Global Events: Exploring Industry Dynamics, Impacts, and Management

This report provides a comprehensive analysis of the global events industry, examining its structure, organization, and the role of different types of events in society. It explores the factors influencing the development of the events industry globally, including demand and motivation, sociological factors, cultural exchange, technology trends, and experience trends. The report evaluates the value, impacts, and legacy of global events, such as Formula 1 and Tour de France, on the environment, considering physical, social, political, tourism, and economic aspects. It reviews management strategies for responsible event development, including the Corporate Environmental Model and the Balanced Scorecard. Furthermore, the report assesses the positive and negative impacts of the macro environment on the global events industry using PESTLE analysis and conducts a SWOT analysis to evaluate the criteria essential for successful event planning. The report concludes by highlighting the importance of effective planning and management in maximizing the benefits and minimizing the negative impacts of global events.

Global Events

Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Examine the diversity of the global events industry, including its structure and organization
and the role of different types of events in society......................................................................3
P2 Explain the factors that have influenced the development of the events industry globally....4
LO 3.................................................................................................................................................6
P4 Review management strategies used to support responsible event development for a range
of globalevents.............................................................................................................................7
LO 3.................................................................................................................................................8
P5 Positive and negative impact of macro environment on global event industry that influence
decision-making and organisational behaviour............................................................................8
P6 SWOT analysis.....................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Global events industry is the industry where the events are organized at a global level.
Examples of theses global events can be Olympics, world cups, FIFA and so forth. In these
events there is participation from throughout the world. The event is organized at a huge scale
and to organize this there is a need for huge investors to invest in the event, high marketing
which educates the whole world about the event and of course the audience. The global event
requires huge investments, large scale of marketing, mass audience, investors who can invest or
sponsor the event and a lot of planning to execute it(Diffenbaughand et., al. 2017). For reference
purpose this report has includes an example of some events such as Formula 1 and Tour de
France.
This report talks about the types and sizes of events are there, the impact of global events
into the environment. The report also includes the diversity of global events and the factors
which influence them. The report undertakes the influence of macro environment upon global
events and how they can influence the decision making and organizational behavior. At the last
this report includes the criteria which are necessary for effective planning of a specific event.
LO 1
P1 Examine the diversity of the global events industry, including its structure and organization
and the role of different types of events in society.
To get these global events successful, society plays a very important role because they
are the one who buy the tickets and provide money to the organizers. The success or the failure
of an event depends upon the sales of tickets and the tickets only get on sales when the
organizers educates the people about the event, what that event is for and what is the attraction
point of that event. There are many events for which the people are crazy about for example any
band concert, FIFA, Asian games, Olympics and so forth. People from different places come to
attend such events because they have different craze for this. The diversity of global business
depends upon the size, form and content of the event, these have discussed below:
According to size: Every event is held on various sizes. Some are held at very small scale such
as event for a community or a particular society. Some are held at medium scale for example
event held for a city or for a particular region and there is some event which are held globally for
example Formula 1, FIFA, cricket world up and the like. The size of event gives the assumption
upon the investment, audience involves, level of marketing and so on. The size of the events is of
different types and they are:
Local or community events: There are many events which are held within an area for a
particular community or locality. The purpose of such events is get together or to celebrate the
festivals(George and Ray, 2017). The amount in such events is sponsor by the people living in that

