Global Event: Analyzing Factors, Value, Legacy & Event Management

This report provides an analysis of global events, focusing on the diversity and structure of these events, using Excel London as a case study. It examines factors influencing event development, including the objective of the event, the growth of the events industry, recession impacts, and globalization. The report also analyzes key factors affecting the event industry, such as diversity, social media, technology, and socio-cultural factors. Furthermore, it evaluates the impact of value and legacy on global events, considering economic, social, and environmental aspects. Finally, it presents management strategies used to support event development, emphasizing the importance of planning, organization, and resource implementation. Desklib provides this student-contributed document along with a wealth of study tools and past papers for students.

GLOBAL EVENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Presenting diversity and structure of global events.....................................................................3
Describing the factors influencing the development of events..................................................4
Analysing the key factors that is affecting event industry...........................................................5
Evaluating the impact of value and legacy on global event....................................................7
Presenting the management strategies used to support event......................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Events can be describing as gathering of people in order to accomplish the common
goal. The events are conducted for celebrating a ceremony or for fulfilling the specific function.
Moreover, global event can be defining as a gathering of people from different countries (Young,
Sibson and Maguire, 2017. These type of event can be conducted at different location it is mega
event so it done yearly. Moreover, the present report is based on Excel London is an
international convention centre located at Royal Dock, East London. The company generally
host various event such as conference, private and public event. Along with this, the
organization also provide hospitality services to their customers. Furthermore, the study will
discuss about various types of events and the structure used in order to organize global event.
Along with this, it will cover the factors that have include the development of event. Lastly,
study will throw light on strategies used to support the development of global event.
MAIN BODY
Presenting diversity and structure of global events
The events are hosted and organized in order to meet the common goals and it is managed by
specified industry such as event management or hospitality sector. Every events have different
goals and it is structure on the basis of theta in order to accomplish the objective in the limited
frame of time. Such as corporate events are organized by the company in order to prompt
their organization information to the general public. For instance, BBC has organized the food
show that was managed by the NEC group. Along with the events are diversified on the
basis of the size, content and form (Abson, 2017). There is mega event that is conducted for
large audience as well as it usually has nation profile and often an international one. While
on the other hand small events are where the participant is less than 1000 and does not
exceed more than 4 hours as well as has moderate impact on the pedestrian. Along with this,
there are community event that generally host big festivals that target local people. The aim of
such event is keeping the audience involved in fun activity and increase the entertainment
value. Such events also help in strengthen the interaction as well a feeling of belonginess
among the local audience. However, the major event is able to attract large visitor due to its
media coverage economic benefits (Demizu and et.al., 2018. Along with this, hallmark event is
identified on the basis of town and the city it is been conducted.

Moreover, the event management companies are the group of professional individual
that host events on the behalf of the organization or individual. For Instance, Microsoft
company has organized the vent in order to promoter their innovative product as well as to
establish strong relation with their targeted customer.
Along with this, the event management has to follow the structure such as the company
that wants to host event has to selectee the event magnet team. After selecting the types of
event the organizer has to make a budget according to the number of the people that are
visiting so that it motive is accomplish in the limited frame of time. Moreover, the large
evened need to have specialist and wide range of suppliers (Villemure and et.al., 2019). The
job of suppliers are to check the lighting, sound, transport and security as well as the legal
services in order to reduce the intervention of government. In addition to this, the next step in
the structure is Venue as it also plays in the marketing. The common areas that are being used
by the event management is hotels and resorts as the priming places help in attracting more
and more customers.
Furthermore, the society also plays different role in the events as community perspective is
considered as most of the public event are the major events that take place in the society. As
well as behaviour of the public also influence it and can impact positively and negatively. In
addition to thaws, the big festival events allow and individual to interact with each other and
helps in understanding the behaviour and different culture of the people living in the society.
Furthermore, the media plays the most important role in increasing the awareness about the event
in the market place (Goyal, 2021). Along with this, the community event can impact widely it
can include the pride in the society. The another role of society in the event is that it helps the
individual to enhance their knowledge. Such as the community can host the event related to the
job, physical implication. As it will contruut6e in increasing the visitor in the country as well as
increase the economy.
Describing the factors influencing the development of events
Event management is very hard to manage as it required planning, organizing and
implementing the resources correctly. There are various types of event such as global and
international and furthered it is diversified on the basis of size likewise small or large (Jüpner,
2018). It has been found that promoting the vents required huge budget and that can be

