the impact of events on the environment.

Global Events
Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Diversity of the global events industry, including its structure and how it is organised;
together with the place of different types of events within our society..................................1
P2. Factors that have influenced the development of the events industry on both a local and
global level, contrasting these two extremes..........................................................................3
M1. Evaluation of key factors that influence development of event industry........................4
D1. Critical evaluation technique to show influence and shape of key factors to event industry
................................................................................................................................................4
TASK 2............................................................................................................................................5
P3. Value, impacts and legacy of range of global events upon environment in which they
operate....................................................................................................................................5
P4. Review management strategies utilised to support responsible event development for
range of global events.............................................................................................................5
M2.Critically evaluate management strategies which used in event industry........................6
D2. Critically review the impact of global events on different level of the environment......6
TASK 3 and TASK 4.......................................................................................................................7
Covered in PPT.......................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Global events is considered as that activities and functions that are conducted at
international level. Within these events several types of country are involved for performing
several practices. Moreover, events are defined as mechanisms which permits interaction among
components of documents as well as few events associated to system and action of user
(Abiodun and et. al., 2013). As per the scenario, the company undertaken into this report is
London's Excel Exhibition centre. It is well known events company who conduct events at global
level. This report covers diversity of global events sector, factors which influence event sector
growth, value, effects and legacy of range of international events upon atmosphere. Apart from
this, management strategies which is utilised to support responsibility of event development for
international events are also mentioned in this report.
TASK 1
P1. Diversity of the global events industry, including its structure and how it is organised;
together with the place of different types of events within our society
Within modern times, countries in whole over the world consists ceremonies as well as
events which are related with values, sports and culture obeyed through them. Now a days, if it is
regarding diversity of several global events into event sector then there are several number of
examples which are available such as Sundance film festival, Olympics and others which are
conducted each year. Mainly, events are defined as per its size that are discussed below:
 Local or community events: These are considered as the events which is mainly hosted at
regionally through undertaking several aspects such as public, political, educational
nature and many others. There are ample of examples such as Christmas eve and others.
 Major events: These are defined as the type of events which are conducted at boarder
area. Within this, large number of visitors visits for attending the function (Babcock and
et. al., 2015). For example: speech are provided through president of any specific
country, collaboration among two other firms and others. Basically, these events are
being performed undertaking an objective that may be anything from any aspects such as
economic, political and many more.
Events diversification on basis of forms:
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 Cultural events: Culture is defined as the various components like religion, caste and
others. These are considered as events that are organised as per the culture of several
country. This type of events which can be organised in London's Excel Exhibition Centre
for sustaining into marketplace for longer duration. Such as Brazilian Carnival, Tomatina
festival and others.
 Music events: These are considered as events that remain enclosed with concert in which
the artists who are famous across world or performs live among public. For example:
Tomorrowland which organised in Belgium and person visits area for a shortened
duration. London's Excel Exhibition Centre can conduct these types of events which is an
opportunity for them that leads towards success.
 Sports events: These are types of events that are conducted through certain game
community for performing any sport activities. This is also performed at national or
international level. For example: Asian games, Olympic games and others.
Structure as well as components of event sector:
 Event management firms: Event sector are mainly presented as well as overseen by
events executives association (Della, Porta and et. al., 2015). These are considered as the
significant events which are being developed as well as very much gainful for them in
sustaining into marketplace for longer duration. The firms such as London's Excel
Exhibition Centre plays out whole types of events in which executives works and in long
run develop their specialisation particularly which assists them to gain higher
profitability.
 Venues: It is defined as the others kinds of elements that can be conducted through an
event companies such as London's Excel Exhibition Centre at several range of level. It is
the trendy approach that events manager have identified that, this is very much
favourable to customers, choosing venue as well as changing this according to needs.
Place for various kinds of events into society
Within society, there are several events that takes place into social group. Such as music
concerts, celebrity award function, fashion shows and others that are being organised through
event firms which mainly targets people perception towards music and another elements such as
fashion as it wholly related with few different culture (Leetaru and Schrodt, 2013. Events
associating to values, trust, festivals etc. assists every person to obey culture as well as develop
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belief in god. Events related to business as well as sports facilitates society entertainment and
also an importance is facilitated to sports person and grab the attention of athletes to put more
efforts and represent country into internal sports at global level.