area. These events help the people to communicate with each other, have gala time and enjoy.
Events are these are open for all and it does not discriminate the people on any basis.
Mega events: These events are organized at a huge level, say globally. These are short
term events but with longer period of profits. Such as music concert of Beyonce which held at
different places is a short term event but the profits which the organizers gets from these events
are so huge that it works for them at longer period of time. Holding such events requires huge
investment and sponsors to hold these events.
According to the form or content
Sports events: These events are to hold the sports competition or events. Here the
competition of sports is between different countries. The players or participants from different
countries come to the host country, where this sport event is held, and then they compete with
each other. There are many global sports events some of which includes FIFA, World up,
Olympics, Asian games and so on. In hold such mega events, government of the country sponsor
the event and every country tries its best to hold the event in a spectacular way.
Business events: This event is organized with minimum of 15 people. Here the event is
totally held for business purpose or for business man. Here the awards are given to the people for
their best performance and good work in the company. The main purpose is to build the
relationship and bring them together(Gumsley and et. al., 2017). Events such as Forbes awards or
magazines area event in which the best entrepreneur is awarded for their success.
Structure and components of event industry
Event management companies: In this type of event, the events are hold according to the
customer’s demand and choice. All the arrangements are made by the consultation of customers
or the party for which the event manager is working. The example of these event management
companies can be weddings, social events, business parties and the like.
Venues: Venue refers to the place where the event is being organized. The venue is
decided according to the size and nature of the event. If the event is for large number of people
then huge venue is required for holding that event. But whereas the number of people or
audiences is very few then the area for the venue will be accordingly to audience.
Role plays by these events in society
Building relation and network: All the events tires to bring the people of different
background and cultures together. All these people unite for an event. Here the people build
networks through these events which benefit them. Events like formula 1 and France de Tour
collects a huge crowd and people from different cities and countries came to attend it. These
events bring the people together irrespective to their background, age, gender, caste, background
and so on.

Generates revenue or income: The economy is very much benefited by organising of
these events. For the events like formula 1 and France de tour, people come and visit to the
countires far belong, when they comes to the host country, the income of that country get
increases. As these people would spend their income in host country like hotels, travel and
tourism, shopping and much more. Therefore organising of such mega events generates the
income for economy.
Attracts tourisms: These events help the country in attracting the more tourists into the
country which results in more travel and tourism into the economy. When the people travel to the
host place they would also see the sites or explore the country and when they go back they also
might do mouth to mouth promotion of that country which results in influencing to other people
also so that they also visited the country. That’s how the economy increases in its tourism.
P2 Explain the factors that have influenced the development of the events industry globally
The event industry evolves with the evolution of people conducting events and parties.
Event industry plays an important role into the economy. Countries held global events to attract
the people from different countries to attend that event. For example to watch the FIFA game
people from different countries come to watch it as they are huge diehard fan for it. By holding
such huge global event, the tourism of the country also increases and that country would get a
chance to represent itself at a global level. This also works as marketing for that country also.
Demand and motivation for different type of events: Every event which is held has holds
with different motives and goals. The demand for conducting events is huge. Now days every
other person throws parties and some sort of event. They hire the events companies who done the
things for themselves. With the increase in trend for holding events and parties the business of
event industry is also increasing. Some events are held to address the people about some specific
issues. For example, marathons are held with a motive to address the people to be fit and healthy.
The motive of Formula 1 is to conduct the car race; it’s a sort of business where people
participate for fun as well as for their business.
Sociological factors:Events are held for the people so that they can enjoy themselves. Where
they can communicate with people spend a joy able time and can get socialize with each
other(Mansbach and Taylor, 2017). The events such as marriages and parties give the people a
chance to communicate to each other. Where they can know about the other people and can
enjoy. The sports events and band concerts are held for the people to let them enjoy the game or
the music respectively.
Cultural exchange or experience: Different counties have different cultures and festivals
which they follow. These festivals and culture becomes an attractive factors for the people who
are totally new to the culture or do belong to some other country. These events and festivals are
held at a huge scale that the people from different locations come to participate into the function
and experience them first handily. For example, there is a festival which is held in Spain called