possible by the articulation of the people in the event. Therefore, for attiring large customer the
event need to be according to the tradition of the participation. There are various factor that
are affecting event industry such as objective of the event the aim of the event need to be
define in order to run the event smoothly. Moreover, it will allow the people to know about the
main purpose of the event to the participant. The factors such as growth and emergence of
events industry most of the organization nowadays has started hosting the events in order to
promote their goods and services (Kaiser and et.al., 2021). On the other hand, community
events are conducted in order to aware the people regarding the culture.
Mover, the event has been increased in the industrial sector and political area. Second,
factor that is influencing the event industry is increasing demand of the different types of
events. The exhibitions has contributed in increasing the demand of the event as it allows
the participants to know about the information about the industry. It is also thriving the
business event in the regional area that has benefited the local areas in increasing their economy
growth. Moreover, the recession has played important role as most of the company is going
under receivership and most of the business organization is going downsizing that has lead
in increasing the consolidation in the market place (Kim and Kaewnuch, 2018). In addition to
this, as the growing of private and public sector the funding of such company is decline
and role of the event is questioned. The third factor that will affect the industry event is
globalizations it has increase the international competition. Due to that demands has been
increased in the market area. Thus, the event organizer has to identify the needs and demands of
the participant in order to increase intercultural skills. Moreover, if the industry host the
event at the global market it will contribute in raising the profit of the country as well as
organization.
Analysing the key factors that is affecting event industry
There are various factor that are affecting the event industry in the positive and the
negative way such as Diversity has deeply influenced the industry as each event has different
type of audience, size and motive (Moreau and et.al., 2017). Many organization has made
use wider range of keynotes in order to meet this issue. Along with this, the event industry has to
follow the culture of the community as it helps participant in connecting with the programs.
Moreover, due to lack of diversity it is affecting both types of people that are attending the
business as well as the participant that wants to join event industry.

Whereas, the another factor that has influence the event industry social media that has
positively help in developing the organization. it has allowed the company in reaching the
targeted customer globally. In addition to this, the feature such as hashtag has helped in
increasing the awareness about the key trends going in the market (Saidon and et.al., 2021).
Furthermore, the event industry can make use of the advance technology in order increase it
marketing in the competitive business environment (Future Trend Affecting Event Industry.,
2021). However, social media has contributed in identifying the social issue that has allowed
the organizer find the solution and conduct the event related to it. Moreover, the technology
tools such as data analytical tool that will help the organizer in knowing the taste and
preference of the participant that will contribute in organizing the event successfully.
Along with this, the event industry has to follow the trends as most of the event are
attended by the young generation. And it is most important for the event organizer to attract
more and more participant. It has found that most of the millennia like attending music
concert and health conscious event as audience are more concern about the health (Sakai, 2020).
Thus, technology and helped the event industry in collecting the data and actively scanning
the different objectives at live events. The technology has also benefited in the pandemic
to connect with the audience throw live channel that contributed in increasing the
productivity of the industry. Moreover, during the pandemic technology has helped in
decreasing the cost of this industry.
Furthermore, the socio culture factor has also impacted the entertainment and sport event. It
will also increase the local participation as well increase the local culture. The political issues
will also increase the positive and negative impact on behaviour of the individual. Some of the
event helps in creating the great awareness and participation in culture activities (Kaiser and
et.al., 2021). Along with this, other people culture helps individual interacting with the
other with new challenge, custom and idea. On the other hand, global expansion and
opportunity for the event.
Whereas, with the help of global expansion has helped event industry in showcasing the
expertise as well as provide the business with various promotional opportunities. Along with
this, commercial activity has increase that has contributed in increasing the suppliers of the
investiture has gained huge profit due to staging global event