P2. Factors that have influenced the development of the events industry on both a local and
global level, contrasting these two extremes
There are several factors which are represented into event sector, that effects bot national
as well as global level are discussed below:
 Value and contribution: Event firms such as London's Excel Exhibition Centre as well as
people spends about £0.83 trillion at global level each year. Moreover, these
organisations also produce estimate around 10.3 million jobs each year. Apart from this,
gross domestic product is £484.77 billion that takes UK at 13th position across the world
at economic level.
 Growth and emergence: Event sector is particularly leading with an enhancing scale as
well as it bring about 1.4 billion participants into event sector in approx 180 countries. In
case of specific country, who is spending the larger amount into particular sector then it is
considered to be nation that have spend about £297.23 billion.
 Demand: At recent time, resource availability along with demand is considered as
something that is limited into sector at regional level (Reuter and et. al., 2013). On
another hand, demand for events arrangements at international level is higher for every
function and celebration.
 Global expansion: Events sector have extended at international level as well as it is serve
as an opportunity for events growth across the world. When operation are organised at
huge level then this leads towards more opportunities to event firms for expanding its
activities at global level.
 Expenditure: A budget is considered as something that is basically provided through an
event organisation as well as offered through firm's event management such as London's
Excel Exhibition Centre to its consumers. Beside this, it have been examined that events
which are conducted at international level are funded by several sponsors so that whole
activities of management are of good quality.
 Technology: This is defined as the another factors that mainly remain attached to
connectivity that can be used through business as well as people for communication with
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assistance of internet. Quality of services may be maintained at larger level by
considering whole expertise into event management.
Thus, all above explained factors that effects whole work of London's Excel Exhibition
Centre at national and global level.
M1. Evaluation of key factors that influence development of event industry
Event industry have an efficaciously leading nature in which number of firm are
enhancing continuously that have effected positively on economic situation of regional and
global level. This have been identified that international exploration, demand, event technology
as well as history are few factors which have provided various advantages to event sector for
leading effectively and efficiently (Taks, 2013). Along with this, purpose of creating appropriate
factors will directly assists to organise events as it will assists customers to get satisfaction in
short duration.
D1. Critical evaluation technique to show influence and shape of key factors to event industry
At recent times, there are range of key factors such as internal expansion, technology,
event history and so on which mostly effects event sector positively and negatively. The positive
effects may be anything from development among productivity, profitability margins and many
others. Mainly the optimistic impacts is that event sector rises 10.3 million job each year that
may effectually be considered as anything which effected gainfully upon economic situation at
regional and global level. Also, negative aspects is that consumers requirement get changed
continuously ass well as it may refers as something that requires higher investment. Because of
this, it develops less chances for organisation such as London's Excel Exhibition centre for
producing greater profitability.
TASK 2
P3. Value, impacts and legacy of range of global events upon environment in which they operate.
London's Excel Exhibition Centre is considered as the event organisation as well as by
the success of Olympics 2012. The effective effects have been seen upon economy of respective
country (Teng and et. al., 2013). There are ample factors which impacts events at long and short
run. All the factors are discussed below:
 Political factors: These are the factors that impacts event sector environment as a system
of liberal political towards events maximisation associated to culture, enterprise will
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provide positive influence to event manager. Performing activities if event management
at global level will need political support to perform.
 Social and cultural: These are also considered as the factors that impacts event in
positive way as events arranged by several culture aids in maximising knowledge about
that culture towards upcoming generation. Along with this, society providing preference
to various events which will aids into respective industry development across world.
 Tourism and economy: These are considered as the factors that impacts event sector
positively as tourism assists into events success which is performed at global level.
Effective economic situation as well as policies will aids into event sector growth and
development (Turner and et. al., 2014).
P4. Review management strategies utilised to support responsible event development for range
of global events.