Tomotia festival in which people there throw tomatoes at each other. This festival appeal many
people from other countries also. Therefore, to celebration purpose and to experience the culture
of another country, the event at this festival is organized.
Technology trend: Technologies is embracing the development of event industry. More
the technology, more the people will get educated about the trends and culture and new
experiences which are prevailing in this world. Trough technology people can avail the services
of various or different events and events companies. More the technology more will be the
spread of trend among the people. The advancement in technology give rise to the development
of event industry.
Experience trend: People goes or participate into event to take and have experience.
Experience is the biggest thing which every person seeks for. People buy the ticket for a game
because they personally want to experience the environment and the surrounding which is
present at the time of game. They paid the money to have or take the experience by personally
watch the game. Similarly people buy the tickets for their favorite band because they want to
experience the fun, music and surroundings of that event. Event brings joy and a good
experience into people’s lives( Mora and et. al., 2017). That’s why the event industry is taking
such development. Other experiences may include attending the show of motivated speakers,
show of comedians, nay any dance or singing functions and so forth.
The event industries search for the trends and the ways in which they can provide more
experience to the people. Therefore they try to come up with new trends and innovative idea to
make business through the satisfaction of people.
LO 3
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
Events are conducted for the people, but these events do have impact upon the
environment in which they are operating. For example Formula 1 and Tour de France. Formula
1 has been considered as the highest class of auto racing. It is the world Drivers’ championship
in which the car racer competes with each other to win the race. The champion ship was first
inaugural in 1950. The drivers for Formula 1 should hold valid super licenses which are
considered as the highest class of racing license. Whereas The Tour de France is a bicycle race
held in France. It is men’s multiple stage bicycle race which is held annually. Both these events
puts different impacts upon the environment. These impacts may include the followings:
The social and cultural impact: The events put positive impact upon the culture and
social groups. With the holdings of events, people who do not know about the social culture of
different nations or region, they can experience it through its events. This brings the people of
different culture together. These events also help in reducing the barriers and excepting the

people from different region or countries. Therefore the global event puts a positive impact
when it’s come to social and cultural factor. The people from different countries come as an
investor into the Formula 1 race and put their bet upon the drivers. These investors belong to
different places and come at the host country where they experience the cultural and social
behavior of people. Similarly, with the Tour de France, the event runs on a motive of be healthy
and the use of vehicle which causes no damages to the environment.
Environmental impact: The global events have a bad or negative impact upon the
environment it is operating. Common negative factors may include pollutions, noise, emissions
of chemicals, sewages and etc. People use to litter here and there creating uncleanness into the
area in which the event was held. The wastage which cause by the people in the event goes onto
the landfill and makes them dirty(Reinhard and et. al., 2017). The noise produces from the events
creates problem of pollution and the emission comes out from the people’s vehicle causes the
air pollution. In order to minimize the environmental impact, the event organizers should use
the recyclable resources and make sure of proper disposal of wastage and cleanness of the
venue after and during the event. Both the events i.e. Formula 1 and the Tour de France puts the
environmental impact as the audience do gathers to see the event and creates litter and
uncleanness at the venue or at ground.
Physical impact: There is a lot of physical movement for the people who are the part of
an event or attending an event. These movements may include taking transportation, reaching
the destination or venue, prevailing communication services and so on. This creates hectic into
an individual mind also as they need to make arrangements about their commute to reach to the
venue for attending the event. For attending the mega events such as Formula 1 and Tour de
France(Sirunyan and CMS collaboration, 2017). Huge population gathers to attend them. These
events create the crowds at roads and at the venue, as the people from different places have
come to watch it. For an individual this creates physical tiredness in attending it.
Political impact: The global events have a positive impact upon the political factor. As
the country can get a chance to promote itself and to attract new investor from different places
to invest into the nation. This brings growth and prosperity into a country’s economy. Through
taking or holding the global event the tourism of that country also increases.
Tourism and economic impact: The tourism increases into a country where the global
event is held. For example Formula 1 and tour de France increases the tourism for the country
itself. Formula 1 was held in Brazil for approximately 30 times. All these times the tourism for
Brazil does increases as the country do promote it when any sort of event held at there. This
helps the country in attracting the people from different places. Increase in tourism results in the
increase in the income for the people in Brazil as the foreigner will spend their money there.
All these events gives contribution at local, regional and national level in the following ways:
Local level: These events benefits the people who are living at the region where the event has
been organised as they become so enthusiastic and motivated through such events. The local
people does not have to travel far into some other countries for attending the event. For
example, formula 1 was once held in Delhi, India. The local resistant of the country has not to
travel to some other country now to attend this event and apart from this they also had a lot of
enthusiasm and zeal for attending it.