Evaluating the impact of value and legacy on global event
The event take place in the external environment and it touch all aspect of the
society including the culture, values, social environmental and political factor that can affect
the organization severely. Most of the events are host according to the taste and perforce of the
participant so that it can increate with the event easily (Yusoff, Bakar and Daud, 2021). Along
with this, in the case of global event the tradition is followed in order to attract more and more
candidates. Thus, the mega event that follow the values properly create positive impact
increase the popularity. However, now days the government are more involve in the business
events that has contribute in identify the economic analysis of the event. For instance, the
government take part in the tax payer event in order to know about the other investment as well
as compare with the other portions.
Moreover, the economic values such as cost failure in the mega event can lead into
negative publicity as well as damage the name of the company that has organized the event.
Along with this, if government norms and regulations are not followed during the event than it
can results in expensive law suits. In addition to this, for dealing with the climate change the
event organizer need to use the advance technology so that it can evaluate and analyse
economy.
Furthermore, the legacy of the event is planning between the stakeholder about the
policy relating to conduct of event. The aim of the legacy has to help the local community
and make the strategy about the way of delivering its objective to the participant. Moreover, it
will also include the financial plan relating to the funding of the event as well as encouraging
the community to support the event. However, the legacy planning does not work for small
event it generally required by mega and sport event likewise Olympics games (Jüpner, 2018).
Along with this, it needs to be long lasting impacts on the event whether small or large.
Thus, legacy planning helps the event organizer in increasing the demand of the event.
Moreover, the values that are need to be followed in the events are treating the events like
a community. Most of the organizer only host event in order to sell their products instead of
that it should create activities that will allow the participant to take the part event as it
will contribute in building the relation with them. Another value is innovation that need to be
improve the event as well as it helps in building the positive experience by attracting more

and more customer. Along with this, the organizer of the event will be required to connect
with the audience.
However, the impact of the event is evaluated on the basis as the event has
stimulated the new discussion and thinking. In addition to this, the organizer can make use of
the social media hashtag and give it to the participant in order to increase the awareness as well
as promoting (Demizu and et.al., 2018). Thus, it will allow the event industry in tracking the
reach of the event in local as well as global market. Along with this, increasing the
diversification can help in analysing the impact of the event in the global environment.
Presenting the management strategies used to support event
Management strategies is the process of making planning and implementing the
approaches in order to support the event. Along with this, strategies are used for dealing with
external environment threats a well as to accomplish the goal of the event effectively and
efficiently. Moreover, planning is very necessary and it is required at every step such as
financial, venue catering etc. however, the success of event is based on the appropriate
planning. The strategies that support global event in the environment is setting the goals (Young,
Sibson and Maguire, 2017). This is the first step it is very crucial as every event has purpose for
conducting as well as the objective helps in attracting the customer. In addition to this, the
event organizer can take the feedback from the participant likewise what it intends to achieve
in the specific event.
Moreover, before planning the event organizer need to do market research as to will
contributes in identifying the new trends going in the market. It will help in developing the
appropriate objective of the event. Another step is to make appropriate budget such as it is
heart of the event and it should be outline before commencing the event. In addition to this,
the budget needs to cover all the marketing and promotional activity for awareness of the
event in the global market. Along with this, the budget will be required for the basic services
such as lighting, technology, stage, catering as it will be required for manging it (Xu and et.al.,
2019). Moreover, after the budget is set the event organizer can easily identify the extra needs
that is required in order to complete the event objective. Furthermore, the targeted audience
are need to be determine as it will help in communicating with the them. The event
organizer can segment their participant on the basis of age, occupation and interested as it will
help in attracting with them. Moreover, segmenting will help in effective targeting and event

team can developed personalized approach. Event team can also make use of the e- mail
marketing in order to invite the audience in the event.
Along with this, the event management goals are need to be aligned with the company
objective as it will help in achieving the goals in the limited frame of time as well as increase
the brand image of the firm that is conducting the event (Abson, 2017). Furthermore, the
event manger can make use of the digital strategy such as Social media as it will result in
raising the productivity of the event in the global environment. Moreover, event management
can set the targeted audience by using the paid feature as it will lead in attracting the
participant as well as promoting it globally. Beside this, the event manager can also make use
of official websites as it led the candidates in restring in the event. For promoting the event
the hashtag feature will help in in creating the awareness. Another important strategy that are
required by the organizer is to monitor the social media event in order to identify the
insights of the market and the amount of audience that has interacted. In addition to this,
event need to measure so that loopholes can be identify (Tietze and et.al, 2020). Such as the
amount of sales form the event, number of participants that has taken part as well as gross
revenue earn by it. Thus, measuring the KPIs result will help in improving the future strategy
so that event can be made more successful.
CONCLUSION
From the above report it has been conclude that global event gathering of individual
from different culture for accomplishing the common goals. Along with this, global event is
conducted in different location in order to understand the tradition of society. Furthermore,
the study has summarized about the diversification of the event on the basis of size, form and
content. Such as there are big and small, local, private and cooperate event.
Along with this, report has depicted about the factors that will affect the event
such ass increasing demand, globalisation and growth of the emergent event. The other
key elements that have influenced the development and structure of the events are social
media that has helped the event in promoting it at different platforms. That will contribute in
attracting more and more participant. In addition to this, diversification also affect event such as
culture and taste and preference of the audience affects the overall motive of the event.
Moreover, trends also impact the organization structure as youths are the one that take part in

