Global Events: Industry, Environment, and Management Strategies

This report provides an in-depth analysis of the global events industry, focusing on its structure, organization, and the role of various event types in society. It examines the factors that have influenced the industry's development globally, with a particular focus on ExCel London as a case study. The report evaluates the value, impacts, and legacy of global events on the environment, considering both socio-cultural, environmental, political, and economic impacts. Furthermore, it reviews management strategies used to support responsible event development, including tools and techniques for measuring environmental impact. The report concludes by highlighting the importance of responsible event management and its contribution to economic growth and societal well-being.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P 1 Examine the diversity of the global events industry, including its structure and
organisation and the role of different types of events in society.................................................3
P2 Explain the factors that have influenced the development of the events industry globally...6
TASK 2............................................................................................................................................7
P3 value, impacts and legacy of a range of global events on the environment in which they
operate. .......................................................................................................................................7
P 4Review management strategies used to support responsible event development for a range
of global events...........................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Events are essential because it allow more engaging experience with the audience.
Events categories in many form. This retort deal with global events. Global events are a
limited duration and it has a global reach. Global events needs public investment
because it give impact on the environment and population. It allow all the components
globally. Global events consider as a international agency which communicate and
connect with people, brands with the help of live events. The organization is selected for
this project is ExCel London. It is a an exhibition and globally convention centre
situated in Custom House London. It hosted many events like G20 London summit, The
MCM London comic con and many more. In this report, analyse the diversity of the
global events industry and explain its structure and evaluate the role of the various
types of events in context of society. This report also deal with those factors which give
impact on the development of event industry on international level and also measure the
impact and legacy of global events on global environment and also analyse the positive
and negative impact on the macro environment.
TASK 1
P 1 Examine the diversity of the global events industry, including its structure and
organisation and the role of different types of events in society.
Global events is playing a prominent role in the the field of events industry. With
the help of global events its easy to connect with the international audience. The
diversification of global events categories on the basis of size , form or content. All the
categories are discussed below-
On the basis of size
Events are categories on the basis of their Size. There are many types of events
comes under as a size. Events size vary as per the events purpose and objectives.
There are various kinds of events explained according to their size. ExCel London is a
international event exhibition centre, under this centre many types of events conducted
according to the size (Baldwin and et. al., 2019).
Major Events

Major events are high scale events in which media interest are consider. With
the help of these events large number of audience and media covered and which is also
beneficial for the economically. ExCel London organized lots of mega events like British
International Motor Show which was organized in 2006 and 2008 , this major event
attract 400,000 visitors on the event venue and with this company also organized music
festival with live performances.
Mega Events
Mega events organize internationally. Mega events are comes under short term
events which give profit and benefit for a longer period of time. The main purpose of this
events is to encourage and motivate large number of people in relation of businesses
so that business maintain their market position. These events require massive
investments. ExCel London organized many mega events including Nickelodeon Kid's
Choice Award which is first time conduct in UK (Diffenbaugh and et. al., 2017).
Local Community Events
These events are are conducted to all the people together. Local community
events are are based on the native areas and some communities. All the people meet
for the get together in a public property. . In these events local people enjoy event
together without any gender, colour and cast discrimination. The main motive of this
event is to enhance economic growth of the country and society.
On the basis of Form and Content
Business Events
The size of businesses events is minimum. At least 20 person involved in this
meeting and conduct the businesses activities. The main motive of this events to create
the relationship with clients and customers and promote the products and services of
the business. ExCel London also organized many business events like clothes Show
London. Seminars, conferences , workshops and business meeting are example of
businesses events (George, Ray and Kumar,2019).
Sport Events

In sports events all event activities includes Olympics and Athletics etc. healthy
and fit physical strength is required in this. These events conducts with the help of
government.
Structure and Organization of event industry
There are many structure and organizations of the event industry which are discussed
below -
Events industries
It is a very innovative and creative industry which connect the large number of
audience in a a one place. Events are organized for a strong purpose. The main aim of
events is to build relation with large number of audience to take the competitive
advantage. With the help of event industry, every organization, business, people
engage for a specific purpose . In events various types of activities involved like
promotional, proportional, and fun activities.
Event management companies
In event management companies, various events are conducted as per the
customers and clients demand. These companies conducts many events like social,
sports, corporate parties, birthday parties, weddings and other formal and informal
meetings (Markle and et. al., 2017 ).
Venue of the event
All the events conducts in a particular venue. Venue is very essential for the
events. For the success of the events a good venue is play a essential role. It is
necessary to organize the event in a comfortable and venue and event manager need
to book venue on the basis of size requirement.
Role of Various kind of event in the society
Events are playing significant role in the society. Events create positive impact in
economic growth. As per the above discussion, it is analysed that mega and major
events are good for the economic growth and welfare for the society. For example,
social events, festival events, these events engage number of audience which show the
success of the events.