Within international events, strategy of events management which support whole kinds of
events. The strategy assures effective delivery of each and every events by developing SMART
objectives which may outcomes into grabbing the attention of huge visitors, formulating file of
strong player, supporting application to promote host nation development. Firms organise events
with intent to produce connections, maximising business relations with several visitors together
with enhancing brand awareness. In respect of London's Excel Exhibition Centre, its manager
formulate SMART objectives for events which should has key performance indicator which are
effectually evaluated. The another management strategy which have to be obeyed through
organisation is reputation management strategy, which is utilised for monitoring online reviews
for managing online image of specific events for attracting new customers for events (Event
strategy, 2014).
M2.Critically evaluate management strategies which used in event industry
Several strategies of management involving management strategy with reputation
management strategy are usually comply through events planner (van Lierop and et. al., 2015).
Strategies of event management benefits London's Excel Exhibition Centre manager to
effectively organise events along with obtaining brand exposure, enhancing foot traffic,
communicating with potential clients, getting optimistic reviews, developing valuable connection
as well as boosting campaigns of SEO together with crucial citations. For performing any events
with strategy of event management, large cost are incurred in away of accommodation, develop
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stand spaces and others which many times do not facilitate guaranteed outcomes into possible
low turnouts.
D2. Critically review the impact of global events on different level of the environment
International events outcomes in effecting upon person, local assemblage along with
resources into surroundings in which firms do various activities. In simple term, there are ample
events whose functions has negative impacts upon atmosphere due to usages of more resources
this leads towards carbon emission (World Health Organization, 2014). Event planning
organisation like London's Excel Exhibition Centre is accountable to boost events with
developing awareness by strategies of corporate social responsibility so that scare resources are
used effectually which outcomes in developing economy which leads towards sustainable
growth.
TASK 3 and TASK 4
Covered in PPT
CONCLUSION
As per the above report, it have been concluded that Global events is the practices that
are conducted at international level. Moreover, there are events such as cultural events, Music
events local, major and many others which are diversify on the basis of size and types. Also,
there are ample number of factors such as value and contribution, growth and emergence,
demand, global expansion, expenditure, technology and many more which influence event sector
regionally in globally. There are various key factors such as internal expansion, technology,
event history and so on which mostly effects event sector positively and negatively. Political
factors, social and cultural, tourism and economy and many others which have effects upon the
environment on which they operates.
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REFERENCES
Books and Journals
Abiodun, B. J. and et. al., 2013. Potential influences of global warming on future climate and
extreme events in Nigeria. Regional Environmental Change. 13(3). pp.477-491.
Babcock, L. E. and et. al., 2015. Global climate, sea level cycles, and biotic events in the
Cambrian Period. Palaeoworld. 24(1-2), pp.5-15.
Della Porta, D. and et. al., 2015. Global justice movement: Cross-national and transnational
perspectives. Routledge.
Leetaru, K. and Schrodt, P. A., 2013, April. Gdelt: Global data on events, location, and tone,
1979–2012. In ISA annual convention (Vol. 2, No. 4, pp. 1-49). Citeseer.
Reuter, M. and et. al., 2013. Correlating Mediterranean shallow water deposits with global
Oligocene–Miocene stratigraphy and oceanic events. Global and planetary change. 111.
pp.226-236.
Taks, M., 2013. Social sustainability of non-mega sport events in a global world1. European
Journal for Sport and Society. 10(2). pp.121-141.
Teng, W. H. and et. al., 2013. Characteristics of global precipitable water in ENSO events
revealed by COSMIC measurements. Journal of Geophysical Research:
Atmospheres. 118(15). pp.8411-8425.
Turner, S. K. and et. al., 2014. Persistence of carbon release events through the peak of early
Eocene global warmth. Nature Geoscience. 7(10). p.748.
van Lierop, P. and et. al., 2015. Global forest area disturbance from fire, insect pests, diseases
and severe weather events. Forest Ecology and Management. 352. pp.78-88.
World Health Organization, 2014. Global manual on surveillance of adverse events following
immunization.
Online
Event strategy. 2014. [Online]. Available through:
<http://www.eventplanninggroup.com/ >
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