the global events more. Thus, this factor influences the overall performance of the event in the
global factor.
Furthermore, the study has also analysed about impact of value and legacy on
event and it can be concluded that legacy need to be long lasting for the success of event.
Lastly, report has thrown light on management strategy used by the firm in order to support
the event in the global environment.

REFERENCES
Books and journals
Arson, E., 2017. How event managers lead: Applying competency school theory to event
management. Event Management. 21(4). pp.403-419.
Demise, H. and et.al., 2018. New Approach to Product Development Based on Service Design
Process: Next-Generation Event Management Solution “EXBOARD”. Fujitsu Sci. Tech.
J. 54(1). pp.52-57.
Goyal, D., 2021. Project report and research on Online Event Management System. Turkish
Journal of Computer and Mathematics Education (TURCOMAT). 12(6). pp.5297-5303.
Japer, R., 2018. Coping with extremes–experiences from event management during the recent
Elbe flood disaster in 2013. Journal of Flood Risk Management. 11(1). pp.15-21.
Kaiser, M. and et.al., 2021. Correction to: Adverse event management in the TOURMALINE-
MM3 study of post-transplant iZombie maintenance in multiple myeloma. Annals of
hematology. 100(1). pp.297-302.
Kim, Y. H. and Kaewnuch, K., 2018. Finding the gaps in event management research: A
descriptive meta-analysis. Event Management. 22(3). pp.453-467.
Moreau, P. and et.al., 2017. Adverse event management in patients with relapsed and refractory
multiple myeloma taking pomalidomide plus low‐dose dexamethasone: A pooled
analysis. European journal of haematology. 99(3). pp.199-206.
Saidon, M. S. and et.al., 2021. Automatic People Counting System Using Aerial Image Captured
by Drone for Event Management. In Intelligent Manufacturing and Mechatronics (pp. 51-65).
Springer, Singapore.
Sakai, N. L., 2020. THE RELATIONSHIP OF MARKETING ORIENTATION AND
MANAGEMENT CAPABILITIES WITH ENTREPRENEURIAL SUCCESS OF EVENT
MANAGEMENT FIRMS IN SABAH, MALAYSIA. Malaysian Journal of Business and
Economics (MJBE), pp.123-123.
Tietze, A. C. and et.al, 2020. From crisis to bottleneck management: integration of social media
analysis for early response in the automotive supply chain event management. International
Journal of Integrated Supply Management. 13(4). pp.418-444.
1

Villemure, C. and et.al., 2019. Examining perceptions from in situ simulation-based training on
interprofessional collaboration during crisis event management in post-anesthesia care. Journal
of interprofessional care. 33(2). pp.182-189..
Xu, J. and et.al., 2019, March. A development of stage event management system using virtual
reality technique. In International Workshop on Advanced Image Technology (IWAIT)
2019 (Vol. 11049, p. 110492Y). International Society for Optics and Photonics.
Young, T., Sibson, R. and Maguire, A., 2017. Educating managers for equity and social justice:
Integrating Indigenous knowledges and perspectives in Australian sport, recreation and event
management curricula. Journal of Hospitality, Leisure, Sport & Tourism Education. 21. pp.135-
143.
Yusoff, N. S. M., Bakar, N. A. A. A. and Daud, N. M. N., 2021, August. The development of a
preschool event management system using usability heuristic theory. In IOP Conference Series:
Materials Science and Engineering (Vol. 1176, No. 1, p. 012038). IOP Publishing.
Online
Future Trend Affecting Event Industry., 2021. [Online]. Available through <
https://associationsnow.com/2013/12/5-future-trends-affecting-the-events-industry/ >
2