Events are different types and all the playing a different role in the society like
some events motive is to make money , some motive to social get together , some
events for profit and some events not for profit only for society welfare purpose. Event
manager is the one who is responsible for the success and failure of the events. With
the help of events most of the people can develop and enhance their knowledge about
culture and religion and another aspects (Müller and et. al., 2016).
P2 Explain the factors that have influenced the development of the events industry
globally
Event industry is playing important part in the enhance of society an events are
also good for economical developments. Event manager is the one who deals with the
all the groups member and conduct all the arrangements as per the event needs. There
are various factors which influenced the growth of the events worldwide. Some points
are discussed below-
Socio-Cultural Factors –
These factors includes demographical factors, cultural factors etc. socio culture
factors affect on both types positively or negatively on society, economy and company.
ExCel London exhibition centre start a initiative to to deal with culture issues, public
issues and help to achieve more profit and also help to enhance new aspect of
knowledge. Most of the time social -culture is beneficial for the society and economic
development (O'Shea and et. 2016).
High motivation and courage is required for every types of events -
To conduct and events, lots of motivation and courage is required. Before
conduct the events it is essential to understand the demand and requirements of the
customer. With the help of events most of the audience learn many more things. Events
manager is responsible to fulfil all the needs of the clients and do some extra efforts
according to the current trends of the market so that every one enjoy events. These
factors is necessary band appropriate for every types of events. ExCel London
exhibition centre organized variety of events and help many companies and
organization to obtain the high market share and market growth , generate more profit
and enhance the reputation in the market. Henceforth, the above explained factors give

massive impact on ExCel London exhibition centre. These factors are essential for the
company because these factors helps to achieve best reputation in the market place.
TASK 2
P3 value, impacts and legacy of a range of global events on the environment in which
they operate.
Events are organized by different companies. ExCel London exhibition centre,
organized high level events al over the world. Global events are give hug impact on the
environment. ExCel London organized both types of events like national level events
and international level events. Global level of events impact on environment are
discussed below-
Socio-cultural Impact –
Socio-cultural events give positive impact on the environment. With the help this
factor a wider network developed. Socio-cultural factors are responsible for engagement
of different culture and religion people. It remove the discrimination and connect all
culture and religion people in one environment. So all the grudges and disputes remove
through this factor so it give positive impact on environment. It also give some negative
impact on environment such as cultural disputes, conflict among people, negative
behaviour etc. (Qie and et. al., 2019).
Environmental impact -
These factors are most required and important factors. These factors helps to
understand the demand of the market and the people. These factors beneficial for the
society. Global events mainly focus on environment of the country and also cosier the
needs and taste of that particular customers. It helps to enhance communication and
transportation globally. ExCel London exhibition centre explore the current trends of the
society and expand their market to consider environmental factors .some negative
impact also involved like noise pollution, waste of resources.
Political impact –
Global events also influenced by the political factors. Some time it give positive
impact on organization like brand promotion, high reputation, promotion and

advertisement at global level. Apart from this it also put negative impact on the
environment like lack of funds, unsuccessful events etc. (Sun, W. and et. al., 2016).
Economically Impact –
Global events helps to enhance the economic level of the country. This factor
help to take initiative to develop the economic condition like high income, country
reputation, increase large number of tourist visitor, generate many job opportunities
and many more. Some negative impact of this factors are high cost, expensive
resources etc Viehoff, V. and Poynter, G., 2016 ).
Contribution of events in economy
Events are give their best contribution in economy. Events contribute their role as
per the national level, international level and regional level and local level. ExCel
London exhibition centre conduct events on globally which give impact the country
economy positively. Company organized events , seminar, conference. Audience
involve from another countries , states, religion which helps to increase the foreign
currency that is beneficial for the economy. Regional level help to increase the domestic
tax which is beneficial for economic growth.
Event legacy
Create long term impact on Stakeholders
It contain different types of visitors, investors and event organizers. This action
plan is prepare according to the growth of business. For example , events attract many
people from different companies then stakeholders also able to generate profit on their
capital. It is also beneficial for the audience and visitors because they experience
entertainment when event become successful.
P 4Review management strategies used to support responsible event development for
a range of global events
Tools and Techniques to measuring its impact
Corporate environmental managerial model -This model is every appropriate for
the companies because it consider the companies responsibilities and helps to deal with
the harmful natural environmental situation. It also help in enhancing the abilities which
useful to developing the competitive techniques and strategies when it give response to
new market and focus on some social requirements. In order to analysing the impact of

events on environments then this model is essential to determine the responsibilities on
environment is full fill or not (Westerhold, and et. al., 2018).
Balance scorecard –
This is most important performance management strategy which helps in offering
information on the basis of selected strategy and it also maintain and evaluate the
targeted things. It is also helping in measuring the feedback of the companies. Data
collection is comes under crucial elements to find out the appropriate outcomes and
help to take decision in a better way.
Government playing a very crucial in the event industry. There are various types
of events involved in event industry like conferences, seminars, business meetings,
trade show and promotional events etc. Government needed to control on the over all
performance of the events. Government takes responsibility of global and political
events (Qie and et. al., 2019).
CONCLUSION
As per the outcome of this report, it is concluded that, global events are playing a
significant role in order to develop the economical situation. There are various types of
events organized by the event industry. Events are diversified according to the size,
form and contents. Mega size of events are beneficial of the society. This report also
identify the role of the various events in the society. To consider the macro environment
of the market. Company analyse the PESTLE model and identify the positive and
negative impact of the these factors on the environment.

REFERENCES
Books and Journals
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of the Chhattisgarh Supergroup, central India: implications for Mesoproterozoic
global events. Canadian Journal of Earth Sciences, 56(3), pp.335-346.
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Oeschger events. Nature Geoscience, 10(1), pp.36-40.
Müller, R. D. and et. al., 2016. Ocean basin evolution and global-scale plate
reorganization events since Pangea breakup. Annual Review of Earth and
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new Pacific benthic foraminiferal isotope record from Shatsky Rise (ODP Site
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