Regional level: These events also contributes a lot at regional level also. The region in which
the event is organising would get benefited by these, as the shops would be generating income
when the people would be coming from far to attend the event. For organising the event, they
required man or labour so the employment in that region would also get increases with it, which
would be a benefit for the region and also for country also.
National level: At national level, these events generates income for the economy, travel and
tourism into economy, there would be more number of investors after the people would
experience or visit in the country. The event also helps in bringing the people together from far
countries or places.
P4 Review management strategies used to support responsible event development for a range of
globalevents.
Formula 1 is an event which is a single seater auto racing car of highest class race. The drivers in
these races are all qualified in racing and has the divers holds a valid super licences to drive the cars. The
event held annually. It is the event which held globally on an annual basis.
France de tour is an event which also held annually. The event is of a cycle race where the people
or the participants performs a cycle race and the winner is awarded with prize and money.
There are various management strategies which can used to support the responsible event development
for a range of global events, and they are:
Corporate environmental management model: This model shows how companies and
cooperates address the natural and environmental issues while taking care of their share holder
interests. In these the companies, event companies as in this case, tries to develop and adopt
those strategies which also promote the environmental development. In this the companies gain
competitive advantage by recognizing the social demand, grabbing the new opportunities,
creating a whole new market through innovation along using the environmentally friendly
resources and techniques. As in the case with such mega events like Formula 1 and France de
tour, organizing such events does harms the environment(Subramaniyaswamy and et. al., 2017). For
example, the resources used or gets waste, people litter at places creating dirt and uncleanness at
the ground. Organizing such events creates more movements of the people as some may come
from the different countries just to attend these events. The model talks about how wisely the
company has used the natural resources while in organizing an event. How well both the events
have manages the event without creating any sort of damage to the environment. Both these
events are promotes the sustainability development as they are such events in which major
population participates and watches.
Balance scorecard: In this type of technique the performance of the event is being
evaluated and compares it with the goal set or with the previous performance. In this the data is
being collected about different factors which tell the company about the success or about the
failure of an event. The data is collected through monitoring, observations, taking feedback,
financial gains, degree of impact and the so forth(Van Dijk, 2019). The income which got

generated from holding these events are compared with the cost incurred. In the case of both the
events i.e. formula 1 and France de tour, these events are held at a very large scale and for which
the people from all over the world are very excited. The countries in which these events are held
get a chance to promote themselves, also these countries tries to attract investors who invests into
their country. These investments can bring growth and success in that country. The balance score
card method or technique is used to check whether the event has achieved the desired success or
not.
LO 3
P5 Positive and negative impact of macro environment on global event industry that
influence decision-making and organisational behaviour
PESTLE analysis work as an effective tool which is used to understand and identify positive and
negative impact on business operations. PESTLE work as an effective tool which leads organisation to
overview competitive environment and changes that take place in industry. Therefore, all essential
elements of macro environment are considers in this business process that demonstrate the success of an
event.
Political- With the increase in political involvement it is analysed that there are various guidelines,
rules and framework is developed by the organisation for performing all work as per country guidelines.
The consider event which take place in country is of electronic items. This event take place at global level
as large local and international companies demonstrate their electronic items to attract more consumers, it
is also impacted on event industry because if relations with other participants are not good then it is
complex to invite all country representative.
Positive impact- UK government is flexible towards events so it work as an positive aspects for
completing all work in an effective manner with support of government.
Negative impact- In this challenges faced by event management is that it is complex to follow rules
and regulations.
Economical- Economy aspect of PESTLE represent growth rate of a country by monitoring GDP
monetary policy, purchasing power of consumers etc. This refers that there are various task are performed
by management of an event industry such as accommodation services required by all visitor. So it
increases GDP of country by generating revenue from guest and visitors. It also impact on event like if
transportation cost is high than company bear more expenses.

Positive impact- In this event management decisions are impacted due to changes in monetary aspect
which reduces operational cost of organisation.
Negative impact- Example- Brexit impacts on organisation behaviour of electronic business due to
change in departmental aspects.
Social- Events are placed at global level to perform all work with motive of completing work in
positive manner as it also develop positive relations among individuals. Social impact generates better
organisational behaviour through understanding culture value of others. Moreover, it is also impacted on
event industry as if electronic show management is not aware about society value. This generates
complexity for organisation to make the event successful as it is mandatory for company to focus on all
small details of society.
Positive- With positive aspects of society on decision making leads management to gain top position
in market. Example- Management of electronic items develop positive perception in society
Negative- According to this all event activities is impacted due to society aspects if society not
accept electronic items.
Technological- It is generating positive impacts on the organisation as technology leads event
management company to perform all work in minimum time period. Similarly, organisation behaviour
also works as a positive aspect which is leading company to communicate within quick manner as
technology helps company to interact with each other from a large distance.
Positive- Electronic industry and items are implementing innovation among their products on regular
basis. So it leads business to develop positive organisational behaviour in organisation.
Negative- In this technological aspect management face high cost aspect in organisation to perform
all work in effective manner.
Legal- The legal factor demonstrate legal aspects of a country which ensure interest of local
organisation to deal with international organisation. In order to make electronic event successful it is
essential for event company to collect all legal documents for performing work in ethical manner. From
the perspective of organisational behaviour it leads company to manage and work with ethical approach.
Positive- In present scenario and event industry all tools are used by management for developing
positive rules and regulation to make positive aspect in organisation.

Negative- Decision making aspects for management is impacted due to complexity in international
rules and regulations.
Environmental- Macro environment aspect proves that it is most crucial aspect for event industry.
Global events are organised at a large level so it also generates pollution on large level. In context of
electronic show it is used by companies to generate advantageous aspect at it considers to operate its
function with natural energy such as solar power.
Positive- According to this tool role of electronic items innovation is used for making those aspects
which enhances that with right aspects environment of country is not impacted which leads to establish
positive behaviour in organisation.
Negative- Decision of organisation is impacted because NGO and agency who are working for safety
of environment impacts on event and also organisation decision if they are not in favour of environment.
Impact of PESTLE on another event
The another event is organised on the basis of culture which take place to understand all
individuals, value, background and culture. It is a complex for event industry for managing culture event
because all individuals follow different value as they belong to different culture. PESTLE analysis on
culture event is mention as follow:
Political- Large number of individual are engage in culture event to demonstrate there work
culture and values. Political aspects impacts on the event industry as management must take permission to
organise the event at global level in which participants belongs to different countries. The positive aspects
of this event in management leads organisation to improve goodwill in other countries also by favouring
culture of other individuals also. Along with this negative impact determine local community is not in
favour of promoting other person culture.
Economical- Funds of the government is directly impacted because country must invest huge
investment to represent local culture, food and value effectively among organisation. Along with
organisational behaviour is impacted because of the international issue such as Brexit. Impact on all
eventand also on other organisation. With-in an community event persons from all places will visit event
place as a tourist so it work as positive aspect for organisation. On another perspective, to organise an
event successfully huge amount is required so decision making power is not impacted if management not
make event successful.

Social- Culture aspect is directly relates with the social factor as the main purpose of culture
event is to focus and understand all cultural values whether local or international. Therefore, social aspect
impact on event industry by impacting on goals and objectives of organisation and also events.
Organisation behaviour is positively impacted by management due to which its roles and responsibilities
are favoured to make positive perception through utilising social aspects. On other side, negative impacts
of society aspect is due to make better goals.
Technological- Culture events is a complex point for company as all persons belongs to different
culture. Therefore, it is mandatory for organisation to make better results by making right decisions with
help of technology as it help to understand culture of all persons. According to technological management
is used for performing in making of long term goals by utilising decision making power through help of
technology. Similarly, organisation behaviour is also impacted because of dynamic technology
conditions.
Environmental- The main motive of culture is to generate positive awareness among individuals
by representing there values. Along with this with recent years environmental aspect is most important
because in context of organisational behaviours it generate positive results through generating awareness
by all individuals. With perspective from environment it is used in making positive perception as each
society and their events decision are positive. But as per negative aspect organisational behaviour is not
favourable in event so management must utilise all rules in proper manner.
Legal- As people follow different culture they also adopts different laws which are not impacting
on their culture assessment. Example- European countries follow western culture that also adopts and
open for other culture. On the other side, Asian country and laws not adopts culture of other persons.
Legal aspect demonstrate that all task must leads event management for make and implement similar
organisational culture and behaviour. So all individuals follow similar culture. But, sometimes
international legal authorities are not in favour of decisions so event place is impacted.
TASK 4
P6 SWOT analysis
SWOT stands for strength, weakness, opportunities and threats and it work as a positive tool that
leads organisation to understand there micro environment. In the context of event it is mandatory for
company that management is aware about internal aspects because it helps company to make effective